What is the Role & Responsibilities of Digital Marketing

Digital Marketing – Understanding its Role and Responsibilities in the Business World

Apart from earning revenue, the primary focus of a business is to gain as many clients and customers as possible. This is where marketing comes in as a tool to attract customers and generate leads. While the traditional modes of marketing including TV and radio are still relevant, businesses that are successful today, have started to rely exclusively on digital marketing. The reason is that we are in a digital era which has been further fuelled by the pandemic. This is why the importance of digital marketing must be understood by all the businesses owners. Moreover, this is what has made businesses transition into understanding the role of digital marketing as well as the use of relevant tools that can propel them to greater heights. Precisely, the importance of digital marketing for the success of a business cannot be underscored further.

The importance of digital marketing for the success of a business lies in the fact that most of the businesses and customers have become highly reliant on the internet. Due to this reliance and high importance of online presence, it is unavoidable for businesses to establish their online presence. Be it shopping, searching for the best school or university, searching for the best product, or any other thing, everything is being done online. Therefore, the businesses who wish to move forward must capitalize on this trend.

Now that we have understood the role and importance of digital marketing for the success of a business, let’s skim through the scope of digital marketing for newcomers and the requirements of digital marketing jobs today.

What Does a Digital Marketer Do Exactly?

As we mentioned earlier, it is crucial to understand the role and importance of digital marketing for the success of a business. Once we understand this, we’ll be able to understand the importance and role of digital marketers better.

A digital marketer is responsible for getting word out in the market about a brand. They use a wide variety of digital channels to build brand awareness and generate leads. The digital channels include the company’s website, social media platforms such as YouTube, Facebook, Instagram and Twitter, and others.

Role of a Digital Marketer in India

The primary role of a digital marketer is to manage marketing campaigns promoting a brand as well as its products. They have a huge role in increasing brand awareness as well as driving traffic and acquiring leads and customers. Digital marketers put in all the efforts in understanding the brand tonality, relevant and ongoing trends, choosing appropriate channels for running marketing campaigns and devising digital marketing strategies. The role of digital marketing also entails identifying and evaluating new digital technologies through web analytics tools and measuring traffic on the website for optimizing marketing campaigns.

Key Responsibilities of a Digital Marketer

Next, we will take a look at the key responsibilities of a digital marketer. A few of them are:

  • Devising content strategy
  • SEO and SEM
  • Managing E-commerce
  • Social media marketing

Qualifications Required to Become a Digital Marketer

There is an immense scope in digital marketing. By building and advancing your career in digital marketing, you can rest assured of a fulfilling career.

In order to qualify for a job in digital marketing or become a digital marketer, you can either pursue a degree course in digital marketing or a short-term course. Emeritus India offers various short-term courses in digital marketing which can help you land your dream job in digital marketing.

There are a myriad of job opportunities available in digital marketing. For someone who is adept and has undertaken an online or offline digital marketing course can expect a reasonable pay package initially, which will eventually increase with the experience.

Career Prospects in Digital Marketing

For building a career in digital marketing, pursuing a course in digital marketing is just one of the prerequisites. However, to fully step into the role of a digital marketer, it is important to ensure that you possess the relevant skills and stay updated with the constantly changing digital landscape. You’ll be taught everything during the course, provided you pursue the best digital marketing course from a reputable institute. Emeritus offers top-notch digital marketing courses of the future in collaboration with the world-class institutes. Here are three of the many online digital marketing courses offered by us:

IIT Delhi’s six-month online Certificate Programme in Digital Marketing In 2021, digital advertising is set to overtake spending on traditional media for the first time and will account for more than half the global ad spend (Financial Times, 2020). To succeed in this shifting digital marketing landscape, learn new-age strategies and gain in-demand skills to be industry-ready with this course. Become a proficient digital marketer with an understanding of management processes in general, and marketing in particular, and fast track your career aspirations.

Executive Programme in Digital Transformation designed by the Indian Institute of Management, Lucknow In order to stay ahead of the game, companies are looking for professionals who understand the nature and impact of digital transformation. This programme is spread across seven modules and is delivered by senior IIM Lucknow faculty and industry practitioners who are thought leaders in their fields. It is a blend of live online classes and on-campus immersion visit to IIM Lucknow campus.

XLRI VIL’s Executive Development Programme in Digital Transformation Strategies This programme will empower you in every aspect of digital transformation, starting with a macro perspective and discussing various facets of transformation like technology, new business models, marketing, finance, fintech, innovation and change management, business analytics, and communication.

Courses on Digital Category