How Dr. Nigam Empowered Change by Balancing Maternity and Upskilling with IIM Indore’s Digital Marketing Programme
It’s not every day that we come across a learner who has completed her PhD and still chosen to upskill. Dr. Shivani Nigam is not just one of our most academically accomplished learners but also an academician herself. She is a Senior Assistant Professor at a prestigious college in Bangalore, with a rich academic background and a passion for lifelong learning. Holding a PhD in Online Buying Behavior from Punjab University, Chandigarh, she has over six years of teaching experience in commerce and management. Alongside her academic accomplishments, Dr. Nigam has an extensive list of certifications, including courses in human resource management, digital marketing, and social media marketing from prestigious institutions globally.
Yet, even with her impressive credentials, she felt the need to upskill in the ever-evolving field of digital marketing. Here’s a closer look at her inspiring journey, motivations, and transformative experience with the IIM Indore Digital Marketing Programme, delivered via Emeritus.
Even the Skilled Must Upskill: The Motivation to Upskill
When asked why she decided to embark on a new learning journey despite her already accomplished career, Dr. Nigam emphasized the growing importance of digital marketing.
“Digital media is the present and the future,” she explains. “My specialization is in marketing, and my thesis was on online buying behavior, which makes it imperative for me to stay updated. As a professor, I also wanted to incorporate practical insights into my teaching. Theoretical knowledge is one thing, but understanding how to apply it practically is a different ball game altogether.”
On a personal front, her husband’s career as an instructor for online courses also influenced her decision. “We needed to market his online courses effectively, and digital marketing knowledge was essential for that. So, for me, this course was both a professional and personal necessity.”
The Right Programme at the Right Time
When we have a CV densely populated with degrees and certifications, like Dr. Nigam’s, choosing the right programme can become a challenge. But in a sea of online courses, she was clear about one thing: she wanted a programme backed by a reputed institution. “I explored several options but wanted something credible and trustworthy. The IIM Indore Digital Marketing Programme stood out not only because of its brand but also because of the well-designed curriculum. It was up-to-date, practical, and aligned with industry needs,” she shares.
Interestingly, the timing of the course also played a role. Dr. Nigam strategically used her maternity leave to pursue the programme, ensuring her time was invested in upskilling without disrupting her professional commitments. “It was a win-win,” she says. “I was able to stay productive during maternity leave and gain knowledge that I could immediately apply.”
Key Takeaways from the IIM Indore Digital Marketing Programme
Dr. Nigam’s experience in the programme was transformative. She highlights three key takeaways:
- Practical Learning Through Capstone Projects
“The capstone projects were a game-changer,” she says. “They helped bridge the gap between theory and practice. Implementing concepts like SEO, social media campaigns, and customer behavior analysis was incredibly valuable.” - Structured and Flexible Learning
“The programme was designed for professionals like me,” Dr. Nigam notes. “Each module was manageable, even with my busy schedule. The assignments were in-depth and aligned with real-world scenarios, which made the learning process even more enriching.” - Networking and Collaboration
“The network I built through this course was invaluable. From WhatsApp groups to peer discussions, there was a constant exchange of ideas. Everyone came from diverse backgrounds, which broadened my perspective,” she recalls.
She also praised the faculty for their expertise and engaging teaching style. “Even in an online setup, the professors brought the content to life with practical examples and case studies. They made learning interactive and memorable,” she adds.
The Impact of the IIM Indore Digital Marketing Programme
Since completing the programme in May 2024, Dr. Nigam has noticed a significant difference in her approach to teaching and career growth. “The programme added immense value to my resume. During job interviews, my certification from IIM Indore stood out and impressed prospective employers,” she says.
In her current role, the course has helped her integrate practical digital marketing strategies into her teaching. “Students are eager to learn how marketing works in the real world, and this programme gave me the tools to answer their questions with confidence,” she explains.
Additionally, the knowledge gained has enhanced her family’s business ventures. “We’ve improved how we market my husband’s online courses. Understanding customer behavior, optimizing keywords, and running campaigns effectively has made a noticeable difference,” she shares.
Advice for Aspiring Learners
Dr. Nigam believes that lifelong learning is not just an option but a necessity. “Upskilling is crucial, no matter your field,” she says. “There will never be a ‘perfect time’ to start. If you’re determined and enthusiastic, you can make time to learn and grow.”
For women balancing careers and family, she offers this encouragement: “Excuses will always exist, but investing in yourself is non-negotiable. Education never goes to waste—it will always benefit you, whether professionally or personally.”
Reflecting on her journey, Dr. Nigam expresses immense gratitude for the opportunity. “Getting access to an IIM Indore Digital Marketing Programme through Emeritus was a blessing. It allowed me to learn from the best in a flexible format while managing my responsibilities as a mother and professional. I feel proud to be part of the IIM alumni network.”
Her story is a testament to the power of education in transforming lives. Whether it’s enhancing career prospects, empowering others through teaching, or supporting family businesses, Dr. Nigam exemplifies the impact of lifelong learning.
Inspired by Dr. Nigam’s story? Explore how you can enhance your career with programmes from top universities at Emeritus.
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