Digital Marketing How do You Successfully Start a Digital Marketing Agency? Marketing has always been about connecting with your audience at the right moment. With five billion people globally connected to the Internet at any given…
Digital Marketing What Makes a Good Digital Marketing Campaign? Here are Some Top Campaigns In today’s fast-paced, technology-driven world, digital marketing has become essential to any successful marketing strategy. Businesses reach their target audiences and increase brand awareness and…
Digital Marketing Online Reputation Management: 5 Steps to Build a Good Brand Image A survey conducted by Statista showed that nearly 70% of consumers read one to six client reviews before making a purchase online. Given the stock…
Digital Marketing Digital Marketing vs. Social Media Marketing: Top 5 Differences With 4.76 billion people across the world using social media platforms such as Instagram, Twitter, YouTube, and Facebook, social media has become a vital part…
Digital Marketing What are the Advantages of Mobile Marketing? How to Leverage it? Why have businesses started to acknowledge and leverage the various advantages of mobile marketing? Well, for starters, mobile phones have become so ubiquitous in the…
Data Science 5 Amazing Data Science Applications Transforming Industries We all know that companies across industries use data science to understand their audiences better. The effects of data science application examples are not limited…
Leadership Empowering Women in Leadership: 6 Strategies to Help Women Lead The corporate landscape is witnessing a notable increase in interest in gender diversity among those in leadership positions. According to a recent IBM global survey,…
Artificial Intelligence and Machine Learning Human Intelligence vs. Artificial Intelligence: What are the Top Differences? In 2022, Google senior engineer Blake Lemoine shared his concern that the company’s Artificial Intelligence (AI) chatbot could be sentient. This added momentum to the…
Sales & Marketing What are the Benefits of Behavioral Segmentation in 2023? Effective marketing requires a deep understanding of consumer behavior. Behavioral segmentation is a powerful tool that marketers can use to gain insights into their customer’s…
Digital Marketing What is Moment Marketing? 3 Reasons Why it’s Important for Your Brand Timing is a key factor in marketing. No matter how amazing your marketing campaign is, if you don’t deliver on time, it will not make…
Digital Marketing 7 Benefits of Social Media Marketing for Consumers You Need to Know About Connect, engage and promote: Social media marketing does it all. And those are among the benefits of social media marketing for consumers. According to Sproutsocial,…
Digital Marketing Types of Social Media Marketing to Help You Engage Customers Businesses have been taking advantage of social media for marketing communications for some time now. However, these days, with the number of brands vying for…