Build Leadership Perspective in AI & Marketing With Kellogg Executive Education
Effective leaders don’t just manage teams—they inspire action, drive change, and reconfigure organizations for long-term success. However, leadership isn’t limited to CEOs or senior executives. So, whether you oversee a department, manage projects, or aspire to a leadership role, adopting a leadership perspective enables you to make informed decisions, anticipate industry trends, and drive meaningful outcomes.Â
If we look at the businesses today, we can see a number of changes are taking place. For instance, artificial intelligence is redefining industries, sustainability concerns are pushing companies toward greener solutions, and global markets are more interconnected than ever. These changes demand agility, strategic thinking, and an ability to harness innovation effectively. As a leader, even an aspiring one,, you must be able to think from a leadership perspective. That is, you need to anticipate disruptions, drive informed decision-making, and align business strategies with emerging trends. Kellogg Executive Education understands this necessity and offers world-class leadership programs tailored for professionals seeking a global perspective. But what makes these programs indispensable? Before exploring them, let’s first define leadership and its impact on an organization.
What Does Leadership Mean?
Strong leaders define a company’s trajectory, adapting to change and seizing opportunities even as they work to mitigate risks. Whether in AI strategies, digital marketing, supply chain management, or business growth initiatives, leadership shapes innovation and progress. Also, it’s important to remember that leadership perspective isn’t just an asset for senior executives; it’s essential for professionals across industries. The ability to analyze trends, make strategic decisions, work with the latest technologies, and influence stakeholders elevates your career and amplifies your impact. An executive program can be a good starting point for developing these skills.Â
How Can a Leadership Program Help?
A well-structured program designed to build a leadership perspective can be extremely beneficial. Here’s why:
1. Learn Strategy to Drive Business Success
Mastering strategy requires a structured understanding of market forces, competition, and business agility. A leadership program trains you to align organizational goals with global trends, ensuring long-term sustainability and resilience. By learning strategic thinking, you can refine your ability to anticipate industry shifts, manage uncertainty, and steer your company toward growth.
2. Stay Ahead of Industry Trends
A modern leader doesn’t just react to change—they anticipate and leverage it. Whether it’s AI disruption, digital transformation, or evolving consumer behavior, staying ahead of trends is non-negotiable. A good leadership-oriented program can equip professionals with real-world case studies, expert insights, and frameworks to apply cutting-edge strategies in their respective industries.
3. Leverage Technology for Competitive Growth
AI, automation, and data-driven decision-making are redefining leadership, and understanding these advancements allows leaders to drive efficiency, enhance customer experiences, and achieve data-backed growth. Therefore, choosing the right program can improve your ability to keep pace with these latest developments and teach you how to incorporate them into the DNA of your organization.Â
4. Master Core Leadership Skills
Technical expertise alone doesn’t create great leaders. The ability to communicate effectively, collaborate across teams, and make critical decisions determines leadership success. Through structured training, participants refine their negotiation skills, emotional intelligence, and problem-solving abilities. All these soft skills are crucial for influencing teams and stakeholders.
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Why Choose Kellogg Kellogg Executive Education
A leadership perspective empowers professionals to anticipate change, make strategic decisions, and drive meaningful impact in an increasingly complex business world. To help professionals cultivate this critical leadership mindset, Kellogg Executive Education, in collaboration with Emeritus, is offering two specialized program designed to equip learners with cutting-edge skills and strategic insights to help build a leadership perspective.
For over a century, Kellogg School of Management has been at the forefront of shaping visionary business leaders, blending rigorous academics, world-renowned faculty, and deep industry connections. As a global leader in executive education, it consistently ranks among the top business schools worldwide—holding the #1 spot for Marketing Program in the US and the #8 Best Business Schools in the US in QS Global Rankings 2024.Â
However, Kellogg’s learning experience goes beyond earning a prestigious certification or acquiring knowledge. It’s about gaining a global perspective, building influential networks, and mastering leadership strategies that drive real business transformation.
Programs From Kellogg Executive Education to Build Leadership Perspective
Kellogg Executive Education, a part of Kellogg School of Management, presents two programs tailored for professionals aiming to lead in the AI and marketing domains:
Let’s explore what these programs offer and why they are instrumental for professionals and leaders.
AI Strategies and Applications for Leaders
According to EY India’s report entitled “How Much Productivity Can GenAI Unlock in India? The AIdea of India: 2025”, AI adoption can transform 38 million jobs by 2030, boosting productivity in the organized sector by 2.61% (1). India’s AI adoption index has also climbed to 2.47 in 2024 from 2.45 in 2022, highlighting the growing integration of AI across industries (2). Thus, leaders who understand and apply AI-driven strategies will play a pivotal role in shaping this transformation.Â
As Mohanbir Sawhney, Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Clinical Professor of Marketing, and Director of the Center for Research in Technology and Innovation at Kellogg, aptly puts it, “Understanding AI is no longer just about embracing the future; it’s about shaping it to drive efficiency, innovation, and sustainable growth in organizations worldwide.” However, despite increased investment as well as government initiatives, development in terms of AI maturity in Indian business organizations has been somewhat slow (3). That is, even though artificial intelligence has immense potential, businesses need to integrate it more proactively into their organization. And this is where the AI Strategies and Applications for Leaders from Kellogg Executive Education comes in.Â
A. What You Learn in This Program
This program equips professionals with a strategic understanding of AI’s business impact and the skills to implement AI-driven solutions effectively. Participants will learn how to develop AI strategies that align with organizational goals, ensuring seamless integration of AI technologies into existing business models. Through real-world case studies and interactive sessions, learners will explore generative AI applications, predictive analytics, and automation, gaining the expertise to optimize operations, enhance customer experiences, and drive competitive advantage. In addition, the course also explores AI ethics, governance, and responsible AI adoption, enabling you to navigate regulatory challenges while leveraging AI’s transformative potential.Â
B. Course Highlights
- Duration: 12 weeks (4–6 hours per week)
- Mode of delivery: Online, with live sessions from industry experts on AI implementation
- Eligibility: Open to any graduate/diploma holder (10+2+3); 5+ years of work experience
- Difficulty level: Advanced
- Capstone project: Develop a structured AI strategy tailored for business transformation
- Key topics covered: Business applications of AI, generative AI models, AI-driven customer experience, automation, ethical AI deployment, AI strategy formulation, and data-driven decision-making
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 The Strategic Marketing Leadership Program
Kellogg Executive Education’s Strategic Marketing Leadership Program helps professionals master the tech-led transformation in marketing by integrating AI, automation, and customer-centric strategies into their leadership approach.
A. What You Learn in This Program
This program offers an end-to-end perspective on modern marketing leadership, helping professionals develop strategies that are both data-driven and customer-centric. Here, you learn to leverage AI and automation to enhance personalization, improve customer segmentation, and drive predictive marketing campaigns. The curriculum integrates agile marketing principles, enabling professionals to adapt to changing consumer behaviors and market dynamics with speed and precision. Additionally, the program strengthens brand-building expertise, teaching participants how to craft compelling narratives and position brands effectively in a competitive landscape. In addition, you can refine strategic decision-making, analytical thinking, and leadership capabilities through case studies, real-world applications, and expert-led discussions.Â
A. Course Highlights
- Duration: 30 weeks (4–6 hours per week)
- Mode of delivery: Online, 250+ prerecorded video lessons from top Kellogg faculty, doubt-clearing sessions with a curated panel of Emeritus program leaders, and live masterclasses
- Eligibility: Open to graduates with a recommended 5+ years of experience
- Difficulty level: Intermediate
- Key topics covered: Customer-centric marketing, AI-driven analytics, brand strategy, agile marketing, behavioral insights, and marketing automation
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Earning a credential from Kellogg Executive Education, one of the world’s top-ranked business schools, isn’t just a milestone. Rather, it’s an investment in your professional trajectory. The AI Strategies and Applications for Leaders and the Strategic Marketing Leadership Program—offered by Kellogg Executive Education in collaboration with Emeritus—connect you with an elite global network of industry leaders, executives, and innovators, creating opportunities that extend far beyond the classroom. Under the guidance of renowned Kellogg faculty and industry experts, you gain insights that redefine how businesses operate and scale. Furthermore, to make these programmes accessible to ambitious professionals, flexible installment plans ensure affordability without compromising on quality.Â
So, are you ready to lead? Choose the programme that aligns with your ambitions, embrace a world-class learning experience, and establish yourself as a leader ready to shape the future.
Write to us at content@emeritus.orgÂ
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