Which is the best certification course in digital marketing?

In this digital age, marketing professionals must stay updated with the latest trends and technologies. Online digital marketing certificate courses are a great way to keep you on top of these technologies and trends.

You can earn certification in digital marketing at your comfort, and manage it with your full-time job.

In this article, we have listed the best digital marketing certification courses.

Digital Marketing Certification Courses

Certification Programme in Digital Marketing

Fees: INR 60,000 to INR 70,000 (cost may vary depending on the curriculum, institute, location, etc.)

This six-month online digital marketing course lays a strong foundation in digital marketing. It prepares you to succeed in a digital marketing landscape, equipping you with in-demand skills and knowledge about formulating, managing, and controlling new-age strategies.

Additionally, the course helps in finding answers to questions like:

• What is digital marketing?
• What are the popular new-age digital marketing strategies?
• How to track the latest digital marketing trends?
• How to become a proficient digital marketer?

Who can take this course?

• Fresh graduates trying to enhance their career prospects
• Mid-level and mid-senior-level professionals trying to transition into managerial positions
• Business leaders
• Entrepreneurs

Advanced Search Engine Optimisation Programme

Fees: INR 30,000 to INR 40,000 (cost may vary depending on the curriculum, institute, location, etc.)

Once you have understood the basics of SEO, you can consider pursuing this course which offers a comprehensive view of search engine optimisation and how to use it to gain a competitive advantage.

You’ll learn things like these in this course:

• Keyword gap analysis
• Using digital PR to earn authority backlinks
• Improving organic CTR using different techniques

The course also emphasises facets like keyword research, link building, analytics, and technical SEO.

Executive Programme in Digital Marketing

Fees: INR 60,000 to INR 70,000 (cost may vary depending on the curriculum, institute, location, etc.)

This digital marketing certificate course will enable participants to perform the following tasks:

• Analyse and understand the impact of the internet on customer buying patterns and behaviour
• Develop a digital marketing strategy using AI-powered models and modern processes
• Leverage new technology to target customers, enhance the content, measure performance, and improve brand awareness

The course is designed for fresh graduates and experienced professionals trying to acquire digital savviness.

Advanced Pay per click (PPC) Certification

Fees: INR 30,000 to INR 40,000 (cost may vary depending on the curriculum, institute, location, etc.)

PPC is an online advertising model used to drive traffic to the website. It is one of the most effective ways to target a digital audience.

This advanced certificate course helps transition into managerial positions. It provides in-depth knowledge about bidding methods, ranking algorithms, and ad platforms.

You’ll learn these in this course:

• Performance measurement
• Lead generation improvement
• Buying funnel
• Keyword research and organisation
• Ad testing and extension
• Display network
• Track clicks and ROI

Certification Programme in Digital Marketing and Applied Analytics

Fees: INR 70,000 to INR 1,10,000 (cost may vary depending on the curriculum, institute, location, etc.)

This certificate course provides a comprehensive understanding of digital marketing platforms, tools, techniques, and performance metrics.

Who can take this course?

• Freshers
• Marketing, sales, or business professionals
• Entrepreneurs
• Mid-level and mid-senior-level professionals transitioning into managerial positions

Digital Marketing in 2023

Billions of people are using social media every day, and it will increase over time. According to a report, 4.59 billion people are using social media worldwide, and the numbers are expected to rise to 5.85 billion by 2027.

The increasing use of social media and other digital entities has increased the demand for skilled and talented marketing professionals.

So, if you are planning to make a career in digital marketing, here’s a step-by-step guide on how to land your first job as a marketer.

• Pursue a bachelor’s degree in marketing or a similar field, followed by a master’s or certificate course.
• After completing your bachelor’s, start looking for internships or full-time jobs as a marketer.
• You can also take digital marketing certification courses to enhance your career prospects or transition into managerial roles.

Emeritus India has some of the top digital marketing certification courses offered in           association with various prestigious educational institutes. In addition, we have collaborated with industry leaders and experts to provide learning programmes on concepts like digital marketing, search engine optimisation (SEO), search engine marketing (SMM), social media marketing (SMM), and other types of digital marketing strategies. Joining our programmes will accelerate your career prospects.