Digital Marketing Types of Social Media Marketing to Help You Engage Customers Businesses have been taking advantage of social media for marketing communications for some time now. However, these days, with the number of brands vying for…
Digital Marketing What is Social Media Optimization and Why Does it Matter for Your Business? According to a recent survey by consulting firm McKinsey, 50% of consumers who had a bad experience with a company said they would openly complain…
Digital Marketing How to Create a Winning Social Media Strategy for Business Growth Let’s admit a fact: social media is no longer just a space meant for fun. It has become an essential marketing strategy. With 4.89 billion active users…
Digital Marketing 10 Top Skills Every SEO Consultant Needs for Landing a Job in the U.S. Are you an aspiring SEO professional based in India, looking to secure a job as an SEO consultant in the U.S.? If so, you’ve come…
Digital Marketing How to Become a Freelance Digital Marketer That All Brands Want According to the Gartner Annual CMO Spend Survey from 2021, 72% of an organization’s marketing budget goes to digital channels. Moreover, seeing its demand and its…
Digital Marketing What is Social Media Marketing? How Does it Boost Business Growth? In 2009, Coca-Cola launched its ‘Share a Coke’ campaign on Facebook; it printed commonly used names (for example, Chris, Alex, Mary) on the bottles and…
Digital Marketing How to Use Performance Marketing to Boost Your Business For decades, advertisers have struggled to connect their ad spending to actual customer purchases. Paid media streams have the potential to generate more than $1.3…
Digital Marketing Discover the Best Ways to Leverage Influencer Marketing for Your Brand Influencers and influencer marketing have become a significant part of marketing strategies across the world, but what is an influencer and influencer marketing, and why…
Digital Marketing Should You Take up a Social Media Marketing Course? Will it Help Your Career? Social media has changed how businesses interact with customers and promote their products and services. It is a crucial aspect of digital marketing, as more…
Digital Marketing A Comprehensive Guide to Content Marketing in 2023 and Beyond In the age of digital marketing, businesses are relying on high-quality content to put their product or service at the top of the search pages…
Digital Marketing A Simple Guide to 9 Types of SEO: Find Your Strategy for Success With millions of websites and online content, getting noticed and standing out in the crowd can be challenging. Search Engine Optimization, commonly known as SEO,…
Digital Marketing Top 7 Fundamentals of Digital Marketing Every Marketer Should Know in 2023 The global digital advertising and marketing industry will reach $786.2 billion by 2026. In addition, statistics say currently, there are 167,000+ digital marketing job openings…