Digital Marketing Top 4 Evaluation Frameworks: Know All About It Setting up an advertisement campaign isn’t enough as long as you are not evaluating it. But you can utilize different types of evaluation methods to…
Digital Marketing 10 Essential Tips for Strategizing the Marketing Plan The advancement of technology has brought forward colossal marketing opportunities for businesses. But there are things beyond technology that enable you to build strategic marketing…
Digital Marketing The 4 Major Distinctive Features of a Quality Score In recent years bidding has become more consistent at delivering solid performance with automated features. And it vastly benefits the advertisers to create more effective…
Digital Marketing Budgeting for Ad Campaigns: 101 Guide for 2022 Budgeting is the process of creating a strategy to spend your money accordingly. This plan allows you to determine in advance whether you will have…
Digital Marketing Understanding Customer Journey According to Steve Jobs- ‘You’ve got to start with the customer experience and work back toward the technology, not the other way around.’ This is…
Digital Marketing Top Ways to Represent Customer Journey Having a clear understanding of the minds of customers can be a truly challenging task. You might even think that you have already accounted for…
Digital Marketing On Page vs Off Page SEO: Important Things You Must Know Search Engine Optimization (SEO) is essential for any website to increase its visibility and reach. At its core, SEO consists of two main components: on-page…
Digital Marketing Bidding Strategies For Google Ads Various bidding strategies depend on your goals for running the ad. Choosing the appropriate strategy and executing it is a critical decision. You can drive…
Digital Marketing Best Analytics Platform, Features, Benefits, and Usage 2022 An analytics platform serves as a unified solution to address user demands. This is particularly beneficial for data-driven companies with inadequate relational database management systems.…
Digital Marketing Who is a Digital Brand Manager? Salary, Skills & Career No matter how good a product is, a company always faces the challenge of standing out in the competitive market. There are situations when even…
Digital Marketing Skills Gap: How to Keep Upskilling Yourself The world is facing a skill gap crisis, which is eventually leading to rising unemployment rates. The rise in unemployment is mainly because many graduates…
Digital Marketing Who is an SEO Specialist? Salary, Skills & Career Businesses nowadays use several search engine tools to optimise their website and rank high on SERPs (Search Engine Results Pages). However, only a few people…