Sales & Marketing 5 Important Reasons Why AI Won’t Bring the Importance of Public Relations Down In the last decade, India witnessed a rapid adoption of technology in diverse industries. AI happens to be at the center of this tech-forward approach.…
Sales & Marketing What is CRM and How Does it Work? All You Need to Know Forecasts indicate an astounding ascent in the Customer Relationship Management (CRM) software domain, projecting a revenue surge to $88.19 billion by 2024. This upward trajectory…
Sales & Marketing Evolution of Chief Marketing Officer Job Description in 2024 Over the last few years, the chief marketing officer job description has evolved significantly. Earlier, these C-suite executives were pivotal in crafting their companies’ success…
Sales & Marketing 4 Important Reasons Why Marketing is Significant for Brands in India Marketing is indispensable to every business looking to target exponential growth. In fact, there is no dearth of articles and editorials on the importance of…
Sales & Marketing Discover Why SEO is Still Vital to Boost Traffic to Your Website Search Engine Optimization (SEO) has been an essential aspect of online marketing for over two decades. Over the years, there have been debates about whether…
Sales & Marketing What are the Benefits of Behavioral Segmentation in 2023? Effective marketing requires a deep understanding of consumer behavior. Behavioral segmentation is a powerful tool that marketers can use to gain insights into their customer’s…
Sales & Marketing What is Semantic Search? How Does it Improve Search Accuracy? The introduction of semantic search has enhanced search accuracy like never before. A few years ago, Search Engine Optimization (SEO) strategists relied solely on keyword…
Sales & Marketing The Ultimate Guide to Mastering the Art of Luxury Branding in 2023 Luxury branding for decades has been about exclusivity, excellence, and high price tag. However, it’s time luxury brands change the way they produce, promote, and…
Sales & Marketing The Power of Strategic Marketing: A Guide to Unlocking Business Growth If you’re brainstorming ways to unlock the infinite potential of your business, we’ve got just two words for you: strategic marketing. It is an incredibly…
Sales & Marketing Here’s How to Successfully Land the Job of a CMO in India Ambition is a good thing and in your professional career, it is what sets you apart from your peers. Aspiring to reach the zenith in…
Sales & Marketing How Green Marketing Helps Brands Build Loyalty While Saving the Planet With an environmental crisis upon us, today’s consumers have become more conscious of the environmental impact that they have on the planet. As a result,…
Sales & Marketing What is Market Segmentation? A Comprehensive Guide for 2023 In a competitive world filled with choices, market segmentation is the key to understanding the diverse needs of your customers and targeting the right audience…