23 August 2022 
Modern customers face no shortage of information online. That’s the reason why India is witnessing explosive growth in internet users. According to the Indian Brand Equity Foundation 2022, the estimated size of online shoppers in India by 2025 will be 220 million. India’s internet users are expected to reach 900 million by 2025 from 622 million in 2020, increasing at a CAGR of 45% until 2025. These numbers indicate a massive market potential for internet services.
However, it’s no longer enough to know that modern customers get their information online. For real impact, marketers must know how to map that information and make thoughtful decisions that trigger engagement. As new technologies and the increasingly digital savvy consumer alter how marketers acquire, engage, and keep customers, how can modern marketers continue to win consumers and grow in the digital world?
The choice is between playing catch-up with traditional methods or daring to disrupt digital marketing.
That’s where IIM Indore’s Executive Programme in Digital Marketing will help. Taught via recorded video lectures, this 18 weeks of rigorous, vibrant learning includes a combination of assignments, quizzes and case studies to help you reimagine marketing in the digital age to create change and sustain growth. This contextually relevant programme will help you understand the impact of the internet on consumer expectations and behaviour, and develop a digital marketing strategy using new models and processes. You will also learn how to leverage new technologies to target customers, personalise content, measure performance, and constantly improve performance. This robustly designed programme’s highly interactive pedagogy will help you build expertise and offer you a competitive advantage to drive digital disruption in your business and elevate your career.
Excel at Digital Marketing
Whether you’re a fresh graduate with a desire to increase industry readiness in digital marketing or an early professional keen to shift to digital marketing roles, this is the right digital marketing course for you.
From entrepreneurs who want to reach new customers, senior managers keen on reimagining growth by learning about the modern digital customer, to managers in marketing, sales, brand or communication interested in using digital marketing skills to increase impact, IIM Indore’s Executive Programme in Digital Marketing will help you become more relevant, agile, and competitive in the modern marketing scenario.
Through modules like Introduction to Digital Consumers and Digital Marketing, Search Engine Advertising, Display Ads and Targeting, Social Media Strategy, Email Marketing and Affiliate marketing, Digital Marketing Analytics, and many others, you will gain a combination of strategic skills and operational know-how required to excel in digital marketing processes at your organisation.
Overall, this programme will help you:
Strategize: Acquire frameworks to make goals, plan campaigns, and reach customers
Execute: Know the various channels and platforms to get your marketing off the ground
Engage: Understand what keeps customers engaged between attention and action
Measure: Grasp the science of measuring performance versus plan
Optimise: Know how to continuously improve performance to increase ROI with data and analytics
Learn: Get valuable insights from leading industry experts on strategic planning and digital ROI initiatives
360-degree alignment: Modify current business operations to provide a better online experience
Moreover, you can also choose to gain additional certifications like Google Ads, Analytics, Spy Fu, and HubSpot to gain a further competitive edge while pursuing this programme. Towards the end of your programme, you will benefit from a four-week capstone project involving a digital marketing simulation for search, social and email marketing. This project will immediately help you apply the learnings of the course, test your knowledge and deploy campaigns worth almost 50K USD in simulated ad dollars. You will also benefit from weekly office hours on Stukent to solve queries and get advice from the programme leaders.
At the end of the programme, participants who achieve a minimum of 50% across the quizzes and capstone project and have 75% attendance will receive a Certificate of Completion.
You will also be eligible for the Executive Education Alumni status of IIM Indore with a two-year or lifetime membership option.
Programme starts: September 27, 2022
Duration: 18 Weeks
Format: Online video lectures
Programme fee: INR 75000 + GST
Enrol in this programme and learn how to plan, execute, assess and refine digital marketing strategies for sustained business and professional growth.
About IIM Indore
IIM Indore is now the second IIM in the nation to receive triple accreditations. IIM Indore’s mission is to be a contextually-relevant business school with world-class academic standards that develop socially-conscious managers, leaders and entrepreneurs. The institute is committed to excellence in management education, research and training, and using contemporary participant-centric pedagogies and teaching methods. IIM Indore is one of the fastest-growing institutions in India today. It has consistently ranked among the top 10 B-schools in India and has received the 7th rank in NIRF 2022. The institute has constantly featured in Global Ranking. In the FT Rankings, IIM Indore ranked in the Top 100 in 2021 (4th in India and 3rd amongst the IIMs). In QS Global MBA Rankings, IIM Indore ranked 25th amongst all the top business schools in Asia (4th position amongst the IIMs).
About Emeritus
IIM Indore is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programmes. Working with Emeritus gives IIM Indore the advantage of broadening its access beyond its on-campus offerings in a collaborative and engaging format that stays true to the quality of IIM Indore. Emeritus’ approach to learning is built on a cohort-based design to maximise peer-to-peer sharing and includes video lectures with world-class faculty and hands-on project-based learning. More than 250,000 students from over 160 countries have benefitted professionally from Emeritus’ courses.
Disclaimer: This article has been produced on behalf of Erulearning by Times Internet’s Spotlight team.
