Learning new things might not be your passion, but in this digital age, being akin to the latest market trends is imperative and significant for career growth. Managing it with a full-time job might seem like an unfathomable task, but there is a new way of learning new things without hampering your work-life balance, and it is certification courses.
Experts define certificate courses as an alternative way of learning new skills and gaining knowledge to accelerate one’s career to heights. This article will explore the best digital marketing certification courses offered online in the comfort of your home. These digital marketing courses are suited for working professionals who want to brush up on their existing skills and learn the latest skills to accelerate their careers without hindering their work-life balance.
Digital Marketing Certification Courses
1. Certification Programme in Digital Marketing
This is a six-month online digital marketing course that helps candidates understand the fundamentals of the marketing process. The course also educates candidates about what is digital marketing and modern digital marketing strategies prevalent in the current business environment and ways to track the latest marketing trends.
The digital marketing course is best suited for fresh graduates, newcomers, marketing and sales managers, consultants, entrepreneurs, and brand leaders. Being a popular marketing course, it is offered by various Indian and international educational institutes.
2. Advanced Search Engine Optimization Programme
Search engine optimization (SEO) is one of the most popular digital marketing strategies used. Therefore, managers and executives planning to make a career in digital marketing must be well-versed with different SEO tools, concepts, and techniques. And Advanced Search Engine Optimization Programme does the same; it equips aspirants with different tools and techniques to execute successful SEO strategies.
The course emphasizes different facets of SEO like keyword research, link building, analytics, and technical SEO. It is one of the top digital marketing courses offered by various institutes.
3. Executive Programme in Digital Marketing
The Executive programme in digital marketing helps candidates realize promotion and advertising tools and techniques that generate maximum traffic and brand awareness. They also equip candidates with fundamentals of marketing management and methods to retain existing customers and successfully achieve business objectives.
The course is designed for professionals passionate about learning the basics of digital marketing and customer retention strategies. It is a popular course and is offered in many Indian and international institutes.
4. Google Ads Marketing Certification
Search engine marketing is one of the most popular digital marketing strategies used across industries. The Google Ads marketing certification course helps candidates understand the fundamentals of a Google Ads campaign- starting from how to create a campaign from scratch, measuring metrics, lead generation, tracking and understanding competitor’s campaigns, etc.
The Google Ads certification course is an absolute must for candidates planning to develop a long career in digital marketing.
5. Certification Programme in Digital Marketing and Applied Analytics
Analytics plays an important role in every marketing campaign; it helps managers and executives track and monitor the strategy’s performance. It also helps understand the impact of the campaign on the target customers and market. This applied analytics and digital marketing certification programme will teach you all this and more.
The certification programmes’ curriculum includes concepts like Google Ads, content marketing, business blogging, LinkedIn advertising, email marketing, etc.
These digital marketing certification courses are designed for individuals passionate about learning new ways of promoting and advertising online. Anyone passionate enough to invest their time in the curriculum can take these digital marketing certification courses. These courses’ flexibility helps managers and executives maintain their work-life balance and learn new things.
Career In Digital Marketing
Billions of people are using social media every day, and it is going to increase in the coming years. It is believed that about 4.2 billion people will start using social media at the start of 2021, and more are expected to follow suit. The increasing usage of social media has contributed to the demand for skilled and talented digital marketing professionals.
Passion, the right qualifications, and skills are the prerequisites required to begin a successful career in digital marketing. Many educational institutes equip you with the right qualifications and skills to successfully get a job. Here are all the details about it.
How To Secure A Job In Digital Marketing?
The first step towards securing a job in digital marketing is by undertaking a bachelor’s or master’s degree in digital marketing or similar fields. Later, the aspirants can take up internship programmes offered by different companies. Finally, after gaining experience, they can start applying to organizations that offer them a competitive package, healthy work culture, job satisfaction, and growth.
Alternatively, you can take different digital marketing certification courses offered online by various Indian and international institutes. These certification courses help expand your knowledge and equip you with the latest skills required to instigate efficiency and productivity in daily tasks. Below are some of the skills that can be equipped by taking certification courses.
- Website development
- Content creation
Emeritus India has some of the top digital marketing certification courses offered in association with various Indian and international educational institutes. In addition, we have collaborated with industry leaders and experts to offer learning programmes on concepts like digital marketing, search engine optimization (SEO), search engine marketing (SMM), social media marketing (SMM), and other types of digital marketing strategies.
Moreover, these courses also equip candidates with tools and techniques to successfully implement complex digital marketing strategies. So, enrol in our digital marketing certification courses to accelerate your career and maintain a healthy work-life balance.