Digital Marketing How to Choose the Best Digital Marketing Career Path for Yourself? In today’s rapidly evolving business landscape, a strong online presence is crucial for the success of any organization. As the digital realm continues to expand,…
Digital Marketing How Online Marketing Can Help You Reach a Global Audience The Indian retail and e-commerce sectors are booming. In just five years, the Indian e-commerce market is expected to skyrocket from a $38 billion industry…
Digital Marketing Brand Building 101: How to Build a Successful Brand Walter Landor, founder of Landor & Fitch, a popular design agency, once said, “Products are made in factories, but brands are created in mind.” Let’s…
Digital Marketing How These 10 Local SEO Strategies Can Attract More Business According to a report by Visual Objects, a portfolio website showcasing works from top firms worldwide, a staggering 76% of consumers look for a company’s…
Digital Marketing How to Measure the Success of Your Influencer Marketing Campaign An influencer is a person who can influence the decision-making and buying habits of others due to their expertise and good relationship with their audience.…
Digital Marketing Unveiling The Top 10 Social Media Marketing Trends in India India’s social media marketing landscape is evolving at an unprecedented pace as we navigate through 2023. According to Statista, this year alone, the number of…
Digital Marketing Performance Marketing: How to Use Data-Driven Advertising for Growth? Performance marketing is a result-oriented and data-driven marketing approach. A 2023 report revealed that 36% of marketers believed that data helped them in reaching their…
Digital Marketing A Comprehensive Guide to Display Advertising: Why it Matters According to Statista, display advertising accounted for the largest spend share in 2021 at a whopping $244 billion worldwide. Furthermore, the rise of digital media…
Digital Marketing What is Moment Marketing? 3 Reasons Why it’s Important for Your Brand Timing is a key factor in marketing. No matter how amazing your marketing campaign is, if you don’t deliver on time, it will not make…
Digital Marketing 7 Benefits of Social Media Marketing for Consumers You Need to Know About Connect, engage and promote: Social media marketing does it all. And those are among the benefits of social media marketing for consumers. According to Sproutsocial,…
Digital Marketing Types of Social Media Marketing to Help You Engage Customers Businesses have been taking advantage of social media for marketing communications for some time now. However, these days, with the number of brands vying for…
Digital Marketing What is Social Media Optimization and Why Does it Matter for Your Business? According to a recent survey by consulting firm McKinsey, 50% of consumers who had a bad experience with a company said they would openly complain…