A Quick Guide To a Career in Digital Marketing

Digital marketing has become a lucrative career alternative with a six-figure salary and career growth. According to a recent survey, India has the fastest-growing internet advertising market globally, with a CAGR of 18.8% between 2020-2025.

A 2022 report reveals that over five billion people are using the internet worldwide. Out of which, 4.7 billion people actively use social media daily.

With the rise of internet users, more skilled and experienced digital marketing professionals are needed to help brands connect with users.

Here’s a quick guide to developing a successful career in digital marketing.

What is the scope of Digital Marketing in 2023?

Technology has become a vital part of the commercial sector. It has disrupted all business industries by providing them with tools and techniques to automate traditional business processes and enhance their interaction with the audience.

According to a recent report, by 2025, the number of active Indian internet users will grow to almost 900 million in India, indicating that more and more people are shifting online, increasing the scope of digital marketing.

In 2023, the scope of digital marketing will go beyond paid search, email and content marketing campaigns, and podcasts. Instead, it will extend to data analysis, social media, and video marketing, which are believed to be the most effective form of digital marketing.

Here are the emerging digital marketing trends of 2023:

Data Analytics

Data analytics is the science of analysing raw data to draw deep insights. Companies are using data analytics to make complex business decisions, tap into undiscovered markets, and efficient allocation and utilisation of resources. According to the report, the data analytics industry has recorded substantial year-on-year growth in 2021 and continues to grow exponentially.

Social media influencers

The number of social media users in India is increasing exponentially. As social media is used by billions daily, including social media influencers in digital marketing strategies is expected to reap benefits in the longer run. Therefore, digital marketing campaigns are expected to include social media influencer marketing.

Video Marketing

It is known that video marketing is the most effective digital marketing tool, which is why digital marketers are expected to use this marketing tool to attract more traffic.

Artificial Intelligence and Machine Learning

Artificial intelligence and machine learning are primarily used in several digital marketing campaigns. It is believed that most of digital marketing spending will be used in AI and machine learning in 2022. This will be repeated in 2023 too.

Augmented and virtual reality

Many FMCG (fast-moving consumer goods) brands are using augmented and virtual reality to increase brand awareness and satisfy customer demand.

Career Opportunities in Digital Marketing

There are numerous career opportunities in digital marketing. From SEO manager to account manager, we have created a list of career options for aspiring digital marketers you can choose from.

  • Digital marketing manager
  • Search engine optimisation Manager or SEO Manager
  • Social media marketer
  • SEM Manager
  • Video producers for social media platforms
  • Paid media specialist
  • Data analyst
  • Web developer
  • Digital graphic designer
  • Digital content writer

Digital Marketing Career Growth

Digital marketing is one of the most important aspects of any business today. It helps companies to connect with the target audience and effectively promote their product or services.

India’s digital marketing industry is expected to reach seven trillion rupees in 2023. With more and more companies adopting digital marketing tools, the need for skilled and talented digital marketing professionals is also increasing.

Pursuing a digital marketing course from a reputed institute is the first step towards building a successful career. Additionally, you can also take up digital marketing certification courses from renowned online education platforms to enhance your career prospects.

These courses provide a deep insight into digital customer behaviour and ways to reach the target audience and enhance engagement.

Emeritus India offers many digital marketing certificate courses in partnership with prestigious institutes like IIM, IIT, and ISB. Our programmes are designed for fresh graduates and experienced professionals.

Joining our advanced courses will give you a 360-degree understanding of digital marketing to help boost your career.


  1. What is Digital Marketing?

Digital marketing, also known as online marketing, refers to all promotional efforts done by an organisation on the internet. Businesses leverage electronic devices like mobile, tablets, computers, and laptops to promote products or services and interact with the audience.

  1. What are some essential characteristics of digital marketing?
  • Businesses can focus their marketing efforts on prospective customers who are more likely to purchase their products or services
  • Digital marketing efforts can be measured
  • Companies can engage with their target audience at every stage of the digital marketing process.
  1. What are some digital marketing strategies that are used in businesses?
  • Search engine optimisation (SEO)
  • Search engine marketing (SMM)
  • Pay-per-click (PPC)
  • Social media marketing (SMM)
  • Email marketing
  • Affiliate marketing
  • Content marketing
  1. Who can become a digital marketer?

Here are some personality traits and characteristics that an aspiring digital marketing professional must possess:

  • Creative and innovative
  • Patient
  • Action and goal-oriented
  • Loves to solve problems
  • Well-versed in analytics and different online channels
  • Thrives in the fast-paced and agile work environment
  1. What is the qualification for becoming a digital marketer?

You must acquire a bachelor’s degree in digital marketing or a related field from a recognised university. Additionally, you can also take up a master’s degree or a certificate course to enhance your career prospects. Emeritus India offers many digital marketing courses in partnership with renowned institutes like IIM, IIT, and ISB.

  1. What is the average salary of a Digital Marketing professional?

A digital marketing professional’s average salary in India depends on work experience, qualification, company, location, etc. A digital marketer earns around INR 2,40,000 to INR 2,50,000 in India. (Source)

  1. Why is digital marketing an ideal career for me?

Here are some reasons why digital marketing is an ideal career alternative for you:

  • It is a lucrative career option. An entry-level digital marketing professional earns around INR 2,50,000 to INR 2,60,000 on average in India. (Source)
  • The wide use of social media channels and the internet across various departments have accelerated career opportunities for digital marketing graduates.
  • Digital marketing offers accelerated career growth.

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