Here’s an Ultimate Guide to Social Media Marketing in 2022

An Ultimate Guide to Social Media Marketing for Newcomers

While marketing to a diverse audience might be challenging, many marketing techniques proliferate effectively into distinct audience groups quickly. Social media marketing (SMM) is one such digital marketing technique that quickly and effectively reaches billions of users. The shifting focus of brands to digital marketing techniques has made social media marketing popular.

To get ahead of the competition, specialize in social media marketing – learn important skills, different techniques to promote a product or service on social media, gain primary knowledge about the social media marketing process, and more. To pursue social media marketing, preliminary knowledge about the marketing concept is necessary. This article is an ultimate guide to social media marketing for newcomers eager to start a career in digital marketing.

The boom in technology has given birth to many new communication mediums, and social media is one of them. In the last few decades, the wide use of social media has made it a lucrative and effective promotional channel for brands to reach their potential customers.
Social media marketing is summarized as the process of using social media applications like Facebook, Twitter, and Instagram, among others, to promote a product or service. Continue reading to understand the meaning and definition of social media marketing.

What is Social Media Marketing?

Experts define social media marketing as using social media platforms to connect and interact with audiences to build a company’s brand. Increasing sales, generating leads, and driving traffic to a brand’s website are the main reasons for using social media marketing to promote products or services.

At the first glance, social media marketing and digital marketing definition might seem similar to newcomers, but they are not. Social media marketing is a subset of digital marketing widely used in businesses. It is believed to be one of the most popular digital marketing tools.

With billions using social media to seek solutions to everything under the sun, the importance of the online platform is substantially increasing. In the next section of the article, we will take you through the importance of social media marketing for brands.

What is the Importance of Social Media Marketing?

Here are some points that highlight the importance of social media marketing.

  • Cost-effective: Social media marketing reaches a large audience section at less cost.
  • Understand competition: SMM has various methods and techniques that help brands learn about their competition.
  • Gauge buying pattern of target customer: Social media has an advanced algorithm that helps brands gauge the buying pattern of their target audience.
  • Develop relationships with the subject: Social media is an open platform that helps brands connect with their customers. It helps brands build a special bond with the customers.
  • Brand awareness: Through social media, brands build their social media presence, which will make them accessible to the customers.

If making a career in digital marketing is what you seek, then learning the core fundamentals of social media marketing is imperative. To make you akin to SMM, we will be discussing social media marketing tools and techniques in the article ahead.

What Are Social Media Marketing Tools?

Social media marketing tools are applications that automate the SMM process. They perform functions like:

  • Tracking and monitoring lead generation
  • Scheduling Ad content and social media posts
  • Automating tasks
  • Curating content

Due to its benefits, many companies use distinct social media marketing tools for running marketing campaigns without peril. Below are some of the most popular social media marketing tools widely used across different industries.

  1. Google Analytics: It is used for real-time tracking of leads
  2. Buffer: It is used for social media scheduling
  3. HubSpot: It is used to generate quality leads
  4. Hootsuite: It manages and operates different social media applications in one hood
  5. SocialBee: This application is used for planning social media content
  6. Sprout social: This application provides a social media management solution
  7. Tailwind: It is an analytics and marketing tool

Lastly, we will take you through different social media marketing channels in detail.

All About Different Social Media Marketing Platforms

Facebook, Instagram, and Twitter are some of the popular social media marketing platforms that we will discuss in detail below.

1. YouTube

YouTube is a video sharing application that has billions of subscribers. It is believed to be the second most popular social media marketing application after Google. Here are some of the advantages of including YouTube in your digital marketing plan:

  • Quicky and easy connectivity with the audience
  • High audience engagement and interaction
  • Easy to track growth and leads
  • Reach the target audience effectively

2. Facebook

Facebook is a social media platform that has stood the test of time, reigning for decades. It is an effective social media marketing channel that helps brands increase into diverse audiences. Brands mainly use Facebook to increase their social media presence. In addition, Facebook’s easy-to-use algorithms make it a popular choice of brands.

4. Instagram

Instagram is a subsidiary of Facebook. It is a photo-sharing application that is widely popular among millennials and Gen Z. It is believed to have billions of active users, making it a great platform for promoting brands and services catering to a niche. Instagram has benefits that make it the first choice of many brands; some of them are:

  • Simple and easy to understand the ecosystem
  • Easy to proliferate and reach the target audience with less cost
  • Suited for startup and other service offering brands
  • Different types of content can find an audience on Instagram

5. Twitter

Twitter is a microblogging application that helps brands push their business purpose to a targeted audience. Since most thought-provoking millennials are active on social media platforms, it is easy to enthral them with a brand’s purpose. However, video marketing also works the best on Twitter. It is believed that video marketing generates great traffic when advertised on Twitter.

6. LinkedIn

LinkedIn is a platform that helps people connect with brand leaders. It can be used to track the activities of the competitors and connect with like-minded brands. Marketing on LinkedIn is the news for many and understanding how it works can be a tough task for newcomers.

To understand social media marketing channels like LinkedIn and Facebook, newcomers can take up comprehensive digital marketing certificate courses. Emeritus India offers many digital marketing certification courses that help newcomers learn different social media skills and knowledge about new tools and techniques.

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