Unlock the Future of Work: Building an AI Strategy for Growth
As generative AI sweeps across industries, business leaders face an unexpected roadblock: a critical confidence gap. According to fresh research from Harvard Business Publishing and Degreed, even as 48% of professionals anticipate that gen AI will transform their job roles, a staggering 78% admit they lack confidence in using these tools effectively. The study, which surveyed 2,700 employees across major companies and continents, reveals a double-edged reality. On the one hand, this confidence gap threatens productivity and limits the potential of AI. On the other hand, it creates an immense opportunity: employees who regularly use generative AI are 12 times more likely to feel “very confident” in delivering business results. Furthermore, they are 77 times more likely to achieve measurable value from AI (1). In this context, what organizations truly need is a clear, actionable AI strategy for business to bridge the confidence gap and unlock real value.
This is precisely where the Kellogg Executive Education AI Strategies and Applications for Leaders program can be a real differentiator. Every senior leader today is confronted by the AI wave. All too often, however, “AI strategy” becomes a vague goal, and true business value remains elusive. To achieve real transformation, companies need to adopt a structured AI strategy for business. This is integral to the Kellogg Executive Education program.
How a True AI Strategy Changes the Game
Although global headlines are filled with AI breakthroughs, most business leaders quietly admit that their organizations haven’t truly “cracked” AI. Many firms run isolated experiments with chatbots, analytics, or process automation, hoping for an overnight impact. However, without a comprehensive AI strategy, these efforts rarely scale. Results remain scattered, and ROI is difficult to measure.
This is where the Kellogg Executive Education AI Strategies and Applications for Leaders program stands out. Rather than teaching only technical concepts, it equips executives and function heads with the frameworks, mindsets, and practical tools needed to develop and implement a cohesive AI strategy for business. Instead of getting lost in jargon, you learn to embed AI into the DNA of your operations, customer experience, and support functions, delivering outcomes that matter.
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Leveraging AI for Tangible Business Impact
The first step in building an effective AI strategy is understanding that AI is not solely about technology. It is about aligning AI initiatives with business goals, leveraging data-driven insights, and transforming culture from the top down. Kellogg Executive Education’s program, led by Professor Mohanbir Sawhney and an elite roster of AI practitioners, is specifically designed to address this need.
With a focus on real-world execution, the program provides you with frameworks such as the AI Canvas 2.0, AI Radar 2.0, the AI Capability Maturity Model (AI CMM), and the AI P&L methodology. Each tool enables leaders to:
- Assess their organization’s readiness for AI
- Prioritize use cases with the greatest potential impact
- Build a business case for AI that goes beyond theoretical value
- Measure and communicate ROI in concrete terms
Moreover, the course draws from detailed Indian and global case studies. As a result, you learn exactly how companies such as Netflix, Amtrak, GE Healthcare, and even Indian banks are deploying AI strategy for business at scale.
What Makes the Kellogg Executive Education’s Approach to AI Strategy Unique?
a. Proprietary Frameworks That Bridge Theory and Practice
Kellogg Executive Education’s AI Canvas 2.0, AI Radar 2.0, and AI Capability Maturity Model are not just mere tools. These proprietary frameworks enable leaders to:
- Map out an AI strategy that identifies value across the entire enterprise value chain
- Surface the most promising use cases and avoid getting distracted by the latest tool
- Evaluate organizational maturity and craft a phased roadmap for AI adoption
- Embed responsible and ethical AI governance from day one
Each framework is woven into the curriculum using real-world examples. For instance, how Coca-Cola harnesses generative AI in creative design or how Amtrak utilizes NLP-powered virtual assistants to enhance customer satisfaction.
b. Gen AI and Responsible AI: Leading the Conversation
Today’s business landscape demands more than predictive analytics. As generative AI reshapes industries, Kellogg Executive Education’s program dives deep into practical applications, from content co-creation in media to AI-driven product design in retail and diagnostics in healthcare. At the same time, you also tackle critical issues of AI ethics, governance, and workforce impact. This further ensures that AI strategy for business is future-proof and responsible.
c. Industry-Ready, Globally Recognized Faculty
Professor Mohanbir Sawhney, the program’s lead faculty, brings a rare blend of academic rigor and industry experience. As a board member, bestselling author, and renowned advisor, his insights bridge the gap between theory and the messy realities of business transformation. You’ll also learn from accomplished practitioners and transformation experts, such as Nagaraja Gundappa, who has led global projects for Fortune 500 clients.
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Program Modules: Your Step-by-Step Journey to AI Strategy Mastery
The Kellogg Executive Education AI Strategies and Applications for Leaders program is designed as an immersive, sequential journey, guiding you from AI foundations to advanced business transformation and ethical considerations. Each module builds your expertise and confidence, making sure your AI strategy for business is both practical and future-ready.
Module 1: Foundations of AI – From Prediction to Creation to Autonomy
Begin by exploring how artificial intelligence has evolved from simple predictive models to creative, autonomous systems. You’ll gain a clear understanding of AI’s technical basics and, more importantly, how each capability maps to real business problems.
Module 2: AI and Customer Experience Management
Next, discover how AI is transforming customer journeys. You learn to utilize frameworks for mapping customer touchpoints and designing personalized, data-driven engagement strategies that leverage AI and gen AI.
Module 3: AI and Operations Management
Delve into the operational side of AI. This module covers how automation, analytics, and robotics can optimize production, streamline logistics, and improve efficiency across your value chain, thus helping you craft an AI strategy that delivers measurable ROI.
Module 4: AI and Business Support Functions
Explore AI’s impact on support areas such as HR, finance, and IT. Learn to identify high-value automation opportunities, build business cases for AI adoption in administrative functions, and align support teams to your broader AI strategy for business.
Module 5: AI Applications in Selected Industries
See how AI plays out in your sector. This module provides in-depth examinations of industry-specific case studies, revealing proven applications and actionable insights from diverse sectors such as banking, healthcare, manufacturing, retail, and more.
Module 6: Generative AI and Creative Industries
Unpack the creative revolution. Here, you examine how gen AI is reshaping media, advertising, entertainment, and design, enabling new business models and novel customer experiences.
Module 7: AI and Business Transformation
Connect the dots between technology and business leadership. You develop a holistic transformation roadmap, leveraging frameworks to embed AI responsibly and systematically across your organization.
Module 8: AI and Society
Conclude your journey by examining the broader impact of AI. Discuss the ethical challenges, regulatory requirements, and workforce implications of AI adoption, ensuring your AI strategy for business is sustainable, compliant, and people-centric.
These eight modules ensure you’re not just learning AI in theory; you’re building the skills and confidence to lead and sustain true AI-driven transformation in your organization.
Who Should Enroll?
This program is custom-built for:
- C-suite executives and strategic decision-makers eager to drive high-impact AI initiatives
- Senior sales and marketing managers looking to integrate AI into the customer journey and campaign delivery
- Consultants guiding clients through digital transformation
- IT and technology professionals seeking a big-picture perspective to align AI with business value
Whether you lead a large enterprise or a startup, Kellogg Executive Education’s focus on strategic, cross-functional AI leadership ensures you leave ready to compete and win in a market where AI is the ultimate differentiator.
The Program Experience: Flexibility Meets Excellence
Kellogg Executive Education, in collaboration with Emeritus, is renowned for its rigorous yet accessible format:
- 12 weeks, 100% online: Flexible, asynchronous content with live and recorded faculty sessions
- 4–6 hours/week: Manageable for busy executives, with modules released weekly
- Global classroom: Peer discussions, group assignments, and collaboration tools ensure you learn as much from your cohort as from your professors
- No prerequisites required: The program is accessible to senior leaders from all industries, regardless of technical background
Upon completion, participants receive a verified digital certificate from Kellogg Executive Education, enhancing their professional brand and credibility.
ALSO READ: Understanding Why AI is Considered Important for Business Leaders
Take the Next Step and Move Beyond AI Hype
If you’re ready to go beyond buzzwords and make AI a core part of your business’s growth story, don’t wait. Apply now to the Kellogg Executive Education AI Strategies and Applications for Leaders program and gain access to a world-class faculty, a global community, and a learning experience designed for results.
Still have questions? Connect with a program advisor from Emeritus and discover how this investment in yourself will deliver long-term ROI for your business and career.
Seize the AI advantage today. Develop your AI strategy for business with Kellogg Executive Education and Emeritus, because real leaders don’t follow trends, they set them.
Write to us at content@emeritus.org
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