Sales & Marketing Why the 4Ps of Marketing are Still Infallible for Success Have you ever stumbled through a crowded marketplace, overwhelmed by a cacophony of shouts and dazzling displays? That is the essence of modern marketing. Countless…
Sales & Marketing How to Plan a Perfect Marketing Strategy for Your Business? Find Out Now Creating a strong brand presence for your company starts with a well-defined marketing strategy. It is, therefore, important to determine and implement comprehensive promotional activities…
Sales & Marketing Barbie: One of the Great Rebranding Stories in History The teenage fashion doll at the heart of America’s twentieth-century toy phenomenon just got rebranded! The “golden age of toy development” gave us some unforgettable…
Sales & Marketing The Swiggy Case Study: How to Create a Marketing Mix That Works? Craving a quick snack? Picture this: it’s a sweltering afternoon in Delhi, and you’re hit with an insatiable urge for a wonderfully cold coffee and…
Sales & Marketing How to do Guerilla Marketing Without Being Trolled Bombay Shaving Company’s attempt to capitalize on the online harassment of Prachi Nigam, a young academic achiever trolled for her facial hair, backfired spectacularly. Their…
Sales & Marketing New to Marketing? Here are Some Common Marketing Jargon to Know in 2024 Ever feel like marketing conversations are filled with a secret code? You are certainly not alone. Newcomers to the field often get tripped up by…
Sales & Marketing 5 Important Reasons Why AI Won’t Bring the Importance of Public Relations Down In the last decade, India witnessed a rapid adoption of technology in diverse industries. AI happens to be at the center of this tech-forward approach.…
Sales & Marketing What is CRM and How Does it Work? All You Need to Know Forecasts indicate an astounding ascent in the Customer Relationship Management (CRM) software domain, projecting a revenue surge to $88.19 billion by 2024. This upward trajectory…
Sales & Marketing Evolution of Chief Marketing Officer Job Description in 2024 Over the last few years, the chief marketing officer job description has evolved significantly. Earlier, these C-suite executives were pivotal in crafting their companies’ success…
Sales & Marketing 4 Important Reasons Why Marketing is Significant for Brands in India Marketing is indispensable to every business looking to target exponential growth. In fact, there is no dearth of articles and editorials on the importance of…
Sales & Marketing Discover Why SEO is Still Vital to Boost Traffic to Your Website Search Engine Optimization (SEO) has been an essential aspect of online marketing for over two decades. Over the years, there have been debates about whether…
Cybersecurity What are the Benefits of Behavioral Segmentation in 2023? Effective marketing requires a deep understanding of consumer behavior. Behavioral segmentation is a powerful tool that marketers can use to gain insights into their customer’s…