3 December 2021 
In a competitive economy, businesses largely depend on individuals who can carry out many tasks efficiently and steer the organisation in the right direction. Through guided decision-making and adapting to changing needs, such individuals can make the company grow manifolds. In the current business environment, this responsibility often rests on credible Product Managers. Like the ship’s captain, a resourceful product manager is a business pillar who develops, refines, and launches products to drive business growth strategically. And such Product Managers have become an essential part of every business across the globe.
As per a report by McKinsey & Company, as many as 80% of product managers are involved in design activities. And the same percentage is engaged in go-to-market decisions. The report also states that almost 60% of product managers have the analytical skills to draw insights without relying on analysts. Nearly 50% of Product Managers are involved in the pricing of a product.
Such a role is very challenging, and it also comes with a lot of exciting opportunities. So if you want to build a career in Product Management, help businesses grow but are wondering where to start, we have the answer for you. Taught via video lectures from renowned faculty, with up-to-date learning modules, and the perfect combination of online learning & on-job learning, the Centre for Executive Education at the Indian School of Business (ISB Executive Education) has an ideal launchpad for you. ISB’s Product Management programme is designed in collaboration with Eruditus Executive Education to help you ideate, test, and launch products that focus on customer needs and strategic business benefits.
This programme teaches you the end-to-end product management cycle and how it evolves in a disruptive and innovative environment. Using game theory, product road mapping and prototyping, this programme will help you learn what it takes to build market-ready products that engage, inspire and bring in revenue.
The ISB Product Management programme is for:
- Mid and senior-level managers – If you are working as a manager at a mid-level or even a senior level and want to boost your career and manage new and mature products, then this programme is ideal for you. It’ll empower you with knowledge from conception to execution and measure performance to drive profitability.
- Business heads and entrepreneurs – Being head of a business or running a business can be challenging. So if you want to equip yourself with up-to-date knowledge about the product strategies for your organisation and spearhead its product-focused decision making and planning, then this programme is for you.
ISB Product Management programme: Key Takeaways
There are many aspects of a Product Manager that makes them essential for the business, and ISB’s Product Management Programme will help you move in the right direction in your career. The programme will help you:
- Develop a product mindset, which is needed to bring viable products (or services) to market.
- Formulate strategies on how a product will provide a solution to an existing problem.
- Analyse frameworks for developing, marketing, and selling a product.
- Evaluate product road mapping and prototyping decisions using various product management techniques and practices.
- Outline a plan to create a competitive scalable product using key product development strategies and frameworks.
ISB’s Product Management programme is intended to provide you with an overview of various facets such as Product Development, Market Structure Analysis, Concept Development, Solution Design, Understanding Customer Preference, Pricing, and Brand Positioning & Management. Through such a dynamic learning experience, you’d empower yourself with the proper knowledge and skills to guide your career in the right direction, and at the same time, give your organization a set path to flourish on.
As part of the programme, upon successful completion, you will get access to Eruditus Career Services. Designed to help you manage your career proactively, offerings include building an impressive resume and LinkedIn profile, as well as Interview Preparation and job placement assistance. The portal uses an online platform where placement assistance from Eruditus’ partner companies are published, applied to, and tracked to success. Many Eruditus alumni work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others.
Key points about the ISB Product Management Programme:
● Start Date: November 29, 2021
● Fees: Rs. 1,08,000 + GST with Loan offered at EMI of Rs. 6,104 and Special Corporate Enrolment Pricing.
● Duration: 12 Weeks Online (4-6 hours/ week)
● Last date to apply: November 28, 2021
If you want to learn about Product Management and give a much-needed upgrade to your career, then this is your chance. The programme starts on November 29, 2021. Get enrolled now and help businesses grow in the right direction with the right skills in Product Management!
About Indian School of Business
ISB evolved from the need for a world-class business school in Asia. Ranked #1 in Research Ranking in India, ISB anticipated the leadership needs of the emerging Asian economies. The rapidly changing tides of business would require young leaders who will understand the developing economies. The Centre For Executive Education (CEE) at the ISB designs programmes for working professionals aimed at providing timely learning interventions that help them upskill and progress in their careers, while positively impacting the organisations they operate in. Through innovative programmes, outstanding faculty and thought leadership, ISB is committed to creating leaders.
About Eruditus Executive Education
Eruditus Executive Education offers customised and open programmes in India, Singapore, Dubai and other global locations in collaboration with some of the best institutes across the globe, including ISB, MIT Sloan, Columbia Business School, INSEAD, Harvard Business School (HBS), Kellogg Executive Education, Berkeley Executive Education, Wharton Executive Education, IIM Lucknow Executive Education, IIM Calcutta Executive Education and Emeritus.
Disclaimer: This article has been produced on behalf of Erulearning by Times Internet’s Spotlight Team.
This article was first published on Times of India.
