Sales & Marketing Pass Interview Round in First Attempt with These Sales Interview Questions and Answers Sales is the most important business function for any organization because it generates revenue for the company. From salesman to sales manager, every person in…
Sales & Marketing Brand and Content Marketing: Creating Strategies for Business Success The recently released State of Marketing Report – 2021, by Hubspot, Litmus, and Wistia, sheds some light on brand and content marketing. The report pointed…
Sales & Marketing What is Marketing? Purpose, Types and Career Opportunities When it comes to defining marketing or answering ‘what is marketing’, a definition might not be helpful as the term marketing is a bit variable…
Sales & Marketing How Important are Sales and Marketing in Today’s Businesses? With the Indian digital marketing market projected to grow at a staggering Compound Annual Growth Rate (CAGR) of 30.2% in the coming years, it is…
Sales & Marketing Why is it so Important to Enhance your Selling and Persuasion Skills? If you would persuade, you must appeal to interest rather than intellect – Benjamin Franklin Modern marketers require sophisticated skills to thrive in the market.…
Sales & Marketing Introduction to Branding: Segmentation Brands, irrespective of their industry sector and size, need a structured way to maximize their influence. At the basic level, this can be done by…
Sales & Marketing Identifying the Brand Purpose and Framing the Experience It goes without saying that branding is one of the most challenging areas in marketing. Used deftly, branding has the potential to transform the fate…