Prepare to embark on an enlightening journey through the enigmatic realm of human irrationality with none other than Professor Dan ...
Prepare to embark on an enlightening journey through the enigmatic realm of human irrationality with none other than Professor Dan riely. He is a distinguished expert in psychology and behavioral economics. In this captivating discourse, we will delve into the thought-provoking chapter titled “Don’t be a Sitting (Decoy) Duck” from Ariely’s groundbreaking Predictably Irrational book.
Within the pages of this episode, Ariely will be your guide as we navigate the labyrinthine corridors of irrational decision-making. In this series, he draws upon his extensive research experiences at illustrious institutions like MIT and Duke University. Ariely illuminates the fascinating intricacies of human behavior, unveiling that our choices are often far from rational. The revelation that even Ariely is not immune to these curious quirks of human cognition adds a layer of intrigue.
Ariely’s exploration of the concept of decoys in marketing serves as a highlight of this discussion. He will skillfully elucidate how marketers strategically employ decoy options to subtly nudge us towards making choices we might not have contemplated otherwise. By artfully presenting a less appealing option, often referred to as the “sitting duck,” alongside the main choices, marketers manipulate our perceptions and guide us toward the selection that aligns with their intentions. This intricate psychological dance transpires almost daily, and most of us remain blissfully unaware of our role in it.
Throughout this engaging conversation, we will unravel real-world instances where decoys significantly influence our decisions. Whether it’s encouraging us to sign up for services or purchase products we may have initially dismissed, the presence of decoys has a profound effect on our choices. By joining us on this enlightening journey, you will gain insights into the subtle art of persuasion and the underlying science that fuels our seemingly irrational decision-making processes. Prepare to be captivated, educated, and, above all, inspired to view your choices through a new lens—one that acknowledges the intricate web of influences that shape our decisions.
As you delve deeper into behavioral economics and marketing psychology, consider expanding your knowledge by exploring our comprehensive marketing courses on Emeritus. Equip yourself with the skills and insights to navigate the intricate landscape of consumer behavior and marketing strategies. Don’t miss this thought-provoking episode that will change how you perceive your decision-making processes.
Prepare to embark on an enlightening journey through the enigmatic realm of human irrationality with none other than Professor Dan ...
Prepare to embark on an enlightening journey through the enigmatic realm of human irrationality with none other than Professor Dan riely. He is a distinguished expert in psychology and behavioral economics. In this captivating discourse, we will delve into the thought-provoking chapter titled “Don’t be a Sitting (Decoy) Duck” from Ariely’s groundbreaking Predictably Irrational book.
Within the pages of this episode, Ariely will be your guide as we navigate the labyrinthine corridors of irrational decision-making. In this series, he draws upon his extensive research experiences at illustrious institutions like MIT and Duke University. Ariely illuminates the fascinating intricacies of human behavior, unveiling that our choices are often far from rational. The revelation that even Ariely is not immune to these curious quirks of human cognition adds a layer of intrigue.
Ariely’s exploration of the concept of decoys in marketing serves as a highlight of this discussion. He will skillfully elucidate how marketers strategically employ decoy options to subtly nudge us towards making choices we might not have contemplated otherwise. By artfully presenting a less appealing option, often referred to as the “sitting duck,” alongside the main choices, marketers manipulate our perceptions and guide us toward the selection that aligns with their intentions. This intricate psychological dance transpires almost daily, and most of us remain blissfully unaware of our role in it.
Throughout this engaging conversation, we will unravel real-world instances where decoys significantly influence our decisions. Whether it’s encouraging us to sign up for services or purchase products we may have initially dismissed, the presence of decoys has a profound effect on our choices. By joining us on this enlightening journey, you will gain insights into the subtle art of persuasion and the underlying science that fuels our seemingly irrational decision-making processes. Prepare to be captivated, educated, and, above all, inspired to view your choices through a new lens—one that acknowledges the intricate web of influences that shape our decisions.
As you delve deeper into behavioral economics and marketing psychology, consider expanding your knowledge by exploring our comprehensive marketing courses on Emeritus. Equip yourself with the skills and insights to navigate the intricate landscape of consumer behavior and marketing strategies. Don’t miss this thought-provoking episode that will change how you perceive your decision-making processes.
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Duration: 24 Weeks
Modality: Online
Level: Intermediate
3:3 min
3:9 min
