Understanding Salary Trends in the Digital Marketing Industry in India

Understanding Salary Trends in the Digital Marketing Industry in India | Digital Marketing | Emeritus

The world today is increasingly enabled by technology across different sectors. Brands that wish to stay relevant in such a landscape have shifted to digital marketing as a way to promote their business and connect with customers. This is why the digital marketing industry is teeming with opportunities right now, wherein, everyone is wanting to leave a lasting digital impact.

There is thus a constant need for specialists in this area who can manage and navigate through the various day-to-day trends in digital marketing and play a part in the success of a brand. Such digital marketing professionals can also get the salary they are looking forward to and ensure that they are at par with the standard digital marketing salary in India. If you are also interested in being a part of this fast-paced and growing industry then it is important for you to know all about the field – the standard salary in the digital marketing industry, and precisely, the digital marketing salary per month in India.

The digital marketing salary in India is currently dependent upon an employee’s skills. Professionals with excellent digital marketing skills command a higher pay package. Although the last two years have not been very fruitful, digital marketing has picked up as a profession that has enabled businesses to catapult in the new normal. Let us now look at some of the digital marketing jobs that are currently in trend and the pay packages being offered for these. The sections ahead will give a breakdown of the digital marketing salary trends according to the role and location.


Digital marketing salary is on the higher side since it is one of the most in-demand jobs today. Among all the skills, SEO is one of the most popular ones. Anyone who is a digital marketing specialist does multiple things including search engine optimization (SEO), pay-per-click (PPC), social media, conversion optimization, digital analytics, content, mobile, and email marketing, etc.

The job of digital marketing professionals is to drive better search results, handle online campaigns, tap into digital channels and ensure that the strategies they make are in alignment with the business. Someone who is a specialist in SEO ensures that a business ranks high in search results. This means that there will be more traffic driven to the website.

It is common to know that search engines’ algorithms keep changing every now and then. And, an SEO specialist works by staying on top of these trends, which is also the reason that an SEO specialist’s salary is higher than any other digital marketing field.

An SEO specialist’s salary in India ranges from Rs. 1.9 Lakhs to Rs. 8.5 Lakhs, with an average annual salary of Rs. 4.1 lakhs. (Source)

The use of social media is growing by leaps and bounds. Businesses are using social media platforms to strengthen their presence and attract more customers. They are also able to engage directly with their target audience, expand their network, and ensure that information about their products and services reaches customers. This is where social media managers come in to help a business in increasing its followers and expanding reach. This is one of the main reasons why a social media manager’s salary is significantly high. Even social media executives earn a handsome amount of money. Since a social media manager’s salary is high and it is a highly respectable position, they have an opportunity to eventually rise up to the position of a communications manager with their work.

A social media marketing manager’s salary in India ranges between Rs 1 Lakh to Rs. 15.6 Lakhs, with an average annual salary of Rs. 4.8 Lakhs. (Source)

A digital marketing strategy cannot be complete without content. Content is important for every level of marketing. This is because the content is consumed by a brand’s audience, and it is one of the main criteria around which brands compete. This is where content strategists come into the picture. They not only create content that is compelling but also manage a team. As professionals, they are valuable assets for any digital marketing team. A content strategist’s salary is one of the most important components of a digital marketing professional’s salary in India and other countries.

A content strategist’s salary in India ranges between Rs. 3 Lakhs to Rs. 14.5 Lakhs, with an average annual salary of Rs. 6 Lakhs. (Source)

An e-commerce marketing specialist’s salary is another important part of digital marketing jobs available in India as well as other countries. An e-commerce marketing specialist handles the overall development and maintenance of e-commerce websites and portals. This helps in maximizing their sales and revenues. They also ensure standards for product and content management, collaborate between teams, and use web analytics to identify growth opportunities. This is why it is important to understand the difference between SEO analyst’s salary, SEO specialist’s salary, social media manager’s salary, and social media executive salary.

An e-commerce specialist’s salary in India ranges between Rs. 2.5 Lakhs to Rs. 10 Lakhs, with an average annual salary of Rs. 4.7 lakhs. (Source)

There is no industry today which is untouched by analytics. Digital marketing is also one such sector. There is a lot of focus today on personalization through analytics to drive sales, engagement, and experience for customers. This is why professionals in this area are also high in demand. A digital marketing analyst’s salary is on the higher side as they undertake market analysis, identification of trends, and extracts value and insights from data.

A digital marketing analyst’s salary in India ranges between Rs. 1.8 Lakhs to Rs 8 Lakhs with an average annual salary of Rs. 3.7 Lakhs. (Source)

Popular Digital Marketing Certifications

A digital marketing professional’s salary per month in India is dependent upon the proficiency and skillset of the person undertaking the work. However, even the salary of freshers in digital marketing is on the higher side since digital marketing is in high demand.

Knowing the digital marketing salary trends in India can help individuals ensure that they can easily advance their careers in digital marketing by undertaking relevant digital marketing courses or certifications. Emeritus India offers various courses in this domain. Such courses will ensure that you acquire the skills you need to go up the ladder in this domain and grab the opportunity to earn an even higher salary.

About the Author

Manager, SEO Content
Rounak Sharma, a talented author with 4.5 years of experience, excels as an SEO content manager. Specializing in finance writing, she simplifies complex concepts and provides valuable insights on personal finance, investing, and budgeting. Expert in competitive analysis and keyword gap research, Rounak formulates content strategies for organic brand growth. When she is not crafting great content, Rounak can be found on the dance floor for some well-deserved partying.
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