A Quick Guide To a Career in Digital Marketing


Until now, the digital marketing industry has reported exponential growth and is still growing rapidly. According to a survey, the digital marketing industry had a 2.6 % revenue gain in 2021 and is expected to increase in the forthcoming months substantially. Therefore, once you enter the industry, you can expect a fulfilling career in digital marketing.

In this article, we will put across everything about a career in digital marketing – from the qualifications required to the job opportunities available. Read below as we explore what is digital marketing and the career prospects in digital marketing.

What is Digital Marketing?

Any marketing or promotional strategy that uses electronic devices like mobile, tablets, computers, and laptops to convey a message is summarized as digital marketing. The term was first used in the 1900s, and the first clickable digital ad was concocted in 1993. Since its inception, digital marketing has piqued the interests of users with peculiar characteristics that defy the common notion of time, space, and content.
Interestingly, digital marketing today is believed to claim 40% of the market share. Here are some digital marketing strategies that are popularly used in businesses today:

  • Search engine optimization (SEO)
  • Search engine marketing (SMM)
  • Pay-per-click (PPC)
  • Social media marketing (SMM)
  • Email marketing
  • Affiliate marketing
  • Content marketing

You must have come across at least one of these digital marketing strategies once in your lifetime. So, further, in this article, let’s take a look at how you can have a successful career in digital marketing.

A career in Digital Marketing: Quick Guide

It is believed that 4.2 billion people are actively using social media every day to make their life better. With the advent of social media, the need for skilled and experienced digital marketing professionals is more than ever. Here are five skills you need for a flourishing career in digital marketing:

  • Penchant for words and creative content
  • Love for numerical, graphs, and pie-chart
  • Good with interpersonal communication
  • High on uniqueness quotient
  • Good at managing time and completing the campaign within stipulated timelines

In the succeeding sections, we will be discussing in detail digital marketing scope, career opportunities and growth in digital marketing, and more.

What is the Scope of Digital Marketing in 2022?

In 2022, the scope of digital marketing will go beyond paid search, email and content marketing campaigns, and podcasts. It will extend to data analysis, social media, and video marketing, which are believed to be the most effective form of digital marketing. The different fields that will define the scope of digital marketing in 2022 are:

Data Analytics

Data analytics is a booming industry that has proliferated to different business functions across departments. Digital marketing will also implement data analytics in its process to track the performance of a campaign.

Social media influencers

As social media is used by billions daily, including social media influencers in digital marketing strategies will reap benefits in the long run. Therefore, this year, digital marketing campaigns will concentrate on including social media influencer marketing in their promotion and advertising plan.

Video Marketing

It is known that video marketing is the most effective digital marketing tool, which is why, this year, digital marketers will be exploiting the marketing tool to best attract more traffic.

Artificial intelligence

Artificial intelligence and machine learning are largely used in several digital marketing campaigns. It is believed that 72% of digital marketing spending will be used in AI and machine learning in 2021. This will be repeated in 2022 too.

Augmented and virtual reality

Many FMCG (fast-moving consumer goods) brands use augmented and virtual reality. For example, Starbucks, Nivea, etc., are brands that use AR and VR to increase brand awareness and satisfy customer demand.
Now that you know the basics of digital marketing, let’s delve deeper into what it takes to build a career in digital marketing.


Digital Marketing Qualifications and Skills

Digital marketing is a broad field; therefore, the qualification required for becoming a digital marketer varies from role to role. Ideally, an aspiring digital marketer should have a bachelor’s or master’s degree in marketing, analytics, or a similar field. You can even enroll yourself for different digital marketing certification courses to increase your chances of getting a good job opportunity.
Besides the educational qualifications, aspiring digital marketing professionals need to possess skills that help increase efficiency and productivity. Such skills can be easily honed by undertaking a comprehensive digital marketing certification course. Here are some must-have skills for digital marketing professionals:

  • Analytical skills
  • Communication skills
  • SEO and SEM skills
  • Social media skills
  • Basic design skills
  • Leadership skills
  • Adaptability

Career Opportunities in Digital Marketing

There are numerous career opportunities in digital marketing. From SEO manager to account manager, we have created a list of career options for aspiring digital marketers you can choose from.

  • Digital marketing manager
  • Search engine optimizer
  • Social media marketer
  • Content marketer
  • Email marketer
  • SEM
  • Video producers for social media platforms
  • Paid media specialist
  • Data analyst
  • Web developer
  • Digital graphic designer
  • Digital content writer
  • Digital copywriter

Digital Marketing Career Growth

It is believed that the digital marketing industry in India generated a revenue of 47 billion in 2015, which went up to 199 billion in 2020. The forecast reports suggest that the revenue figures will touch 539 billion in the forthcoming years. With the advancement in social media and the introduction of new digital marketing and promotion mediums like AR and machine learning, digital marketing proves to be a good career option. Pursuing a digital marketing course from a reputed institute is one of the surefire ways of increasing your chances of getting a digital marketing job in this competitive market.

Digital Marketing Courses

Digital marketing certification courses can give you an edge over other candidates. These courses provide a deep insight into the working of a digital marketing agency and equip you with the skills that will increase your efficiency and productivity at work. Enrol yourself for a digital marketing course with Emeritus India today. We offer world-class certification courses for working professionals as well as other individuals to help them scale their careers to unexpected levels.

Stay up to date! Get the latest content delivered to your inbox.

Sign up for the Emeritus Newsletter for our latest blogs, free bite-sized videos, course updates & more.

Courses on Digital Marketing Category