Top 7 Email Marketing Tools for 2023 to level up your Business

Top 7 Email Marketing Tools for 2023 to level up your Business | Digital Marketing | Emeritus

Businesses look for unique ways to interact with their customers or clients. The most reasonable manner of doing so is through email marketing. This is an effective and straightforward solution, which provides an estimated ROI of $36 for each $1 spent.

Email marketing has significantly advanced within the past several years. It has enabled businesses to send blast emails to all their clients and also enables them to gather subscribers, segment lists, and automate the interaction.

It can also help blend many channels to transform into a full-featured solution to generate sales regularly. But to get the most out of email marketing, you must look for the best tool.

In this post, you will learn about some of the best tools for email marketing. Let’s begin the discussion.


This SMS and email marketing tool is designed to help all e-commerce stores generate sales and build customer loyalty. The software comes with a “one-click” integration with WooCommerce, Shopify, BigCommerce, etc.
Omnisend is not just simple to get started but will also sync all the data with the platform effectively. The tool covers the on-site marketing funnel, from activating and engaging through push notifications and SMS to collecting subscribers from landing pages and popups.
This software also utilizes automated workflows, such as welcome messages or abandoned carts, to obtain more sales quickly.


When operating an eCommerce platform, you will look for the best email marketing tool that integrates deeply with your eCommerce software. You will undoubtedly come across many email marketing tools concentrating on marketing automation for the eCommerce business.

But out of all of them, Klaviyo stands out as the best choice. The software is utilized by over 100,000 eCommerce companies. Klaviyo also comes with an easy and quick set-up [It’s all thanks to the native eCommerce integrations, such as Magento, WooCommerce, and Shopify].

Besides that, the software also has some cool features designed to improve the performance of all the eCommerce sites effectively.


When searching for the best email marketing tool for beginners, Click Funnels will be worth checking out. This is impressive software for marketing funnels and building sales.

Email marketing is one of the core parts of this software, but its premise is that you can easily utilize it to nurture all your audience. You can use information products, membership sites, webinars, courses, and other things.

ClickFunnels will centralize all these things under one roof. This can prevent you from purchasing and linking 4 products or 5 products together.


When you’re looking for the best email marketing tool for Shopify, Mailchimp is the one you need. This software is extremely popular in the market for a unique reason. Mailchimp can help businesses and individuals, such as small businesses, e-commerce, influencers, and bloggers.

The software is extremely easy to use, and you will have no issues interacting with all your customers. Since the tool keeps concentrating on all the new companies, or the one-woman/man team, it doesn’t have many advanced features like other tools.

Despite all that, the software can fulfill all your email marketing needs without many issues, and you can certainly see your business grow.


Known as the best email marketing tool for salesforce, Benchmark is also ideal for all the small businesses in the market. This software is surely an intriguing option, especially when you’re planning to send professional and polished-looking emails without an email designer’s help.

The tool has everything, right from custom templates to a beautifully designed platform. Benchmark is created to offer an outstanding user experience. It might seem trivial to many people, but it can clearly make the best impression on the contacts and understand your data.

Constant Contact

This software is ideal for all those individuals or companies just starting their journey within the email marketing realm. Constant Contact is an excellent tool for you to get started, and it’s a simple email builder that comes with a drag-and-drop feature.

This will help you easily and quickly add all the images and texts to the messages. This software will provide over 100 mobile-optimized email templates. It will make the entire professional email creation work much easier and faster than other software.


This is one of the leading and well-respected email marketing tools of all time. HubSpot offers dedicated CRM, forms management, landing page creation, online chat, and countless other things.

Utilizing this software as the backbone of your sales and marketing will attribute revenue to the marketing campaign, blog, or newsletter. Besides that, the software is a CRM, which offers email automation and marketing.

Emeritus India: The Best Place to Learn About Email Marketing

When you have decided to utilize the power of a good email marketing tool for a future business, you need to learn what “Email Marketing” is. To do so, you can opt for some of the best courses from Emeritus .

This is one of the most renowned educational platforms that offer excellent courses and programs for students. If you wish to gain knowledge about email marketing, opt for the Digital Marketing and Analytics course.

Join the Courses

Email marketing has become a lot more vital for businesses than before. It’s one of the best ways through which you can interact with your customers or clients.

But to make the process easier, you can use email marketing software. It will help you send emails to all your customers during holidays, offers, seasonal discounts, and many more.

To make sure that you can get full advantage of these tools, you first need to gain proper knowledge and understanding about “Email Marketing.” You can do so by taking programs or courses from reputed education platforms like Emeritus India.

Frequently Asked Questions

Is email marketing still effective like before?

In short, yes, it is. It’s one of the most effective and best ways for businesses to reach all customers directly.

How can email marketing tools help?

Email marketing software/tools can help companies generate sales, communicate with all clients, and build customer loyalty instantly.

Is it possible to purchase an email marketing list?

Yes, you can. But the best way to obtain an email marketing list is by growing it organically.

Which is the soundest email marketing tool for beginners?

A constant Contact is an exceptional tool for first-timers as it comes with a simple email building and a drag-and-drop feature.

Where to learn more about email marketing?

You can opt for courses or programs from reputed platforms like Emeritus India. These courses are available online, and you can attend classes from any device.

About the Author

Manager, SEO Content
Rounak Sharma, a talented author with 4.5 years of experience, excels as an SEO content manager. Specializing in finance writing, she simplifies complex concepts and provides valuable insights on personal finance, investing, and budgeting. Expert in competitive analysis and keyword gap research, Rounak formulates content strategies for organic brand growth. When she is not crafting great content, Rounak can be found on the dance floor for some well-deserved partying.
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