How to Become a Digital Marketing Executive: Everything You Need to Know

How to Become a Digital Marketing Executive: Everything You Need to Know | Digital Marketing | Emeritus

The world of digital marketing is full of opportunities. It is an exciting industry that allows people from different backgrounds to build a career in Social Media, Email Marketing, Search Engine Optimization (SEO), Content Creation, Analytics, and Pay-Per-Click (PPC). In India, the digital marketing industry is projected to reach ₹539 billion by 2024, leading to a 30% increase in average digital marketing salaries. This growth highlights the attractiveness of pursuing a career in digital marketing. Let’s have a look at how to get started as a digital marketing executive so you can forge a successful and fulfilling career in digital marketing.

In this blog, you’ll learn:



  1. What are the key skills required to become a digital marketing executive in India?
  2. Are there any specific qualifications or certifications needed to excel in this field?
  3. What are the job responsibilities of a digital marketing executive in India?
  4. How is the digital marketing industry in India growing and evolving?
  5. What career prospects and opportunities exist for digital marketing executives in India?

What are the Key Skills Required to Become a Digital Marketing Executive in India?

Digital Marketing Expert1. Data Analysis

Data analysis uses modern software and methods to gather and process data from online customer interactions within a specific market. These interactions can include things like what people view online, their online purchases, what they search for, and other relevant activities. To make better decisions digital marketing executives need to understand how to leverage organizational data for better business decisions.

2. Content Creation

Content creation is at the heart of digital marketing. It brings the right people to the right place at the right time. Therefore, digital marketing executives need to have a basic understanding of online content creation and also know how to connect with their audience. Ultimately, to create content that resonates with the target audience.

3. Search Engine Optimization

Google’s ever-changing algorithms for ranking websites have made it really important to use the right words when creating online content. This is where SEO comes in. It’s a must-know skill for all digital marketers, no matter their job. It helps individuals handle the technical side of SEO. Thus, learning SEO helps get one’s content to the right people.

4. Social Media

These days, social media is really important for connecting companies with their audience. It is a great platform for businesses to share the right messages with the right people. Moreover, companies can connect with their audience and get firsthand information about their needs and preferences.

ALSO READ: What is Digital Marketing? A Beginner’s Guide to the World of Digital Marketing

Are There Any Specific Qualifications or Certifications Needed to Excel in This Field?

Degrees in marketing or business are usually a good choice. It helps one acquire critical digital marketing skills and in-depth knowledge about the internal workings of the industry. Meanwhile, individuals who want to scale their careers to new heights can take up digital marketing certifications.

ALSO WATCH: Digital Marketing: Applications and Analytics | Digital Marketing Course by IIM Lucknow | Emeritus

What are the Job Responsibilities of a Digital Marketing Executive in India?

Here are some of the job responsibilities of a digital marketing executive in India.

  • Formulate strategies to establish lasting digital connections with consumers
  • Plan and oversee the company’s continuous presence across social media platforms like Twitter, Instagram, and Facebook
  • Launch online advertising campaigns through platforms like Google AdWords and Facebook to boost brand visibility
  • Participate in SEO endeavors, including keyword and image optimization
  • Design and arrange the distribution of online newsletters and promotional emails through diverse channels
  • Evaluate the performance of digital marketing initiatives using web analytics tools like Google Analytics, Mixpanel, and WebTrends
  • Stay informed about online marketing trends and make sure that the strategies employed are relevant

ALSO READ: How to Choose the Best Digital Marketing Course for Working Professionals

How is the Digital Marketing Industry in India Growing and Evolving?

The digital marketing industry in India is experiencing rapid growth and evolution. With increasing internet penetration and smartphone usage, businesses are shifting towards online platforms to reach a wider audience. Moreover, digital marketing strategies like social media, content marketing, and influencer collaborations are becoming mainstream.   Furthermore, data analytics and AI-driven strategies are also becoming integral to targeted marketing. According to an Economic Times report, digital marketing will have a future value of US$160 billion by 2025. As digital marketing flourishes, the demand for skilled digital marketers will keep on surging, fostering innovation and competitiveness in the industry.

What Career Prospects and Opportunities Exist for Digital Marketing Executives in India?

Here are some exciting digital marketing career paths that marketing executives in India can take up.

1. Digital Marketing Manager

Average Annual Salary: ₹ 6,00,000 to ₹ 6,60,000  

A digital marketing manager is responsible for planning, executing, and overseeing online marketing strategies to promote products, services, or brands. Their goal is to increase online visibility, engage with the target audience, drive traffic, and ultimately achieve business objectives in the digital space.

2. Search Engine Optimizer (SEO)

Average Annual Salary: ₹ 2,00,000 to ₹ 3,00,000

An SEO expert focuses on improving a website’s visibility and ranking on search engines like Google. Their main goal is to enhance the website’s chances of appearing higher in search engine results for relevant keywords, leading to increased organic traffic and better online visibility for the website.

3. Social Media Marketer

Average Annual Salary: ₹ 4,00,000 to ₹ 5,00,000

A social media marketer is responsible for creating, implementing, and managing marketing strategies across various social media platforms. They aim to promote products, services, or brands, engage with the target audience, and build a strong online presence.

4. Search Engine Marketing (SEM) Specialists

Average Annual Salary: ₹ 5,60,000 to ₹ 6,00,000

An SEM specialist, also known as a Pay Per Click (PPC) specialist,  focuses on managing paid advertising campaigns on search engines. Their main goal is to create and optimize advertisements that appear in search engine results or on other websites using a pay-per-click model, where advertisers pay only when their ads are clicked.

Digital Marketing5. Content Marketer

Average Annual Salary: ₹ 5,00,000 to ₹ 5,50,000

A content marketer creates, curates, and manages various types of content to attract, engage, and inform a target audience. Their primary focus is on producing valuable and relevant content that aligns with the interests and needs of the audience. They work across different mediums such as blog posts, articles, videos, infographics, podcasts, and social media updates.

Become a Better Digital Marketer with Emeritus

Emeritus offers digital marketing courses that provide learners with an in-depth understanding of digital marketing. These courses offered by the best universities provide learners with the latest digital marketing frameworks and strategies to take their careers to the next level.

About the Author

Content Writer, Emeritus Blog
Sritoma's tryst with education started during her early years as a teacher. Drawing from her teaching experience, Sritoma understands how students learn and educators teach, which helps her create content for edtech. With an extensive experience in content creation over 6+ years, she has an innate ability to research and convert complex information into reader-friendly content. Sritoma is a creative soul, and during her free hours, she loves turning blank canvases into captivating works of art.
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