Entrepreneurs and conglomerates are ready to go to any extent to recruit a good SEO professional – especially because there are reports that state that some of the existing SEO professionals are either unskilled or approaching SEO from the wrong perspective. Moreover, a recent Twitter poll revealed that 84% of people believed there was a shortage of talented and skilled SEO professionals.
The SEO industry works on the basic principle of demand and supply, so the shortage of talent increases the demand for skilled and educated professionals. If you are planning to build a career in SEO, then now is the best time to pursue it.
The journey of SEO professionals starts with clearing the interview round, where recruiters will overwhelm you with their questions like what is SEO, what is on-page SEO, what is off-page SEO, SEO trends and techniques, and others. In order to clear the interview round, you should be prepared with the answers to common SEO and Digital Marketing interview questions. Continue reading to know all about top SEO interview questions and answers to aid your job-seeking journey.
Top SEO Interview Questions and Answers
It is better to have an idea about the types of SEO interview questions generally asked during the interview beforehand. You should make sure your answers are clear and succinct during an SEO interview. Here are SEO interview questions and their answers that are commonly asked while recruiting an SEO professional.
Basic SEO Interview Questions and Answers for Freshers
What is SEO?
Search engine optimization or popularly called SEO is a digital marketing tool that optimizes websites and web pages to generate traffic and traction for a product or service. The main aim of SEO is to attract audiences to products or services.
Why is search engine optimization important?
The main aim of every business is to attract audiences to their products, and SEO helps in achieving this goal effectively. SEO is a very powerful digital marketing tool that helps in gaining maximum traffic at less cost, resulting in the highest conversion rate.
On-page and off-page are two types of widely used SEO. When used, deployed together draws maximum traction.
What is a search engine?
“A program that searches for and identifies items in a database that correspond to keywords or characters specified by the user,” that’s how the Merriam-webster dictionary defines a search engine. Google, Bing, Yahoo are some of the popular search engines.
Google, Bing, and Yahoo play an important role in SEO because the ads run on the interface of a search engine are used to promote a product or service.
What are the most important factors affecting Google’s ranking of a product or service?
This makes for one of the basic yet important SEO interview questions. Many factors affect the Google ranking of a product or service, but here are some key factors:
- Quality content
- Quality and relevant backlinks
- Page/website speed
- User experience
- Content freshness and peculiarity
How are organic results and paid results differ from each other?
Organic results and paid results are two types of results of search engine results page (SERP). It is the page where the result of the user’s searches appear. SERP includes organic results and paid results. The search engine displays organic results based on the content’s relevancy, ranking, and quality. They are unpaid results and appear at the top of the page only because of their ranking and reach.
Meanwhile, advertisers pay for paid results to get their ads displayed above organic results on SERPs. Paid results don’t need optimization to rank high on the search engine.
Advance SEO Interview Questions and Answers for Experts
What is AMP?
Accelerate mobile pages, commonly addressed as AMP, is a coding system that helps in increasing the speed and readability of web pages on mobile or similar devices. Whenever an advertiser promotes their product or service on a search engine, they use the AMP code to make the content compatible with small devices. It helps elevate user experience and increase the google rank of an ad.
What is an SEO audit?
Google updates its policy and processes from time to time; therefore, an SEO manager must perform a website audit regularly to check the health of the web page. An SEO manager evaluates the on-page and off-page SEO efficiency, meta tags, coding languages, backlinks, and other things. At the end of the audit, an SEO manager documents the audit results and devises strategies to solve issues noticed during the audit.
What is Google’s rich answer box?
The rich answer box is a new feature that Google has recently introduced. So, what is a rich answer box? When a user searches a query on the search engine, Google scans through all the pages and finds the answer to his query and displays a snippet of the answer on the top. This feature helps in increasing the footfall on a website.
How can you improve the landing page quality?
This is one of the top SEO interview questions. In digital marketing, a landing page is a single web page created for marketing. Often businesses create separate landing pages for each product. Here are some ways by which one can improve the quality of a landing page:
- User-friendly content
- Visual imagery
- Clear call to action
- Original and quality content
- Designed and maintained following google guideline
What is competitive analysis?
Competitive analysis is the process of identifying your online competitors. An SEO professional analyzes the competitors’ websites, gauges the best practices followed by them, and tries to implement them on their web page to gain a competitive advantage. It includes on-page analysis, keywords they are using, content quality and pattern, internal linking, backlinks, and others.
Technical SEO Interview Questions and Answers
Irrespective of whether you are a fresher or more experienced professional, do prepare for technical SEO interview questions and answers:
What are the contributing factors to the SEO ranking of a product or service?
SEO ranking refers to your web page’s position in the search engine results pages. It is imperative that brands have their content ranked on the first page of the search engine for better traction. Here are some of the SEO ranking factors:
- Mobile friendliness
- User engagement
- Page load speed
- Use of proper keywords
- Optimized content
Why is the google search console used?
Google search console is a web service offered by the search engine. Technical SEO managers use it to extract coverage reports, page experience reports, crawl stats reports, and security reports. It is also used to check indexing status and optimize a website’s visibility.
Why is a site that has been online for a year getting zero traffic?
In this question, the recruiter wants to gauge your technical know-how. There could be many reasons for a web page not getting traffic. For instance, no original content and poor backlinking could be the reason behind the website’s failure. So, a technical SEO professional must have the answer to this question handy because it is one of the most-asked questions in SEO interviews.
What is a meta description, and what is its use in SEO?
A meta description is an HTML tag that is used as a short description of the main content. The tag contains all the primary targeted keywords and contains only 160 characters. Meta tags are important because it gives a peek into what to expect in the article.
Why is HTTPS used on websites?
Hypertext transfer protocol secure (HTTPS) is a new extension to HTTP but is considered safer than the latter.
Career Prospects in SEO
With more and more brands shifting their focus to digital marketing, the demand for skilled SEO managers has risen more than ever. So, the career prospects for SEO professionals look bright in the foreseeable future. If you want to become an expert in digital marketing, then explore Emeritus India’s different digital marketing certification courses. We have partnered with reputed universities to offer various types of digital marketing certification courses, amongst which, you can choose any one as per your area of interest, provided you meet the basic eligibility criteria.