In the enthralling realm of behavioral economics, where the intricacies of human decision-making take center stage, one particular ...
In the enthralling realm of behavioral economics, where the intricacies of human decision-making take center stage, one particular hapter shines as a beacon of profound insight “Prospect Theory And Fear Of Loss,” extracted from the groundbreaking masterpiece, “Thinking, Fast and Slow” authored by the eminent Daniel Kahneman. Watch the Thinking, Fast and Slow video summary now.
Prospect Theory, co-conceived by Daniel Kahneman and Amos Tversky, stands as a testament to their intellectual prowess, having earned them the prestigious Nobel Prize in Economic Sciences. However, this theory is far more than an academic curiosity; it serves as a potent lens through which we can scrutinize not only our everyday choices but also the cunning strategies employed by others to influence our decisions. At its very core lies an enduring facet of human nature—the Fear of Loss.
At the heart of Prospect Theory lies a concept of paramount significance loss aversion. This psychological phenomenon unveils our innate dread of relinquishing what we already possess. The persistent unease that gnaws at us when confronted with potential losses often drives us to become more risk-averse than we might otherwise be. Understanding this intricate dance of loss aversion is pivotal in comprehending the dynamics of human decision-making.
In the ever-evolving landscape of behavioral economics, “Prospect Theory And Fear Of Loss” continues to serve as a guiding light, illuminating the intricate interplay of human psychology and decision-making, while equipping individuals with the awareness needed to navigate the influences that shape their choices.
“Thinking, Fast and Slow” is not just a book; it’s a journey into the intricate workings of your mind. Join us in exploring this chapter that sheds light on why you make your choices and how to navigate the world of persuasion. Are you ready to enhance your understanding of Prospect Theory and Fear of Loss, especially in your customers? Explore marketing courses on Emeritus!
In the enthralling realm of behavioral economics, where the intricacies of human decision-making take center stage, one particular ...
In the enthralling realm of behavioral economics, where the intricacies of human decision-making take center stage, one particular hapter shines as a beacon of profound insight “Prospect Theory And Fear Of Loss,” extracted from the groundbreaking masterpiece, “Thinking, Fast and Slow” authored by the eminent Daniel Kahneman. Watch the Thinking, Fast and Slow video summary now.
Prospect Theory, co-conceived by Daniel Kahneman and Amos Tversky, stands as a testament to their intellectual prowess, having earned them the prestigious Nobel Prize in Economic Sciences. However, this theory is far more than an academic curiosity; it serves as a potent lens through which we can scrutinize not only our everyday choices but also the cunning strategies employed by others to influence our decisions. At its very core lies an enduring facet of human nature—the Fear of Loss.
At the heart of Prospect Theory lies a concept of paramount significance loss aversion. This psychological phenomenon unveils our innate dread of relinquishing what we already possess. The persistent unease that gnaws at us when confronted with potential losses often drives us to become more risk-averse than we might otherwise be. Understanding this intricate dance of loss aversion is pivotal in comprehending the dynamics of human decision-making.
In the ever-evolving landscape of behavioral economics, “Prospect Theory And Fear Of Loss” continues to serve as a guiding light, illuminating the intricate interplay of human psychology and decision-making, while equipping individuals with the awareness needed to navigate the influences that shape their choices.
“Thinking, Fast and Slow” is not just a book; it’s a journey into the intricate workings of your mind. Join us in exploring this chapter that sheds light on why you make your choices and how to navigate the world of persuasion. Are you ready to enhance your understanding of Prospect Theory and Fear of Loss, especially in your customers? Explore marketing courses on Emeritus!
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Duration: 24 Weeks
Modality: Online
Level: Intermediate
2:56 min
3:9 min
