Established business organisations embrace new technology to attract exciting opportunities and achieve breakthrough sales and profit margins. Companies are shifting focus from traditional marketing to digital marketing mediums like search engine optimisation (SEO), social media marketing (SMM), pay-per-click advertising, etc., to promote their goods and services and increase their brand awareness, among other things.
In this article, we will try to understand how digital marketing is helping businesses.
How Is Digital Marketing Helping Businesses?
Here are some ways in which digital marketing can help attract your new business opportunities:
- Geographical expansion
Social media and the internet transcend geographical boundaries, allowing brands to reach people across the globe. Moreover, it reduces the cost invested in physical stores by offering a marketing channel devoid of space and physicality.
- Development of brand
Social media and websites are considered the most effective ways to promote brands and attract the target audience. They provide a peek into the brand’s product, service, ideologies, beliefs, purpose, etc., making it easy for the audience to connect, understand, and invest in the brand.
- Better customer experience
Digital marketing helps a brand understand its target audience’s preferences and needs, which, when incorporated into the product or service, can enhance the customer experience.
- Easy to adopt and modify marketing strategies
It is easier to track the audience’s response to a marketing campaign online than offline through web analytics, which helps brands identify the following:
- Number of people who visited the site clicking on the ad
- Different sources of traffic
- Performance of the ad
- Ranking of your website on search engine
This helps brands easily modify the existing marketing strategy or create a new one to attract the target audience.
- Dynamic content
Digital marketing campaign content or message can be accessed on various devices like mobile, computer desktops, laptops, and others, increasing the visibility and reach of the ad. Brands develop dynamic content that can be accessed on various devices.
What is Digital Marketing?
Digital marketing is a marketing strategy that uses electronic devices or smart and intelligent applications to promote products or services. It is often referred to as online marketing, but they (digital marketing) are two different concepts.
Note: We will discuss online and digital marketing in the later part of the article.
Here are some of the types of digital marketing that are used by businesses to reach their potential customers:
- Search engine optimisation (SEO): This type of digital marketing uses the search engine to promote a product or service.
- Content marketing: This digital marketing strategy uses content to reach its target audience.
- Social media marketing (SMM): When companies use social media to promote their products or services, it is called SMM.
- Pay-per-click marketing (PPC): In this type of marketing, the companies use the search engine to generate traffic.
- Affiliate marketing: It is when companies offer their websites as ad space for other brands’ advertising.
What Is Online Marketing?
Online marketing and digital marketing are two sides of the same coin that work towards a common objective. While online marketing uses the internet to promote goods and services, digital marketing uses modern devices like mobile phones and computer for advertising.
What is the Importance Of Digital Marketing?
Here are some points that highlight the significance of digital marketing in the current business milieu:
- Increased brand awareness
With digital marketing strategies like pay-per-click and social media marketing, companies can increase awareness about their brand. In addition, these marketing strategies provide brands with dynamic tools toraise brand awareness, attract new audiences, etc., which leads to increased sales and profit.
- Building a loyal customer base
Brand loyalty can help business organisations sail through any problematicsituation. With social media, companies can build a loyal customer base. Moreover, modern technology and intelligence systems help target potential customers with little effort.
Digital marketing strategies are cost-effective and ideal for small and medium-sized businesses. Interestingly, some digital marketing strategies provide companies with tools that can be used free of cost, like Facebook back-end analytics and others.
- Increased traffic
Digital marketing strategies like SEO and SMM help brands attract more traffic quickly and with less effort.
- Easy to measure
Measuring results in digital marketing strategies is more convenient than in traditional marketing. It is because many automated tools and techniques help in measuring results quickly. Moreover, it is easy to analyse the effectiveness of digital marketing campaigns.
Since established companies are shifting their focus to digital marketing, the need for skilled and equipped digital marketing professionals is increasing rapidly.
If you are to develop a career in digital marketing, then taking certification courses will help you stand out. Emeritus India has some of the best digital marketing courses offered in association with renowned Indian and international institutes. So, enrol in our digital marketing courses to sky rocket your career.