Business Management Sustainable Best Practices for Digital Activities: What You Need to Know Ideas fly. Marketing ideas fly even farther. Most marketers have often fancied their power to change the world. In a non-flattering way, it is, in…
Business Management How to Choose the Best Attribution Model for Your Business Attribution has been an intriguing challenge for marketers from the early days of the 20th century. Before “UTM parameters” became commonspeak, the lack of data…
Business Management 20 MBA Interview Questions to Land the Best B-Schools The GMAT or GRE score shows that you have aced it, that you have it in you to make it to your dream B-school. Yet,…
Business Management Why is the Lean Startup Approach Important for India? “A good plan, a solid strategy, and thorough market research can hardly lead your startup anywhere,” explains Eric Ries in the book, “The Lean Startup”.…
Business Management How to Combine the Top-Down and Bottom-Up Approaches for Success “One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again; fear must be overcome again and…
Business Management All You Need to Know About How to Become an Entrepreneur in India Do you ever wonder what it will be like to run your firm? You are not alone. Millions of Indians aim to capitalize on India’s…
Business Management A Sustainability Expert’s Take on the Triple Bottom Line and Why It Works Sustainability has surged to the forefront of global concerns in our increasingly interconnected world. As we confront pressing environmental challenges, the urgency to reevaluate our…
Business Management Urban Heat Islands: Are Our Cities Turning Into Heat Pools? In recent decades, a silent transformation has been unfolding in urban landscapes globally – the rise of Urban Heat Islands (UHIs). This phenomenon, often overlooked…
Business Management Learn How to Navigate Through the J Curve With 5 Best Examples “Fail fast, learn faster” is common business advice, especially for first-time founders. It recommends entrepreneurs test their ideas in the market initially and make reasonable…
Business Management Implement an Effective Change Management Process in 5 Easy Steps Change is the only constant. This popular saying holds extreme relevance for modern businesses. Organizations must constantly deal with technological disruptions, changing industry trends, compliances,…
Business Management What is Business Continuity Strategy? How Important is it? Disruption is inevitable in today’s business environment. Unprecedented events may have a significant impact on operations, such as natural disasters, cyberattacks, power blackouts, or supply…
Business Management Why Competitor Analysis is the Most Valuable Asset for any Business Any business aspiring to flourish in a competitive setting finds competitor analysis an invaluable asset: it not only identifies price competitor but also comprehends broader…