Sales & Marketing 5 Important Reasons Why AI Won’t Bring the Importance of Public Relations Down In the last decade, India witnessed a rapid adoption of technology in diverse industries. AI happens to be at the center of this tech-forward approach.…
Sales & Marketing What is CRM and How Does it Work? All You Need to Know Forecasts indicate an astounding ascent in the Customer Relationship Management (CRM) software domain, projecting a revenue surge to $88.19 billion by 2024. This upward trajectory…
Sales & Marketing Evolution of Chief Marketing Officer Job Description in 2024 Over the last few years, the chief marketing officer job description has evolved significantly. Earlier, these C-suite executives were pivotal in crafting their companies’ success…
Digital Marketing How to Boost Content Marketing Strategy to Target the Indian Market The content marketing industry in India is expected to grow by over 16% from 2022 to 2027. This is primarily due to the rapid increase…
Digital Marketing What is Internet Marketing? Definition, Tips, and Benefits Marketing involves connecting with the right audience at the right time and location. According to a recent report by the internet and Mobile Association of…
Digital Marketing Brand Building 101: How to Build a Successful Brand Walter Landor, founder of Landor & Fitch, a popular design agency, once said, “Products are made in factories, but brands are created in mind.” Let’s…
Digital Marketing A Comprehensive Guide to Display Advertising: Why it Matters According to Statista, display advertising accounted for the largest spend share in 2021 at a whopping $244 billion worldwide. Furthermore, the rise of digital media…
Digital Marketing The Ultimate Guide To Digital Brand Marketing Market uncertainties, the advent of new marketing channels, and increasing competition have stressed the growing importance of brand marketing. To attract more customers and make…
Sales & Marketing Top 4Ps Of Marketing In 2023 The 4Ps of marketing- product, place, promotion, and price – must be considered when marketing a product or service. Framing your marketing strategy around the…
Sales & Marketing All You Need to Know About Marketing Manager’s Salary in India It is 2022, and the need for marketing managers in organizations is more than ever for managing costs, coordinating with resources, implementing growth strategies, evaluating…
Sales & Marketing Common Marketing Interview Questions and Answers Adaptative, communicative, tech-savvy, and creative are some of the qualities of a good marketer that employers look for. You may have the desired skills but…
Sales & Marketing What is Marketing? Purpose, Types and Career Opportunities When it comes to defining marketing or answering ‘what is marketing’, a definition might not be helpful as the term marketing is a bit variable…