How to Grow Your Business with Growth Marketing | Emeritus India

The way in which we approached marketing in earlier times has been completely disrupted. And a significantly new mindset and methodology known as growth marketing has emerged over the years. It indeed has the power to improve the trajectory of any kind of business in a radical manner.

With the passage of each year, it has gained remarkable popularity. And those startups that required an agile and lean approach to unlock fast growth benefitted incredibly. But after such intensive usage, it has now become a mature methodology. Most importantly, it has become relevant for any kind of organization.

Today, this blog post will discuss the techniques for growing your business with the help of growth marketing. Keep reading until the end and upskill for both personal and professional growth. Let’s get started.

Growth Marketing – A Quick Overview

Growth marketing plays a pivotal role in the present-day marketing landscape. But those who don’t embrace growth marketing or its core teachings will likely be outmaneuvered by those who do. In fact, many organizations or companies don’t empower their marketers to think like growth marketers. Thus, they might struggle while finding meaningful gains.

Now you might be thinking that the sole purpose of marketing is only to grow business. In fact, you might also think that growth marketing is equivalent to that digital marketing. But the truth is that growth marketing goes way beyond the marketing team. Further, it mandates that engineers, leaders, business analysts, and product owners all must participate.

Nonetheless, growth becomes easier when the marketing responsibilities are equally distributed across the organization. Let us now have a quick look at the definition of growth marketing.

Growth Marketing – What Is It?

You should know that growth marketing can be defined in your own way. Basically, it pertains to your specific objectives and can be defined accordingly.

For starters, growth marketing is nothing but a process. It involves rapid experimentation across the entire customer journey to accelerate customer and revenue growth. You must remember that growth marketing makes the best use of data at its center. This is only to understand what’s working and what’s failing.

This definition might sound a lot like traditional marketing at a service level. But for real, growth marketing goes beyond brand mentions, conversion rates, and the number of followers you have obtained so far. However, the information central to growth marketing is quite often centered around the purchasing experience.

You might have questions like:

• Why are users clicking buttons?
• What is the thing that motivates them to buy?
• How much time do they have to check out?
• What kind of information are they consuming prior to making their purchases?

All of these questions might likely have a dramatic revelation. And that is precisely when leverage will result in nothing but exponential growth.

What Should You Know About Growth Marketing?

There is a widespread misconception about growth marketing. It is believed that the breakout growth of certain companies, including Airbnb and Uber, was because of a brilliant idea. But it is simply not the case. You must note that none of these companies experienced a smooth and easy ride.

However, the idea was the easiest part. And the growth was driven by capturing data relentlessly. But that was not all. The captured data was leveraged only to generate ideas that could be tested. In other words, they typically followed the strategy of growth marketing.

You must know that growth marketing is neither a tool nor a one-size-fits-all approach. Above all, there isn’t any clear roadmap that you can follow. So, what might work for one company might surely not work for the other.

Therefore, the ideal way to get started with growth marketing is to work intensively toward a new mindset. Besides, it is also important to adopt a new procedure for how companies must operate. But you should also remember that this technique is not really applicable to everyone.

Organizations cannot just simply dip a toe into growth marketing. It is important for them to be willing to roll up their sleeves only to get their hands dirty.

How Should You Implement the Strategies of Growth Marketing?

Now that you know that growth marketing is the only way to make your business grow, you must implement the strategies. Here are a few steps that will help you implement a winning growth marketing strategy in your business:

• You must identify your target audience.
• Determine and know your potential customers.
• Carefully select your desirable platforms.
• Formulate only the right content.
• Leverage the art of testing results regularly only to measure and improve ROI.

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