Digital Marketing How to Master CPA Marketing for Organizational Success If you are looking to ramp up your website monetization with a strategy that guarantees a high return on investment, then CPA marketing might just…
Sales & Marketing Why the 4Ps of Marketing are Still Infallible for Success Have you ever stumbled through a crowded marketplace, overwhelmed by a cacophony of shouts and dazzling displays? That is the essence of modern marketing. Countless…
Sales & Marketing How to Plan a Perfect Marketing Strategy for Your Business? Find Out Now Creating a strong brand presence for your company starts with a well-defined marketing strategy. It is, therefore, important to determine and implement comprehensive promotional activities…
Product Management 8 Important Reasons Why Businesses Need a Powerful Go-to-Market Strategy It is no secret that most startups fail to take off despite their potential merits. In fact, 80% startups in India fail in the first…
Sales & Marketing The Swiggy Case Study: How to Create a Marketing Mix That Works? Craving a quick snack? Picture this: it’s a sweltering afternoon in Delhi, and you’re hit with an insatiable urge for a wonderfully cold coffee and…
Sales & Marketing How to do Guerilla Marketing Without Being Trolled Bombay Shaving Company’s attempt to capitalize on the online harassment of Prachi Nigam, a young academic achiever trolled for her facial hair, backfired spectacularly. Their…
Sales & Marketing New to Marketing? Here are Some Common Marketing Jargon to Know in 2024 Ever feel like marketing conversations are filled with a secret code? You are certainly not alone. Newcomers to the field often get tripped up by…
Sales & Marketing 5 Important Reasons Why AI Won’t Bring the Importance of Public Relations Down In the last decade, India witnessed a rapid adoption of technology in diverse industries. AI happens to be at the center of this tech-forward approach.…
Sales & Marketing What is CRM and How Does it Work? All You Need to Know Forecasts indicate an astounding ascent in the Customer Relationship Management (CRM) software domain, projecting a revenue surge to $88.19 billion by 2024. This upward trajectory…
Sales & Marketing Evolution of Chief Marketing Officer Job Description in 2024 Over the last few years, the chief marketing officer job description has evolved significantly. Earlier, these C-suite executives were pivotal in crafting their companies’ success…
Digital Marketing How to Boost Content Marketing Strategy to Target the Indian Market The content marketing industry in India is expected to grow by over 16% from 2022 to 2027. This is primarily due to the rapid increase…
Digital Marketing What is Internet Marketing? Definition, Tips, and Benefits Marketing involves connecting with the right audience at the right time and location. According to a recent report by the internet and Mobile Association of…