What is the Role & Responsibilities of Digital Marketing

What is the Role & Responsibilities of Digital Marketing | Digital Marketing | Emeritus

Apart from earning revenue, the primary focus of a business is to gain as many clients and customers as possible. This is where marketing comes in as a tool to attract customers and generate leads. While the traditional modes of marketing including TV and radio are still relevant, businesses that are successful today, have started to rely exclusively on digital marketing. The reason is that we are in a digital era which has been further fuelled by the pandemic. This is why the importance of digital marketing must be understood by all business owners. Moreover, this is what has made businesses transition into understanding the role of digital marketing as well as the use of relevant tools that can propel them to greater heights. Precisely, the importance of digital marketing for the success of a business cannot be underscored further.

The importance of digital marketing for the success of a business lies in the fact that most businesses and customers have become highly reliant on the internet. Due to this reliance and the high importance of online presence, it is unavoidable for businesses to establish their online presence. Be it shopping, searching for the best school or university, searching for the best product, or any other thing, everything is being done online. Therefore, businesses that wish to move forward must capitalize on this trend.


Now that we have understood the role and importance of digital marketing for the success of a business, let’s skim through the scope of digital marketing for newcomers and the requirements of digital marketing jobs today.

What Does a Digital Marketer Do Exactly?

As we mentioned earlier, it is crucial to understand the role and importance of digital marketing for the success of a business. Once we understand this, we’ll be able to understand the importance and role of digital marketers better.

A digital marketer is responsible for getting the word out in the market about a brand. They use a wide variety of digital channels to build brand awareness and generate leads. The digital channels include the company’s website, and social media platforms such as YouTube, Facebook, Instagram and Twitter, and others.

Role of a Digital Marketer in India

The primary role of a digital marketer is to manage marketing campaigns promoting a brand as well as its products. They have a huge role in increasing brand awareness as well as driving traffic and acquiring leads and customers. Digital marketers put all the efforts into understanding the brand tonality, relevant and ongoing trends, choosing appropriate channels for running marketing campaigns and devising digital marketing strategies. The role of digital marketing also entails identifying and evaluating new digital technologies through web analytics tools and measuring traffic on the website for optimizing marketing campaigns.

Key Responsibilities of a Digital Marketer

Next, we will take a look at the key responsibilities of a digital marketer. A few of them are:

  • Devising content strategy
  • SEO and SEM
  • Managing E-commerce
  • Social media marketing

Qualifications Required to Become a Digital Marketer

There is immense scope in digital marketing. By building and advancing your career in digital marketing, you can rest assured of a fulfilling career.

In order to qualify for a job in digital marketing or become a digital marketer, you can either pursue a degree course in digital marketing or a short-term course. Emeritus India offers various short-term courses in digital marketing which can help you land your dream job in digital marketing.

There are myriad job opportunities available in digital marketing. For someone who is adept and has undertaken an online or offline digital marketing course can expect a reasonable pay package initially, which will eventually increase with the experience.

Career Prospects in Digital Marketing

For building a career in digital marketing, pursuing a course in digital marketing is just one of the prerequisites. However, to fully step into the role of a digital marketer, it is important to ensure that you possess the relevant skills and stay updated with the constantly changing digital landscape. You’ll be taught everything during the course, provided you pursue the best digital marketing course from a reputable institute. Emeritus offers top-notch digital marketing courses of the future in collaboration with world-class institutes. Here are three of the many online digital marketing courses

About the Author

Manager, SEO Content
Rounak Sharma, a talented author with 4.5 years of experience, excels as an SEO content manager. Specializing in finance writing, she simplifies complex concepts and provides valuable insights on personal finance, investing, and budgeting. Expert in competitive analysis and keyword gap research, Rounak formulates content strategies for organic brand growth. When she is not crafting great content, Rounak can be found on the dance floor for some well-deserved partying.
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