Data Science What are the Major Trends for Big Data and AI Technologies? Have you ever wondered how your fitness device or your cell phone can track your footsteps, calories burn, etc. – I am sure all of…
Digital Marketing What is the Role of Digital Marketing? Why is Digital Marketing Important? The adoption of the internet worldwide has played a critical role in the rise of digital marketing. According to Statista, about 4.6 billion or 60%…
Digital Marketing Is Digital Marketing Measurable & the Importance of Marketing Metrics in Digital Marketing For a large part of the last four decades, mass mediums like television, print, outdoor, and radio attracted maximum marketing dollars, with digital slowly gaining…
Digital Marketing Why is ‘Content Marketing’ Becoming Increasingly Important for SEO? Before we understand why content marketing is becoming increasingly important from an SEO standpoint, let’s look at how SEO has traditionally benefitted marketers. The sole…
Product Management Strategic and Data-driven Product Management Strategic product management involves thinking highly about the product, what shape it should take and what the end state should look like. It also involves…
Product Management Role of a Product Manager – Creating Business Strategy The role of a Product Manager varies greatly across diverse organizations. A product manager is the most prominent customer advocate and a problem solver at…
Product Management Prototyping Products and Product Innovation “If a picture is worth a thousand words, then a prototype is worth a thousand meetings.” – IDEO A few years ago, while working with…
Product Management Product Manager: In-demand Skills to Succeed Product Manager: In-demand Skills to Succeed Product Management demands a variety of skills, but on high-level skills required can be classified into two categories; Hard…
Product Management Product Analysis: An Important Skillset for a Product Manager Analyzing a product is one of the most important skills a Product Manager should have. It helps in competitive benchmarking and also improves the existing…
Product Management Sense-Making – An Essential Future Work Skill Our world is full of information, implicit and explicit, often overloading our cognitive and sensory abilities at any given moment. Adding to this milieu is…
Design Thinking Rigour of Design Thinking in Organisational Practice The design thinking phenomenon has been fascinating to follow. It has made a successful jump from design practices to other realms of business, from marketing…
Leadership Creative Leadership in the Age of Flux Gone are the days of predictability and comfort. Today, ‘unprecedented ‘ is a commonly used phrase, often prefixed when referring to matters of politics, economy,…