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Data Science
Tidy Data Demystified: Why It Matters in Data Science
A common saying is that data scientists spend 80% of their time cleaning and preparing data and only 20% on actual analysis. This means that…
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Digital Marketing
How Online Marketing Can Help You Reach a Global Audience
The Indian retail and e-commerce sectors are booming. In just five years, the Indian e-commerce market is expected to skyrocket from a $38 billion industry…
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Finance
What is the India Stack? How is it Driving Innovation in Our Industries?
Just a few years ago, shopping wasn’t as hassle-free as it is today. Constant trips to ATMs and having to lug around wads of cash…
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Cybersecurity
What is a Digital Transformation Framework? Why do Orgs Need It?
Integrating digital technologies into all aspects of business operations is no longer a matter of choice but a necessity to remain competitive, agile, and relevant…
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Digital Marketing
Brand Building 101: How to Build a Successful Brand
Walter Landor, founder of Landor & Fitch, a popular design agency, once said, “Products are made in factories, but brands are created in mind.” Let’s…
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Leadership
What is a Unicorn Startup? How to Build a Successful Unicorn?
India’s growth story is driven by innovation, entrepreneurship, and a thriving startup ecosystem with a rapidly expanding unicorn club. According to the recent The State…
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Leadership
How to Start a Successful Startup in India: A 7-Step Guide
Did you know that there are over 92,683 companies in India that are recognized as startups by the Indian Government under the Startup India initiative…
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Product Management
A Quick Guide on the Best Agile Practices for Indian Product Managers
Have you ever wondered how some companies release innovative products quickly and efficiently, constantly adapting to market changes and customer needs? That’s the magic of…
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Digital Marketing
Performance Marketing: How to Use Data-Driven Advertising for Growth?
Performance marketing is a result-oriented and data-driven marketing approach. A 2023 report revealed that 36% of marketers believed that data helped them in reaching their…
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Cybersecurity
A Smart Digital Marketer’s Guide to the Galaxy and Beyond
The Internet has seeped into our personal and professional lives in ways that would have been unimaginable once. According to Statista, the global shift towards…
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