20+ Best Digital Marketing Roles to Have a Successful Career Growth

Digital marketing is one of the top-growing industries globally. IMARC Group’s most recent report reveals that the size of the Indian advertising market reached INR 743.0 Billion in 2022. The market is projected to expand significantly and is expected to reach INR 1,412.5 Billion by 2028, with a Compound Annual Growth Rate (CAGR) of 11.2% from 2023 to 2028. Based on these statistics, calling digital marketing a lucrative career would not be an overstatement. However, determining where to begin can be challenging due to the vastness of the digital marketing landscape and its multitude of roles. Here are details of different digital marketing role options to help make an informed choice.

How Do Digital Marketing Role Options Differ Between Industries?

Digital marketing roles maintain a consistent foundation across industries, but their execution, strategies, approaches, and platforms can vary significantly.

Here are some ways digital marketing role options work differently across industries:

Target Audience

Different industries cater to distinct target audiences with varying demographics, interests, and behaviors. For example, a B2B social media manager will engage professionals on LinkedIn, showcase your product’s benefits, generate leads, and establish your brand as an industry thought leader. If you were in the fashion industry, you would work closely with models and influencers, create content extensively for Instagram, and run campaigns that pique the curiosity of youngsters, since you cater mostly to them.

Platforms and Channels

A digital marketing manager in the healthcare industry would focus on the website, social media, email marketing, and SEO to provide educational content and engage patients. In contrast, a marketer in the fashion industry would prioritize social media, influencer marketing, e-commerce, social media advertising, and fashion blogging to showcase products and build brand awareness.

Marketing Objectives

The lead generation objectives for a marketing manager are similar for a nutrition brand and an entertainment house. Even though both have the same goals, their marketing approach differs. The nutrition marketing manager promotes healthy products and wellness services, while the entertainment manager creates excitement and hopes to attract an audience.

Regulatory and Legal Considerations

Certain industries like healthcare or finance have stringent regulations and compliance requirements. Digital marketers in these industries must be well-versed in industry-specific regulations to ensure marketing efforts remain compliant.

Branding and Creative Style

Industries often have distinct brand identities and creative styles that resonate with their target audience. A designer in the entertainment industry may have a more edgy and creative style, while a corporate law firm may adopt a professional and conservative approach.

ALSO READ: Digital Marketing – Explore its Types and Career Prospects

Which are the Best Digital Marketing Role Options to Build a Long-term Career?

To build a long-term career in digital marketing, numerous roles offer great prospects for growth and advancement. Some of the best digital marketing role options include:

1. Digital Marketing Manager

As strategic leaders overseeing all marketing efforts, digital marketing managers can develop a comprehensive skill set, gain valuable experience, and contribute to the success of digital marketing campaigns over time, increasing their opportunities for growth and advancement.

According to Payscale, experienced digital marketing managers in India earn an average annual salary of around INR 9 lakhs.

2. SEO Manager

The main role of an SEO professional is to optimize websites to improve organic search rankings through keyword research, content optimization, and implementing SEO strategies. SEO job roles start from executives to managers. While the lower positions focus on execution, higher positions focus on planning and strategizing. SEO professionals at all levels need to have analytical skills and technical knowledge. Moreover, they need to stay up-to-date with search engine algorithms. Here are the different SEO positions as per their positions and salary structure.

All salary figures are taken from AmbitionBox.

3. Social Media Manager

A social media professional is responsible for managing and growing a brand’s presence on social media platforms. Further, they develop content strategies to engage with the audience and analyze performance metrics. Strong communication skills, creativity, and knowledge of social media trends are essential in this role. Different social media positions with their salary structure in India are given below.

All salary figures are taken from AmbitionBox.

4. Content Marketing Manager

Professionals in the content field are excellent storytellers who understand the target audience well. Moreover, they are key persons who help to align content with the business goals. They focus on creating content strategies and executing them to attract the target audience. The job position of content professionals ranges from content writers to content managers. A content writer focuses on creating content for the target audience. The higher positions in the content team oversee content creation, distribution, and performance analysis.

As per AmbitionBox, the salary of a content marketing manager can go up to ₹22L per annum in India.

5. Paid Media Specialist

A paid media specialist manages and optimizes paid advertising campaigns across different digital channels like search engines (Google Ads), social media platforms (Facebook, LinkedIn, Instagram), and video advertising platforms (YouTube). They focus on budget management, including monitoring spending, tracking ROI, and providing regular reports on campaign performance and budget utilization.

As per AmbitionBox, the annual salary of a paid media specialist in India can go up to ₹15.6L

6. Pay-Per-Click Specialist

The role of a paid media specialist and a PPC specialist overlaps often, but a PPC specialist focuses specifically on managing and optimizing PPC advertising campaigns. PPC advertising is a form of paid media where advertisers pay for each click on their ads. PPC campaigns are commonly run on search engines like Google and Bing and social media platforms.

The salary of a PPC specialist, as per AmbitionBox, can go up to ₹10.3L per annum in India.

7. Email Marketing Specialist

The role of an email marketing specialist is to develop and execute email marketing campaigns to drive leads and conversions. Moreover, it includes creating targeted email content, segmenting audiences, and analyzing campaign metrics. An email marketer should have strong copywriting skills, knowledge of email automation tools, and an understanding of CRM systems.

As per AmbitionBox, the salary of an Email marketer can go up to ₹11L per annum.

8. Analytics Manager

The analytics manager focuses on collecting and analyzing data to measure the effectiveness of digital marketing campaigns. They use data-driven insights to optimize strategies and drive business growth. An analytics professional must have strong analytical skills, proficiency in data analysis tools, and the ability to derive actionable recommendations from data. As per AmbitionBox, the salary of an Analytics Manager in India can go up to ₹40L per annum.

9. Graphic Designer

Graphic designers play a crucial role in visually communicating ideas, concepts, and messages through various mediums. Their responsibilities and roles vary depending on the industry, organization, and specific job requirements. Here are some common roles and the salaries of graphic designers.

Salary figures from AmbitionBox

How to Determine Which Digital Marketing Role is Right for You?

To determine the right digital marketing role for you, follow these steps:

• Assess your strengths, skills, and interests
• Gain a comprehensive understanding of different digital marketing roles
• Match your interests with different aspects of digital marketing. For example, if you have a creative flair, consider content marketing or social media management
• Identify skill gaps and seek opportunities for learning and growth
• Connect with professionals in the field, seek advice, and join industry communities to gain insights into different roles
• Gain hands-on experience through freelance projects and personal campaigns
• Stay updated with industry trends and emerging technologies

ALSO READ: Which is the Best Digital Marketing Course in India?

What are the Prospects of Digital Marketing Jobs in India?

India’s digital marketing job prospects are highly promising. With over 500 million Facebook users in 2022 (as per Statista) and a significant increase in mobile phone users, there is a strong demand for digital marketing professionals.

According to India Today, a KPMG Report states that the digital advertising market in India is expected to witness a significant growth rate of 32% annually, reaching INR 539.5 billion ($7.1 billion) by 2024. This projection highlights the immense potential and opportunities in the Indian digital advertising industry, making it an attractive sector for professionals seeking long-term career prospects in the digital marketing field.

As companies increasingly shift their focus from traditional to digital marketing, entering the digital marketing field is wise for long-term career growth.

How Can Emeritus Accelerate Your Digital Marketing Career?

By enrolling in the digital marketing courses offered by Emeritus, you can gain valuable knowledge, skills, and industry insights that can accelerate your digital marketing career.