How Business Analytics Tools Can Help You Make Data-Driven Decisions

How Business Analytics Tools Can Help You Make Data-Driven Decisions | Business Analytics | Emeritus

Without the right data, you might be aiming at the wrong target. Lack of data analysis discounts every effort you have made as you might operate based on a hunch or guesswork. With business analytics, there is no question of making the wrong move. Why?. It is because every move you make is grounded on solid data to back up your decision. Business analytics is a powerful tool in today’s dynamic marketplace. It enables businesses to make informed decisions and formulate effective business strategies. Companies across industries use business analytics tools to collect, analyze, and interpret data.

What are Business Analytics Tools?

Business analytics tools are software applications that collect and store qualitative and quantitative data from different business systems in a data repository. This data is then analyzed to help businesses make informed decisions. From identifying new areas of opportunities to unique data patterns, the output from an analytics tool is of great business importance.

Companies generally use a mix of tools to analyze large data sets. It includes a mix of data visualization, predictive analytics, and data mining tools to gain holistic insight to improve efficiency, productivity, and profitability.

How Business Analytics Tools Help Enhance Decision-Making Processes

Here are some ways in which business analytics tools improve decision-making processes.

Data Science1. Forecasting and Predictions

Business analytics tools help organizations predict future outcomes by analyzing historical data. For instance, an organization can analyze historical sales data using data analytics tools and predict future sales. This data can also be used to make pricing and marketing-related decisions.

Additionally, data collected and analyzed via analytical tools can be used to identify growth opportunities and formulate strategies to capture new markets.

2. Analyze Customer Data

Business analytics tools collect and analyze customer data, which helps businesses understand their users’ needs, behaviors, and preferences. This information can be used to optimize marketing campaigns, improve customer engagement, personalize marketing messages, and increase customer loyalty.

For example, a business can use customer data to segment its customers into groups with similar interests. This information can then be used to create targeted marketing campaigns that are more likely to reach and engage customers.

3. Analyze Financial Data

Business analytics tools help organizations analyze financial data and identify potential risks and opportunities. Companies can use this data to examine financial performance measures, project income and expenses, and identify cost-cutting opportunities.

4. Visualization and Reporting

Business analytics tools analyze data and represent it in a simplified manner. It provides intuitive visualizations and reports that present complex data in an understandable format. Businesses can quickly grasp the key insights and metrics since you can view the report in different visual formats like graphs, charts, tables, etc.

Data Science5. Real-Time Monitoring and Alerts

Many business analytics tools provide real-time monitoring capabilities, which allow companies to track Key Performance Indicators (KPIs) and business metrics in real time. This enables proactive decision-making and responding quickly to changing market conditions.

ALSO READ: Want to Become a Big Data Analyst? Know the Skills and Education Required

What are the Top Five Business Analytics Tools?

Here are the top five business analytics tools based on their popularity and market presence:

1. Tableau

Tableau is a business intelligence and data visualization software that businesses use to analyze data and share insights. It is a powerful tool that can be used by businesses of all sizes to gain insights into their data and make better decisions.

It offers a variety of features that make it easy to connect to data, create visualizations, and share insights with key entities. Businesses can use Tableau regardless of their technical expertise, as it doesn’t involve writing a single line of code.

Let’s Look at the Major Features of Tableau:

  1. Tableau helps businesses make informed decisions by providing them with insights into their data.
  2. The analytical tool promotes business growth by providing insights into future market trends.
  3. Tableau helps businesses improve their customer service by helping them understand their customer’s behavior.

2. QlikView

QlikView is a business intelligence tool that helps companies analyze data and share insights effectively. Their tools have powerful data discovery and exploration capabilities and enable companies to navigate through data dynamically.

Key Features of QlikView:

  1. QlikView has an associative engine that allows data exploration without specifying a pre-defined relationship between data points.
  2. The analytical tools allow companies to store data and use it when required. This makes the data analyzing process faster than traditional BI tools.
  3. QlikView makes it easy to share visualizations between teams through email, the web, or QlikView Server.

3. Microsoft Power BI

Microsoft Power BI is a business analytics tool developed by Microsoft. It enables businesses to connect to multiple data sources, extract diverse and deep information, create interactive reports, and share insights with peers.

The analytical tool offers a range of data visualization options like advanced analytics, easy-to-share, and seamless integration.

Key Features of Microsoft Power BI:

  1. Power BI helps businesses improve efficiency by automating tasks and providing insights into their operations.
  2. The analytical tool allows businesses to make better decisions by providing them with insights into their data.
  3. Power BI helps businesses improve customer service by creating customer profiles using customer behavior patterns.

4. Google Analytics

Google Analytics is a powerful analytical tool developed by Google. It allows businesses to track and analyze website traffic and user behavior by analyzing website data. As a business analytics tool, Google Analytics provides valuable insights about a website. It helps businesses enhance their online visibility.

Key Features of Google Analytics:

  1. The Google Analytics tool helps gain access to important data related to their website visitors, which can be used to enhance traffic and online presence.
  2. The tool performs acquisition analysis that helps businesses determine how visitors find their websites.
  3. Google Analytics conducts behavior analysis that lets companies analyze how visitors engage with their websites.

5. Excel

Excel is a popular spreadsheet software that can also be used as a business analytics tool. Moreover, it helps businesses analyze data, create visualizations, derive insights, and share them with key business entities. Moreover, it has an easy-to-use interface that makes data analysis convenient.

Key Features of Excel:

  1. Excel allows companies to visualize their data. It helps them create various types of charts, including bar charts, line charts, pie charts, and scatter plots.
  2. Excel provides tools like exponential smoothing, moving averages, and regression analysis that can be used for forecasting and trend analysis.
  3. Excel allows companies to create interactive dashboards by combining charts, tables, and other visual elements.

How do Data-Driven Decisions Help Drive Business Growth

Data-driven decisions are crucial in driving business growth since analytics helps unlock valuable insights, streamline operations, and take necessary action. Here are some ways data-driven business decisions can drive growth and success.

  1. Data-driven decisions are based on factual information and insights derived from data analysis. Therefore, it reduces reliance on guesswork and intuition, leading to more accurate and effective business decisions.
  2. Businesses can streamline vital processes with data-driven decisions. It will result in better resource allocation, cost reduction, and process optimization, ultimately increasing operational efficiency and business growth.
  3. Data insights allow Businesses better to understand customer preferences, behavior, and needs. Therefore, increasing customer satisfaction, loyalty, and retention are essential drivers of business growth.
  4. Businesses can adapt quickly to changing market conditions with data-driven decisions. Thus, helping businesses stay competitive and utilize growth opportunities.

ALSO READ: How Data Science Programs Help Leaders Make Better-Informed Decisions

How Can Emeritus Help Boost Your Career

Emeritus offers a variety of business analytics courses that provide learners with a deep understanding of data science and machine learning applications. This knowledge can be used professionally to gain an edge over others. Additionally, enrolling in these courses equips learners with key skills required to manage data science and analytics teams at an organization effectively.

About the Author


Senior Content Contributor, Emeritus Blog
Varun, a seasoned content creator with over 8 years of diverse experience, excels in crafting engaging content for various geographies and categories. Leveraging this expertise, he seamlessly translates complex concepts into enriching educational content for the EdTech domain. His keen understanding of research and life experiences helps him resonate with students and create fact-based content. He finds solace and inspiration in music, nurturing his creativity for content creation.
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