Chapter 2 Think Beyond Product Innovation | Ten Types of Innovation - Video

Are you ready to embark on a transformative journey into the world of innovation? In this enlightening video, we delve deep into the concept of Product Innovation as part of our exploration of the Ten Types of Innovation book. Larry Keeley, a renowned expert in the field, guides us through the intricacies of this fascinating topic. Join us as we discover why innovation isn’t just about tweaking existing products; it’s about thinking beyond the boundaries of conventional wisdom.

Why Product Innovation Alone Isn’t Enough

Innovations don’t last, and that’s precisely why we must constantly evolve and adapt. Larry Keeley warns against mistaking innovation for mere improvements on existing products. It’s a common misconception that can lead you to stagnation and failure. To truly thrive in today’s rapidly changing landscape, we must transcend the limitations of traditional product-centric thinking.

Product Innovation has been the go-to strategy for many companies over the years. While undeniably important, it’s insufficient in today’s hyper-competitive environment. This video uncovers the limitations of relying solely on product innovation and highlights the need to expand your innovation horizon.

Innovation Ecosystems: Ten Types of Innovation Book

To thrive in the 21st century, organizations must embrace holistic innovation ecosystems. Beyond product development, innovation should permeate every aspect of your business, from marketing and customer experience to supply chain management and organizational culture. In doing so, you’ll survive and thrive in a world that demands constant adaptation.

Embrace a Growth Mindset

Thinking beyond product innovation requires a growth mindset. It involves being open to new ideas, experimentation, and collaboration. This video will inspire you to break free from the confines of traditional thinking and explore uncharted territories where innovation flourishes.

Discover the Future of Innovation

Join us in this enlightening exploration of innovation’s many dimensions. Larry Keeley’s insights will challenge your preconceptions and open doors to new possibilities. If you’re ready to embrace the future of innovation, watch this video now.

Explore and Take Action

Ready to take your knowledge of innovation to the next level? Visit Emeritus and explore our online courses that dive deeper into the world of innovation and business transformation.

Watch All the Chapters Now

• Chapter 1 How to Practice Gamechanging Innovation
• Chapter 2 Think Beyond Product Innovation
• Chapter 3 Behind the Scenes the Backstage Innovations
• Chapter 4 You’re on Stage the Offering Innovations
• Chapter 5 The Cameras are Rolling Experience Innovations
• Chapter 6 How to Start Innovating Do Your Homework
• Chapter 7 How to Start Innovating Make a Declaration of Intent
• Chapter 8 Integrate Innovations for Best Results