5 Marketing Tools to Skyrocket Your Digital Marketing Strategy

5 Marketing Tools to Skyrocket Your Digital Marketing Strategy | Digital Marketing | Emeritus

Do you want to elevate your digital marketing strategy? Look no further than modern, cutting-edge marketing tools! Whether you are just starting or have been doing digital marketing for years, these five powerful instruments can help propel you toward reaching your objectives faster and with greater efficacy. Keep reading to discover how utilising these innovative tools could revolutionise the way you strategise digitally.

What are Marketing Tools?

Marketing tools are essential for any successful digital marketing strategy. They help businesses reach their target audiences, improve customer experience, and boost brand recognition. From content creation and online advertising to social media management and analytics, the right marketing tools can make all the difference in creating a successful marketing campaign. 

Marketing tools are categorised into five main categories: content creation, online advertising, social media management, analytics, and optimisation. 

Let’s take a closer look at each category, their examples and the pros and cons to help you choose the right marketing tools for your business.

Five Marketing Tools Your Business Should Utilise

Regardless of your business’s size or industry, it’s essential to have the right marketing tools. These marketing tools help to develop and execute effective digital marketing strategies that support business success.

Search Engine Optimisation (SEO)

SEO is the answer if you’re looking to create a more visible presence for your business online. This powerful digital marketing tool gives businesses an advantage in search engine rankings by optimising content, structure, and code. By leveraging strategic SEO tactics, companies can form meaningful connections with users and increase organic website traffic.

Effective SEO strategies include:

  • Keyword research and analysis
  • Creating high-quality content relevant to your audience.
  • Optimising titles and tags for better indexing.
  • Submitting sitemaps to search engines.
  • Improving page loading speed.
  • Securing backlinks from other websites.
  • Tracking analytics data.

Below are some of the most popular and effective SEO tools out there

  • Google Search Console

This is an essential tool for any search engine optimisation expert. It provides information on how visitors find your site via organic search results. It also allows you to troubleshoot possible issues, submit sitemaps, and review backlinks. You can use this tool to monitor keyword rankings, check crawl errors, and index performance.

  • SEMrush

This all-in-one digital marketing platform helps analyse competitors’ websites – allowing you to compare backlink profiles as well as domain authority. It is also a great way to identify potential link-building opportunities and track keyword rankings in organic search results.

Social Media Marketing

Social media marketing is one of the most popular digital marketing tools. It helps businesses create, manage, and measure their digital presence on popular social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. Social media marketing enables businesses to build customer relationships and reach a larger audience. 

Strategies used in social media marketing include creating content that resonates with your target audience, engaging with followers through comments and likes, etc. 

Here are a few examples of popular social media marketing tools:

  • Hootsuite

This platform allows users to manage all their accounts in one place. It has powerful analytic capabilities and automated workflow options that help marketers track the success of their campaigns.

  • Sprout Social

Sprout Social gives users access to advanced analytics, scheduling features, and customer support solutions. The platform also provides “smart inbox” notifications so you immediately know when something needs your attention.

Online Advertising

Online advertising is an invaluable marketing tool if your business wants to expand its reach. You can display ads on various platforms across the web, including search engines (Google Ads), social networks (Facebook Ads), and beyond! With this tactic, you can target audiences based on their interests, demographics, behaviors, and more – ensuring that your message reaches the right people at the right time. 

Here are some examples of online advertising marketing tools:

  • Google Ads

Google Ads allows you to create targeted ads based on keywords and specific topics related to your industry. You can also use it to target people who have visited your website in the past and retarget them with tailored ads. With this tool, you can track performance metrics such as clicks, conversions, and impressions to gauge the success of your campaigns.

  • Display Ads

Display ads are graphical ads that appear on websites, typically on the right side or top of a page. They’re great for catching potential customers’ attention and directing them to your website or the product page.

Email Marketing

Email marketing is one of the most convenient marketing tools to establish and nurture connections with potential customers. You can promote services or products through personalised emails, share updates about your business with newsletters and surveys, build customer loyalty, and direct more website traffic through referral links. 

To make the most of email marketing, target your customer lists based on their interests, and experiment with A/B testing and dynamic content tailored to each recipient. A few examples of email marketing tools include 

  • MailChimp

It allows users to create beautiful newsletters with templates; track their performance; add images or videos; manage their mailing list; and obtain insights into how well their emails perform. With this service, businesses can easily segment their audience according to age group, location, or interests, allowing them to deliver more targeted messages relevant to each customer group.

  • Constant Contact

It provides customisable templates, drag-and-drop email creation, and user-friendly dashboards to help businesses create compelling campaigns. It also offers powerful analytics that allows users to track their campaigns in detail and receive real-time insights into their performance. 

Content Marketing

This marketing is a digital marketing tool used to create content relevant to your target audience and serves a purpose other than strictly promoting offers or products. Content Marketing helps businesses establish thought leadership within their industry by producing helpful resources, such as blog posts, infographics, videos, etc that are useful to the readers. 

It also helps businesses drive organic search engine traffic and build customer relationships. Strategies used in content marketing include:

  • Creating high-quality content relevant to the target audience.
  • Optimising content for better discoverability (using SEO techniques).
  • Leveraging influencers to increase reach.

A few examples of content marketing tools are 

  • Airtable

It is a great content marketing tool for organising, managing and tracking large amounts of data. It can gather customer feedback, collect images and documents, or track leads generated through campaigns. With Airtable, you can easily create custom views of your data, filter information quickly, and collaborate in real time with other team members on the same platform.

  • Buzzsumo

Content marketers looking for more search engine optimisation (SEO) friendly content should consider Buzzsumo. This powerful tool helps identify trending topics in specific industries and allows users to monitor social media channels for relevant conversations about their brand or products. There’s even an option to keep tabs on competitors to stay one step ahead of the game.

By utilising these five digital marketing tools, businesses can drive higher conversion rates, generate more leads, engage with customers on a deeper level, and maximise their return on investment. With proper planning and implementation of strategies tailored to your specific needs, digital marketing can be a powerful tool for businesses looking to succeed in today’s competitive market.


Digital Marketing is a robust tool for businesses of any size to reach and engage with their target audiences.

The multiple online courses by Emeritus on digital marketing will help you understand the fundamental principles and strategies of digital marketing and beyond.

By using marketing tools such as content creation, optimisation, customer experience management, lead generation, and analytics tracking, businesses can maximise their return on investment while staying up to date on the latest digital marketing trends. 

About the Author

Manager, SEO Content
Rounak Sharma, a talented author with 4.5 years of experience, excels as an SEO content manager. Specializing in finance writing, she simplifies complex concepts and provides valuable insights on personal finance, investing, and budgeting. Expert in competitive analysis and keyword gap research, Rounak formulates content strategies for organic brand growth. When she is not crafting great content, Rounak can be found on the dance floor for some well-deserved partying.
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