Sales & Marketing Why is it so Important to Enhance your Selling and Persuasion Skills? If you would persuade, you must appeal to interest rather than intellect – Benjamin Franklin Modern marketers require sophisticated skills to thrive in the market.…
Sales & Marketing Introduction to Branding: Segmentation Brands, irrespective of their industry sector and size, need a structured way to maximize their influence. At the basic level, this can be done by…
Cybersecurity Getting Started in Cybersecurity as a Career The thought of starting a career in Cybersecurity can be exciting for some, especially those who are just about to graduate or have an avid…
Information Technology Securing the Ways of Work in a Virtual World The world has witnessed one of the most unprecedented times with the outbreak of the Covid-19 pandemic. As countries gear up to get the vaccination programs…
Leadership Communication for Effective Leadership It is understood that the ability to communicate effectively is a vital aspect of all leaders. Communication is all about knowing what the audience wants…
Leadership Multi-party Negotiations and Applicable Strategies Complex negotiations are becoming commonplace. The complexity of our negotiations increases with the number of parties involved. Our ability to deal with these negotiations involving…
Data Science Disruptive Business Applications of Data Science Data is the new Oil. This has been the discussion for the last couple of years after the story published by Economist in 2017, ‘The…
Data Science Role of Artificial Intelligence in the Industry 4.0 Industry 4.0 refers to the fast-changing technology and processes using the Internet of Things to create interconnected systems and communicate back to the physical world.…