What do You Need to Know for a Successful Personalized Digital Marketing Strategy? - Video

In this insightful video, join Sarita S Maheshwari, Head of Digital Marketing at Moksha, as she explores the topic of personalization as an important digital marketing strategy. With over 16 years of knowledge in the field, Maheshwari brings a wealth of expertise in effective digital marketing strategy, media planning, and more. Her professional experience includes collaborating with A-list clients such as Samsung, Microsoft, and HUL. Leveraging this experience, she holds forth on developing effective digital marketing strategies. This includes looking at ways to create personalized customer experiences and create impactful marketing campaigns.

This video covers:

0:01 – Introduction 02:37 – What Was Your First Ever Digital Personalized Experience? 04:13- Let’s Understand Personalization. 15:05 – Key Difference Between Personalisation and Customization 17:40 – Why Create Personalized Digital Experiences 33:37 – Summary

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