Explore the fascinating realm of the human mind in Blindspot by Mahzarin Banaji and Anthony Greenwald. Here the authors unveil the ...
Explore the fascinating realm of the human mind in Blindspot by Mahzarin Banaji and Anthony Greenwald. Here the authors unveil the ntricate workings of our cognitive processes in the chapter titled “How Our Minds Really Work.” They are renowned for their pioneering work on the Implicit Association Test (IAT). This groundbreaking method has transformed our understanding of hidden biases and stereotypes in our subconscious.
Banaji and Greenwald’s book invites us to confront the uncomfortable reality that our minds function differently than we often believe. Their research reveals that deep-seated biases related to race, gender, age, and more are inherent in our cognition, impacting our behaviors and interactions with others. If there were a test to measure these biases, would you take it?
In this enlightening series, the authors guide us through the intricacies of the IAT and the profound implications it holds for our society. They illuminate the metaphorical blindspot that obscures our awareness of these biases and provides valuable insights into aligning our intentions with our actions. By understanding the hidden biases and stereotypes in our minds, we can take proactive steps to foster fairness and inclusivity in our daily lives.
Discover how you can actively combat these subconscious biases, making a positive difference in your interactions with people from all walks of life. Banaji and Greenwald offer practical strategies to challenge and overcome these biases, empowering you to build a more equitable world.
Don’t miss this opportunity to gain a deeper understanding of “How Our Minds Really Work” and to understand how people make choices in their purchases due to such biases and stereotypes. Explore marketing courses on Emeritus today to become a top-class marketer!
Explore the fascinating realm of the human mind in Blindspot by Mahzarin Banaji and Anthony Greenwald. Here the authors unveil the ...
Explore the fascinating realm of the human mind in Blindspot by Mahzarin Banaji and Anthony Greenwald. Here the authors unveil the ntricate workings of our cognitive processes in the chapter titled “How Our Minds Really Work.” They are renowned for their pioneering work on the Implicit Association Test (IAT). This groundbreaking method has transformed our understanding of hidden biases and stereotypes in our subconscious.
Banaji and Greenwald’s book invites us to confront the uncomfortable reality that our minds function differently than we often believe. Their research reveals that deep-seated biases related to race, gender, age, and more are inherent in our cognition, impacting our behaviors and interactions with others. If there were a test to measure these biases, would you take it?
In this enlightening series, the authors guide us through the intricacies of the IAT and the profound implications it holds for our society. They illuminate the metaphorical blindspot that obscures our awareness of these biases and provides valuable insights into aligning our intentions with our actions. By understanding the hidden biases and stereotypes in our minds, we can take proactive steps to foster fairness and inclusivity in our daily lives.
Discover how you can actively combat these subconscious biases, making a positive difference in your interactions with people from all walks of life. Banaji and Greenwald offer practical strategies to challenge and overcome these biases, empowering you to build a more equitable world.
Don’t miss this opportunity to gain a deeper understanding of “How Our Minds Really Work” and to understand how people make choices in their purchases due to such biases and stereotypes. Explore marketing courses on Emeritus today to become a top-class marketer!
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Duration: 24 Weeks
Modality: Online
Level: Intermediate
3:9 min
2:40 min
