Why Is Creating a Company Mission Statement Important?

Why Is Creating a Company Mission Statement Important? | Design Thinking | Emeritus

Initiating and managing a business successfully is a huge endeavor. You have to balance between immediate operational demands and overarching strategic objectives. Therefore, it is imperative to articulate a succinct and well-defined mission statement. It will serve as a lodestar for making informed business choices and sustaining unwavering commitment even in the face of adversity.

In this blog you’ll learn:

  • What Is a Mission Statement?
  • Why Is a Mission Statement Necessary?
  • How to Make a Mission Statement?

What Is a Mission Statement?

A mission or purpose statement is a short statement that explains why a company exists and what its goals are. It is typically one sentence or a short paragraph that describes the company’s core values, ethics, culture, and fundamental objectives.

Mission statements serve dual purposes 

  • Motivate employees and help them stay focused and productive 
  • Reassure investors of the company’s future 

Additionally, it can help incorporate the diverse backgrounds of employees into a single shared purpose.

Why is a Mission Statement Necessary?

A mission statement provides a clear sense of purpose. It offers direction to an organization, ensuring alignment with its core values and long-term objectives. Below are a few reasons why it is necessary.

1. Creates Identity and Direction

A well-crafted mission statement defines a company’s identity and serves as a guiding light. It differentiates the business from competitors and provides clarity about its brand and purpose. Additionally, it aligns all employees and ensures they understand the company’s goals and their role within it.

2. Attracts Talent and Promote Company Culture

A compelling one can attract and retain talented employees who share the company’s values and goals. It will foster a positive company culture. It inspires employees to excel and contributes to their engagement in the organization.

3. Guides Decision-Making

A clear one sets boundaries and enables effective delegation of authority and responsibility. When everyone understands the company’s mission, they can make decisions aligned with the company’s goals.

4. Builds Community and Employee Engagement

The purpose statement fosters deeper connections with customers, investors, and partners, allowing them to align their values with the company’s. This strengthens the company’s reputation and brand associations.

5. Improves Performance and Evaluation

A well-defined mission motivates employees to achieve business milestones and maintain high standards. It can also be used to develop evaluation criteria and provide feedback to employees.

6. Aligns Behaviors and Shapes Strategy

They align employee behavior and actions with the company’s expectations. This reduces miscommunication and promotes effective collaboration across departments. It ensures everyone is working towards the same goals and that decisions are consistent with the company’s overall vision. 

Also, understanding competitors’ mission statements can help a company develop a clear strategy to achieve its goals effectively.

How to Make a Mission Statement?

Mission statements are unique to each company and can vary in length and structure to reflect the brand’s identity. However, they should be concise and efficient to retain the audience’s attention.

Mission statements may evolve, but it’s a good practice to establish the essence early on. Review them periodically to ensure they still accurately reflect the organizational purpose. A good mission statement uses clear, simple, and compelling language. They should be:

  • Unique: It should reflect your company’s unique value proposition and what sets you apart
  • Strategic: It should be aligned with your company’s long-term goals and objectives
  • Persuasive: It should inspire your employees and customers to support your company
  • Achievable: It should be realistic and attainable

A poorly written mission statement is likely to be replete with buzzwords and business jargon This makes it difficult to understand and relate to. Additionally, a strong mission statement should include realistic goals for boosting and maintaining employee morale.

When crafting a mission statement, focus on the following:

  • The value your business offers to customers and employees
  • Why people like working for your company
  • The feasibility of your goals

Focus of Mission Statement

Once you have a clear understanding of these factors, you can begin to draft your purpose statement. Remember to ask for employees’ feedback to ensure the statement is relevant to everyone in the organization.

Here are some simple steps to making a winning mission statement:

  • Define Your Company’s Purpose: Highlight your products and services and explain what sets your offerings apart from your competitors
  • Describe Your Business Values: Avoid overly complex language and focus on the values that underpin your operations.  Product quality, exceptional customer service, a commitment to innovation, or sustainability practices are factors that make you stand out in the market
  • Share Your Motivations: Connect with your audience on a more emotional level by incorporating statements that explain why you do what you do. This distinguishes your company from others in the industry

Examples of Mission Statements

Now that you’ve learned how to make a mission statement, let’s look at some successful mission statement examples for inspiration.

1. Tata Group

“To improve the quality of life of the communities we serve globally through long-term stakeholder value creation based on Leadership with Trust.”

2. Aditya Birla Group

“To deliver superior value to our customers, shareholders, employees, and society at large.”

3. Zomato

“Better food for more people.”

4. Zerodha

“Breaking all barriers that traders and investors face in India, in terms of cost, support, and technology.”

5. Phonepe

“To offer every Indian equal opportunity to accelerate their progress by unlocking the flow of money and access to services.”

6. Ola

“Building mobility for a billion people.”

7. Paytm

“To bring 500 million unserved and underserved Indians to the mainstream economy.”

Your mission statement is the bedrock of your business strategy. It provides a clear sense of purpose, helping you define your company’s long-term goals and align your employees. Once you have a solid mission statement, other aspects of your business plan will flow more easily.

For aspiring business professionals, crafting a compelling mission statement and effectively managing business plans are essential skills. These competencies provide a clear direction for the organization.  They also foster a productive and cohesive work environment, ultimately contributing to the company’s growth and success.Emeritus offers a comprehensive selection of business management courses. They extend well past the mere development of mission statements, providing an in-depth exploration of vital elements in strategic planning. These courses equip you with a versatile set of tools for success, empowering you to enhance your strategic thinking. They hone your leadership skills and help you gain a deep understanding of the principles that drive successful business strategies.

Write to us at content@emeritus.org

About the Author

SEO Content Contributor, Emeritus

Promita is a content contributor to the Emeritus Blog with a background in both marketing and language. With over 5 years of experience in writing for digital media, she specializes in SEO content that is both discoverable and usable. Apart from writing high-quality content, Promita also has a penchant for sketching and dabbling in the culinary arts. A cat parent and avid reader, she leaves a dash of personality and purpose in every piece of content she writes.
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