Start Date
08 November 2023
Apply by July 27, 2023
Professional Certificate in Product Management
Certificate Programmes
Intermediate
Enhance product management skills through ISB's programme for efficient handling of new and existing products.
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Submit your details below to learn more about the course curriculum, benefits, fee, flexible payment options and more.
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Programme Overview
Customer-centric product management has become a mindset among global Fortune 500 companies. The Professional Certificate in Product Management by ISB Executive Education combines technique and strategy to adapt to disruptive environments. Develop concrete skills in building market-fit products, pricing, and addressing customer needs. Gain holistic education with renowned faculty, hands-on projects, masterclasses, and essential tools.
Real-World Case Studies
40+ industry relevant case-studies, discussion boards and self-study activities to sharpen your skills
Recorded Faculty Videos
30+ pre-recorded videos for self-paced learning from top ISB faculty
Application-Based Learning
Using 30+ graded assignments and quizzes
10 Masterclasses
Engage with leading product managers in 10 masterclasses
Product Manager’s Toolkit
Build knowledge in 10 essential tools used by product managers in leading organisations
5 Hands-On Projects
Sharpen your skills with projects on Flipkart, Paytm, Swiggy etc.
Eligibility
Any Graduate/Diploma holder
Who is This Programme for?
- Early to mid-level professionals seeking a better understanding of how successful products are created
- Senior program managers who want to drive product innovation
- Business heads/entrepreneurs wanting to design customer-centric products
- Product leads looking to optimise core areas of product management
Top Skills You Will Learn
Real-world applications, creating superior customer value, design thinking, disruptive positioning strategies, digital product management and more
Career Opportunities
- Associate Product Manager
- Product Manager
- Group Product Manager
- Chief Product Officer
- Director of Product Management
- Product Analyst
- Product Marketing Manager
- Product Designer
- Product Owner
- Senior Product Manager
Certificate
Upon successfully completing the programme with a minimum score of 70%, you will be awarded a Certificate in Product Management from ISB Executive Education.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB.
Globally Renowned ISB Faculty
Learn from eminent faculty who bring a blend of theory and practice to create a dynamic learning experience.
Dr Rajendra Srivastava
Novartis Professor of Marketing Strategy and Innovation, Marketing
Dr Rajendra Srivastava, the former Dean of the Indian School of Business (ISB) and the Novartis Professor of Marketing Strategy and Innovation, possesses over 30 years of academic and administrative experience. His research explores marketing strategy, metrics, and brand/customer management, specifically focusing on Business Model Innovations in Services, B2B, Technology, and Emerging Markets. Globally recognised for his work on measuring the impact of market-facing business processes and market-based assets, he has published extensively in top marketing journals and played a pivotal role in establishing postgraduate programs, research centres, and industry partnerships.
Manish Gangwar
Associate Professor, Marketing Associate Dean – Research and RCI Management; Executive Director- ISB Institute of Data Science (IIDS)
Manish Gangwar, a distinguished faculty member and Executive Director of the Institute of Data Science and Advanced Management Programme in Business Analytics at ISB, is a renowned pricing, marketing, and business analytics researcher. With a Ph.D. in Management Science from the University of Texas at Dallas and extensive industry experience, he is recognised as one of India's leading data science academicians. Professor Gangwar's work employs advanced methodologies like machine learning, data science, and game theory to explore various topics such as pricing frameworks, consumer behavior, safety incentive programs, and AI in marketing. His research is published in top academic journals, and he serves on the editorial review boards of multiple journals.
Prof. Siddharth S. Singh
Associate Professor, Marketing
Prof. Siddharth S. Singh, a tenured Associate Professor of Marketing at ISB, Hyderabad and Mohali, is an accomplished academic and business professional. With extensive leadership experience at ISB and serving on multiple boards, his research focuses on sustainable competitive advantage, customer acquisition and retention, marketing initiatives, and analytics. Prof. Singh has authored textbooks, published in prestigious journals, and is sought after as a columnist and speaker. With a background in business and consulting, he brings a unique perspective to his teaching and actively contributes to the startup ecosystem.
What you will learn
How to develop a product mindset needed
to bring viable products (or services) to market
How to define the problem a product
will solve while articulating user personas and customer’s journey
How to evaluate product road mapping
and prototyping decisions using various techniques and practices
How to do competitor analysis
for customer-centric product launches and growth
How to measure product performance
 to continuously improve products for business profitability
How to measure product performance to continuously improve products for business profitability
to continuously improve products for business profitability
Key learning Tools
Indian School of Business Advantage
About the Institute
Evolved from the need for a world-class business school in Asia, the Indian School of Business (ISB) was established in 2001. ISB has achieved the 100th triple-crown by getting accreditation from AMBA, EFMD Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools of Business (AACSB). AMBA accreditation represents the highest standard of achievement in postgraduate business education. ISB's executive programmes are ranked #1 in India and #32 globally in the Financial Times (FT) Executive Education Custom 2022 Ranking.
#1
Research Ranking in India
AMBA+EQUIS+AACSB
Triple Accreditation
#4
B-School in Asia
50000+
Alumni
Student Benefits
-
Be a part of the ISB Executive Network and access the LinkedIn Group
-
ISB Executive Education Newsletters with the latest updates
-
Networking opportunities via ISB Executive Network Group on LinkedIn
-
Exclusive invitations to online and offline events like Webinars Conferences and Masterclasses amongst others
-
Preferential pricing with 10% discount on programme fee on ISB Executive Education programmes
-
Upgrade to Executive Alumni status by completing 100+ learning hours
Modules
- Linking Innovation, Product and Growth Strategy
- Mindset for Successful Product and Brand Manager
- Evolution of Product Management
- Product Concept and Key Drivers
- Product Life-cycle
- Layout a Framework /Roadmap for Rest of the Programme
- Design Thinking and Product Development Process
- Customer Needs and Behavior
- Role of Marketing in the Product Development Process
- Creating Superior Value for Customers
- Market Definition and Potential Assessment
- User Persona and Journey Mapping
- Segmentation and Targeting
- Competitor Mapping and Analysis
- Importance of Positioning Strategy, How to Position for Market Advantage, and How to Create Disruptive Positioning Strategies
- Positioning for Market Advantage
- Understanding Disruptive Positioning
- Communication
- The Product Development Process Revisited: When should you Expedite the Process and How?
- Understanding the Framework of Opportunity Cost and Development Risk
- Understanding Product Market Fit and Product Company Fit
- Experimentation for Product Validation, A/B Testing and A/A Testing
- Understanding Minimum Viable Product and Growth Hacking
- Concept Testing
- Defining Research Objective
- How Digital Technologies are Changing New Product Development Due to the Long Tail Effect
- Market Potential Assessment and Sales Forecasting
- Kano Analysis
- Factor Analsysis
- Paired Comparison and Max Diff
- Conjoint Analysis
- Designing a Conjoint Survey
- Preference Assessment
- Simulation and Market Share Estimation
- Common Pricing Approaches
- Measuring WTP
- Setting the Pricing Level
- Role of Cost
- Innovating Beyond the Product
- Building Brands - Brand Ladder and Brand Health, Consumer and B2B and B2C, Customer Equity vs. Brand Equity
- Role of Marketing and Brand Strategy, Why Brands matter: Pricing Power
- Managing Profitability, Managing Distribution Relationships
- Price Position Against Distributor's Private Labels
- Managing Trade Incentives and Discounts, Role of Brands in eCommerce
- Pricing Solutions, Dynamic Pricing, Product Platforms
- AARRR Framework for Product Performance
- ROMI - Return on Marketing Investments
- Fine-tuning Strategy Across Geographical Product-markets
- Strategic Metrics (Growth and Resilience)
- Story Mapping
- Opportunity Scoring
- Cost Of Delay
- Product Backlog and Product Roadmap
- The Moscow Method
- Product Tree
- Buy A Feature
- Backlog Prioritizer
- Concept Generation and Selection
- Product Design and Architecture
- Principles Of Prototyping and User Experience
- Wireframing And Prototyping Models
- Testing And Troubleshooting
- Definition And Importance of Business Models and How to Choose the Right Business Model
- Freemium, Software as A Service (SaaS), And Marketplace Models
- Manage, Launch, and Monetize Digital & SAAS Products
- SaaS Marketing Analytics
- Social Media Tools and Techniques
- Principles of Agile Development
- Agile Methodologies (Scrum, Kanban, Etc.)
- Scrum/Agile Team Structures
- Scaled Agile Framework
- 3Cs in User Stories (Card, Conversation, and Confirmation)
- Principles Of Agile Development
- Agile Methodologies (Scrum, Kanban, Etc.)
- Scrum/Agile Team Structures
- Scaled Agile Framework
- 3Cs in User Stories (Card, Conversation, and Confirmation)
- Digital/Growth Marketing
- Content Marketing
- Marketing Operations and Automation
- Fundamentals Of Storytelling
- How To Give Effective Product Presentations and Demos?
- Economics Of a SaaS Business (CLV, CAC, MRR, MRR Expansion, Churn)
- Net Present Value (NPV), Internal Rate of Return (IRR), and Product Profitability
- Model Evaluation Metrics
- Ways Of Identifying Biases to Avoid Analytical Errors
- Google Analytics
- Types Of Analytics—Descriptive, Predictive and Prescriptive
- AI/ML Platforms and Tools
- Model Evaluation Metrics
- Ways Of Identifying Biases to Avoid Analytical Errors
- Google Analytics
- Types Of Analytics—Descriptive, Predictive and Prescriptive
- AI/ML Platforms and Tools
- Customer Development
- Market Development
- Demand Expansion
- Product Line Extensions, Product Line Pruning and Product Sunsetting
Join ISB Executive Alumni Group, Upon Completing 100+ Hours in This Programme
Alumni Group Benefits- Gain a Personal Email ID
Alumni Spotlight Series, Women in Leadership Series
Alumni Group Benefits- Podcasts, ISB RCI Research Reports
Alumni Group Benefits- 20% discount on ISB Executive Education Open programmes
Alumni Group Benefits- Self-Help Articles, Development Tools, Exec Ed Stories, Articles, Blogs
Pre-Recorded Sessions With ISB Facult
Capstone Project
30+ Assignments and Quizzes
4 Career Management Modules and Job Placement Assistance
1 Live Doubt Clearing Sessions per Week With Industry Practitioners
Where our Emeritus Learners work
Programme fees
Total Fees ₹2,40,000 + GST
Total Payable ₹2,40,000 + GST
Apply by 01 June 2023
Emeritus Advantage
Personalised Mentorship
Enhanced learning by expert industry practitioners
Programme Support
A dedicated team available 7 days for query-resolution
Immersive Learning Platform
Learn via high-quality curriculum, assignments & case studies
