Top Content Marketing Trends to Follow In 2023

Top Content Marketing Trends to Follow In 2023 | Digital Marketing | Emeritus

In 2023, when the audience’s attention span is believed to have decreased to a few seconds, companies are using innovative strategies and techniques to stay ahead of the competition, and content marketing trends are one of them.

Content marketing helps companies increase website traffic, improve brand awareness, boost conversions, and generate more leads. To formulate an effective content marketing strategy, you must be up to date with the latest marketing trends.



Here, in this article, we will discuss the top content marketing trends of 2023.

  1. Podcast

Podcasts are an emerging content marketing trend in 2023 that has caught the attention of the millennials and Gen-Z. According to a report, the podcast industry will grow from 2.7% to 3.1% in India by 2024. The expansion of podcasts started in the last decade. However, the industry has seen consistent growth in the number of listeners for the past two decades and will rise till 2028, as per Insider’s latest report. Podcasts also help build a strong bond between the customer and the brand, inciting brand loyalty.

  1. Video Marketing

Videos are a great medium to showcase an organisation’s culture and the USP of a product or service. Moreover, a recent Statista report estimates digital video viewership will be about 3.5 billion in 2023. As a result, social media platforms are prioritising video content, especially short-form immersive video, to gain more traction. Moreover, a short video can help your brand produce more content and increase user engagement in less time.

Therefore, if you wish to increase brand awareness and boost leads on your website, video marketing is the best way to interact and connect with your target audience.

  1. AI tools for Content Generation

AI tools can help businesses create content to connect customers with recommendations and insights into consumer behaviour. Brands using AI systems can generate potent content that will attract customers to the brand without much persuasion. They also use AI-controlled writing assistance software to provide help while manually formulating content.

AI content tools like Chat GPT can help develop larger content quantities with fewer efforts. For instance, you can ask the chatbot to create video scripts or generate ads. These tools perform functions similar to the human brain and can save businesses a lot of money.

  1. Influencer Marketing

The widespread use of social media has given companies a new way to promote their product or services through influencer marketing.

Influencer marketing involves a business collaborating with social media influencers to promote its product or services, increase its brand awareness, and improve its online presence.

This type of content marketing strategy is adopted by brands that want to increase their online footprint and brand awareness among the millennials and Gen-Z, who predominantly use social media and other internet applications.

Generally, businesses choose influencers with a large social media fanbase and those who can persuade people to make buying decisions.

  1. Leveraging Social Media Platforms

Social media platforms like Facebook, Instagram, Twitter, and LinkedIn have tools and systems to integrate content marketing into their processes easily and quickly. Customers prefer to communicate with brands directly via DMs. HubSpot’s 2022 consumer trends survey states that almost 45% of people using social media contact brands via direct messages.

Therefore, brands who have realised the potential of social media are leveraging the platform to promote their product or service.

  1. Blogging will Gain Prominence

Blogging has been a common and popular content marketing trend for decades and will gain prominence in 2023. Businesses can leverage their blog or website to increase their traffic and leads.

Long-form content like case studies is getting popular for lead generation. This will not come as a surprise to companies because long-from content has been the most valuable type of content that businesses can offer their audience. It provides consumers with an abundance of information and keeps them engaged.

However, websites with robust and consistent blogs have more potential to feature on SERP and are easy to implement SEO strategies. Also, with Google’s evolving algorithm, high-quality content is expected to rank higher and generate more traffic than others.

  1. Infographics

Infographics are images that display complex information interactively and more easily. A pie chart or a comparison graph are the best examples of infographics.

In 2023, marketers will focus more on presenting data with infographics. It will help them increase the visual appeal of the content, which makes them engaging for the visitors.

Here are some reasons that add to the popularity of infographics:

  • They are visually appealing and give a lot of information
  • They make it easy to understand complex information
  • People are more drawn to exciting visuals than content
  • They are easy to share and have the potential to go viral
  1. Mobile First Content

As more and more people are using mobile phones, the importance of mobile-first content will continue to grow in 2023. From long-form content to email marketing, businesses are finding ways to design content that are easily accessible on mobile phones. Businesses are trying to build mobile-friendly websites and create content which can be read on small screens.

  1. Personalised Content

Personalised content is one of the biggest content marketing trends focusing on improving the experience for their audience. Personalised content utilises specific information about consumers to create a distinct, unique experience for them.

In 2023, marketers will focus more on improving the user experience. The user experience is fundamental in this digital age. It ensures that the audience stays engaged while visiting the content page.

Build Your Content Marketing Career Now

Creating effective content takes time and effort. Being aware of the top content marketing trends of 2023 will help you gain a competitive advantage over your competition. It will help you make, manage, and monitor content easily.

However, as a marketer keeping up with the trends isn’t always easy. You need advanced skills and knowledge to track emerging trends. These skills can be acquired by taking an advanced certificate course.

Emeritus has partnered with renowned institutes like IIM, IIT, and ISB to offer digital marketing courses. These courses are designed for fresh graduates and working professionals to equip them with advanced skills and knowledge to develop modern marketing strategies.

Frequently Asked Questions

1. What is content marketing?

Content marketing is a marketing strategy that focuses on developing and distributing significant and beneficial content in the form of video, audio, newsletter, digital marketing advertisement and emails to potential customers. In this type of marketing, brands emphasise content. They ensure the content is effective and universal to attract users to their brand without using any other marketing technique.

2. What are the most popular content formats?

Here’s a list of the most popular content formats:

  • Video
  • Blog post
  • Case studies
  • Infographics
  • Podcasts

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Emeritus brings you the latest learning trends, in-demand skills, and research across the most sought-after professions. Discover the benefits of lifelong learning with us.
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