Digital Marketing Career in 2023: The Top Tech, Trends, and Jobs

The digital marketing industry is constantly evolving. Did you know that every one out of three job notifications is for digital marketing roles, as per the Entrepreneur? New technologies like augmented reality, artificial intelligence, and short-form videos are transforming the digital marketing landscape. To have a successful digital marketing career, marketers must be well aware of the latest trends and technologies.

What are the Latest Trends Shaping the Future of Digital Marketing Careers?

Change is a constant in the digital marketing world. Therefore, it is no surprise that new technologies are popping up each day. Here are the top five trends of 2023 that will affect digital marketing careers and the industry.

1. Personalized Marketing

It is a digital marketing trend predicted to dominate online marketing trends in 2023. It is tailoring promotional messages according to an individual customer’s interests and preferences. With the help of new technologies, companies can gather insightful customer data and customize marketing campaigns that cater to customers’ needs and preferences.

2. Customer Experience

With the integration of AI and ML, companies can get deep insights into customer preferences, likes, and dislikes. You can enhance the customer experience using this information. Prioritizing customer experiences can help companies stay ahead of the competition and strengthen their customer bonds. Digital marketers can also utilize this trend to create effective marketing campaigns, thus future-proofing their digital marketing careers.

3. Influencer Marketing

It is a popular digital marketing strategy that has gained prominence in the past few years. This process includes collaborating with social media influencers to promote a company’s goods or services. It is considered an effective method for reaching a wider and more targeted audience. This trend will continue due to its growing popularity and success.

4. Voice Search Optimization

With the rise of voice assistants like Amazon Alexa and Google Assistant, optimizing content for voice search is becoming crucial. Marketers must adapt their SEO strategies to accommodate voice-based queries and provide concise, conversational answers.

5. Mobile Marketing

Mobile devices continue to dominate digital consumption, particularly in India. Marketers are focusing on mobile optimization, mobile-first design, and leveraging mobile apps to deliver personalized experiences and drive user engagement.

ALSO READ: Is Digital Marketing a Good Career Option? Here’s What You Need to Know

How Can Digital Marketers Stay Competitive and Relevant in Today’s Time?

If you are trying to make a successful digital marketing career, here are some ways in which you can stay competitive and relevant in today’s world.

1. Embrace Automation: Digital marketers should embrace AI and automation and learn how to leverage them to enhance their campaigns. This includes using AI to analyze customer data and optimize marketing campaigns.
2. Keep Track of Google Searches: Google is one of the most popular search engines in the world. Most of the searches are done on Google. Therefore, keeping track of Google searches will help marketers determine trends and new developments in the industry.
3. Keep an Eye on Competitors: It’s essential to monitor one’s competitors. Analyzing competitors’ social media, websites, and other marketing strategies can help one understand the technologies they use for promotion. Marketers can use this information to stay updated about new tools and technologies.
4. Use Social Media for Trends: Marketers can use social media platforms like Twitter and Facebook to spot trends and utilize them to their benefit.

What are the New and Emerging Digital Marketing Jobs, and How to Qualify for Them?

The digital marketing field is constantly evolving. As new technologies emerge, professionals with specialized skills will be in high demand. Here are some of the emerging digital marketing career alternatives for 2023.

Brand Storyteller

A brand storyteller is responsible for crafting and conveying a brand’s narrative. They create compelling and engaging content that resonates with the target audience, conveying the brand’s values, mission, and unique selling propositions. Through various mediums such as content, visuals, and messaging, brand storytellers build an emotional connection with customers, enhance brand awareness, and shape the brand’s identity. This is predominantly a content role with an overlap of branding.

Average Salary of Brand Storyteller: ₹6,00,000 per annum

Growth Manager

A growth manager focuses on driving and accelerating the growth of a business. They utilize data-driven strategies and experimentation to identify growth opportunities, optimize marketing campaigns, and improve conversion rates. Growth managers analyze metrics, conduct market research, and implement tactics like A/B testing, user acquisition, retention strategies, and referral programs to expand the customer base, increase revenue, and maximize business growth.

In some startups, this role is also titled a Growth Hacker.

Average Salary of Growth Manager: ₹12,00,000 per annum

Content and SEO Strategist

A content and SEO strategist specializes in creating and optimizing content to improve search engine rankings and attract organic traffic. They conduct keyword research, develop content strategies, and create high-quality, relevant content that aligns with the target audience’s interests and needs. Content and SEO strategists ensure that web pages, blog posts, and other content assets are optimized for search engines, enhancing visibility and driving organic traffic to the website.

Average Salary of Content and SEO Strategist: ₹4,00,000 per annum

User Experience Manager

A User Experience (UX) manager is responsible for ensuring that users have a seamless and satisfying experience when interacting with a company’s products or services. They focus on understanding user behavior, conducting usability testing, and gathering user feedback to improve the overall user experience. Their goal is to create user-centric experiences that meet user needs and drive customer satisfaction.

Average Salary of User Experience Manager: ₹24,00,000 per annum

Conversion Rate Manager

Conversion rate experts are specialists who optimize and improve the conversion rates of websites, landing pages, and other digital assets. Such experts employ various strategies and techniques to analyze user behavior, identify barriers to conversion, and implement changes to enhance the user experience and drive higher conversion rates.

Average Salary of Conversion Rate Manager: ₹6,70,000 per annum

ALSO READ: Top Digital Marketing Jobs for Aspirants to Look for in 2023

How to Future-Proof Your Digital Marketing Career and Take Advantage of New Opportunities With Emeritus

According to Education Times, professional up-skilling helped 82% of digital marketers rise professionally. So upskilling is definitely a must to stay relevant as a digital marketer. 

Emeritus’ digital marketing courses provide learners with hands-on experience and a deeper understanding of the tools required to spot trends and use them to their advantage. Moreover, these courses are designed for fresh graduates and experienced professionals to scale their careers to new heights.