Sales & Marketing Barbie: One of the Great Rebranding Stories in History The teenage fashion doll at the heart of America’s twentieth-century toy phenomenon just got rebranded! The “golden age of toy development” gave us some unforgettable…
Sales & Marketing How to do Guerilla Marketing Without Being Trolled Bombay Shaving Company’s attempt to capitalize on the online harassment of Prachi Nigam, a young academic achiever trolled for her facial hair, backfired spectacularly. Their…
Digital Marketing Brand Building 101: How to Build a Successful Brand Walter Landor, founder of Landor & Fitch, a popular design agency, once said, “Products are made in factories, but brands are created in mind.” Let’s…
Digital Marketing The Ultimate Guide To Digital Brand Marketing Market uncertainties, the advent of new marketing channels, and increasing competition have stressed the growing importance of brand marketing. To attract more customers and make…
Digital Marketing What is Brand Purpose: A detailed Guide Growing risks and geographical, financial, and logistical difficulties have made it hard for brands to create a secure space for themselves in the market. In…
Sales & Marketing Brand Marketing and Content Marketing: Meaning, Strategies, Different Concepts Brand and content marketing are two sides of the same coin that work towards a common goal. While brand marketing is a business function to…
Digital Marketing Personal Branding: Building a Personal Brand Personal branding has become essential for anyone looking to carve a professional reputation in society. In fact, personal branding is a refined display of your…
Sales & Marketing Identifying the Brand Purpose and Framing the Experience It goes without saying that branding is one of the most challenging areas in marketing. Used deftly, branding has the potential to transform the fate…