These Basic SEO Techniques Will Boost Your Online Presence and Visibility

These Basic SEO Techniques Will Boost Your Online Presence and Visibility | Digital Marketing | Emeritus

Search Engine Optimization (SEO) as a field is constantly evolving and changing. Businesses advertising on search engines must be aware of the constant algorithm updates. That’s because these updates affect the performance of their online advertisements. Many basic SEO techniques can help companies cope with these updates. Additionally, these techniques increase companies’ chances of achieving SEO success. While it cannot safeguard the company’s website against future algorithm changes, it does give companies a window of time to evolve.

What are the Essential Elements of a Basic SEO Strategy?

SEO is an important marketing strategy for companies that build successful online businesses. In other words, it is optimizing a website’s technical configuration, content relevance, and link popularity to increase its relevance and ranking on search engines. Here are four essential elements you must remember when developing an effective basic SEO strategy.



1. Keyword

Keyword research is the most vital element of a successful SEO strategy because it helps identify the keywords people use to find a business. These are the keywords that drive traffic to the company’s website. Using them in the ad copy helps businesses rank better on the search engine.

2. Meta Tags

Search engines like Google use page titles and descriptions as signals of relevance for a keyword. Therefore, businesses must mention the targeted keyword in the page description to increase their chances of ranking on the first page.

3. Backlinks

Backlinks help enhance the popularity, credibility, and authority of a website. Additionally, high-quality backlinks from reputed sources can increase the search engine ranking of a website.

4. Content

Creating high-quality content is crucial for any SEO strategy, as search engines prioritize relevant and informative content for top ranking. Moreover, concentrating on content also improves the user experience, and increases sales and customer trust.

ALSO READ: What is SEO – A Beginner’s Guide to Search Engine Optimization

What are the Benefits of Using Basic SEO Techniques in Marketing Strategy?

Businesses looking to earn more revenue and expand their customer base can include basic SEO techniques in their digital marketing strategy. These techniques optimize their digital ads, increasing their capability to perform better. Here are some other benefits of using SEO techniques in marketing strategy.

  • Basic SEO techniques optimize website content that improves a company’s online visibility
  • Better visibility on Search Engine Results Pages (SERPs) leads to increased website traffic as more people are directed to the website
  • A website that ranks higher on search engines is perceived as more credible and trustworthy by users
  • Basic SEO techniques like optimizing website speed and mobile responsiveness improve the user experience and make it easier for visitors to navigate websites
  • Essential SEO techniques are cost-effective and easy to implement

What are the Top SEO Techniques for Boosting Online Visibility?

Organizations that want to rank better and improve their SEO efforts must know the top SEO techniques. Here are the top basic SEO techniques for boosting online visibility and traffic.

1. Do Competition Analysis

Companies can study their competitors’ pages to understand what’s working for them and create something similar or better, to replicate their success. Simply put, analyzing competitors’ content, keywords, and backlinks will help businesses make informed decisions and improve their ranking.

2. Use Interlinking to Improve Your Website Performance

Internal linking or interlinking is an SEO strategy that enhances a website’s SERP ranking. They are links from any page of the website that links to another page on the same website. They are important because:

  • Helps search engines understand a website’s hierarchy
  • Pass link authority and establish ranking power
  • Makes it easy to navigate through the website

3. Optimize for ‘People Also Ask’

The SERPs consist of different elements, and one such element is ‘People Also Ask’ (PAA). It is a box that appears on the first page of SERPs. It consists of additional questions and answers related to a search query. Businesses optimizing their content for ranking on PAA can increase their online visibility and attract more traffic without ranking in the first ten organic results.

4. Optimize and Update Old Content

Optimizing or updating old website content improves content’s relevance, accuracy, and engagement metrics, boosting its search engine ranking. Businesses can optimize and update old content by adding new information, updating statistics, including new keywords, or changing the structure or format of content.

5. Fix Broken Links

Broken links are links on a business website that lead to pages that no longer exist. These broken links can harm user experience and SEO ranking. Therefore, it’s important to fix broken links. Businesses can use tools like Google Search Console or third-party plugins to identify and fix broken links.

Which SEO Strategies are Ideal for Indian Businesses?

Here’s a detailed list of SEO strategies suitable for Indian businesses.

1. Mobile Optimization

Mobile optimization is an important SEO strategy that helps businesses enhance their SERP ranking. Since more people have mobile phones and active internet connections, Google has started prioritizing mobile-friendly websites in search results. Mobile optimization makes website content mobile-friendly. It optimizes page load times and ensures the website is easy to navigate on a mobile device. This makes sense in the Indian context, where the people with smartphones far outnumber the people with laptops and other devices.

2. Keyword Research

All SEO campaigns begin with keyword research. It helps businesses identify the keywords they should focus on, to optimize their website’s content and rank higher on SERPs. Businesses can use Google’s Keyword Planner to generate keywords related to their business and monthly search volume. They can leverage the information from Keyword Planner to prepare a content marketing plan focused on increasing web traffic.

PRO Tip: Choosing keywords with an aspect of the colloquial syntax in them is essential. Use words and phrases that Indians use while searching.

3. Content Marketing

Content marketing is a crucial component of any successful SEO strategy. It refers to creating informative and engaging content to improve a website’s search engine ranking. Businesses need to determine their target audience and understand the type of content they like to create an effective content marketing plan.

PRO Tip: It should do us all good to remember that even McDonald’s introduced a new menu in India to cater to the Indian palette. The content you create must have an indigenous flavor to it and address the needs and pain points of the Indian audience.

ALSO READ: Unlock Career Potential as an SEO Specialist with These 10 Tips

Enroll in Emeritus Courses and Devise Effective SEO Strategies

An effective SEO strategy can drive positive results for a company’s digital marketing efforts. Enrolling in Emeritus’ digital marketing courses will equip learners with the skills and knowledge required to devise effective SEO strategies. These courses are designed for fresh graduates and experienced professionals who want to build a strong foundation in digital marketing.

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