Top Digital Marketing Jobs for Aspirants to Look for in 2023

As the marketing landscape is shifting toward a digital focus, businesses are increasingly recognizing the need to establish an online presence. They are now more inclined to create websites, social media accounts, and advertisements to reach potential customers. More and more businesses are leveraging digital technologies to promote their products and services. As a result, the popularity of digital marketing jobs is on the rise.

However, individuals interested in pursuing a career in digital marketing may not know where to begin. We delve into the topic, look at the trending digital marketing jobs, and at ways to get into one.

What are the Most In-Demand Digital Marketing Jobs in 2023?

1. Social Media Specialist

Social media continues to be a vital channel for brands to engage with their audiences. The role of a social media specialist involves managing all social media accounts of a company and developing a strong brand presence on social media. They collaborate closely with the sales team to promote the company’s products. This has increased the demand for experts skilled in creating and managing content, monitoring social media performance, and engaging with followers.

In terms of salary, the average remuneration of a social media specialist in India is ₹4,10,000 per annum.

2. Graphic Designer

Visually appealing content is a definitive audience-puller, leading to an increasing need for visually appealing and engaging content in digital marketing. Graphic designers, therefore, are in high demand. They create visual elements such as graphics, images, and videos for websites, social media, advertisements, and other digital platforms to enhance user experience and drive engagement.

When it comes to the average remuneration of a graphic designer in India, it is ₹3,00,000 per annum.

3. UI/UX Designer

User Interface (UI) and User Experience (UX) designers play a crucial role in designing seamless and user-friendly digital experiences. They are experts at creating intuitive and visually appealing interfaces for websites, mobile apps, and other digital products. And this, in turn, helps improve user engagement, retention, and conversion rates. A UI/UX designer’s job, therefore, is very important.

The average salary of a UI/UX designer in India is ₹7,00,000 per annum.

4. SEO Specialist

Search Engine Optimization (SEO) remains a critical component of digital marketing, which means that SEO specialists are in high demand. They optimize websites and content to improve organic search rankings, drive traffic, and increase visibility on search engines such as Google. This further helps enhance higher online visibility and leads to customer acquisition as well.

The average salary of an SEO specialist in India is ₹3,70,000 per annum.

5. Data Analyst

Data-driven decisions are becoming increasingly important in digital marketing. They play a key role in analyzing and interpreting data, which informs an organization’s marketing strategies. They collect, analyze, and interpret data from various sources to provide insights and recommendations. Further, they can optimize marketing campaigns, customer targeting, and overall marketing performance, which has increased the demand for such professionals.

The average salary of a data analyst in India is  ₹4,20,000 per annum.

6. Web Developer

Web developers are responsible for designing and developing websites, web applications, and other digital platforms. Moreover, organizations investing in their online presence has led to a consequent increase in the demand for such experts. This is because web developers are responsible for the very foundational requirements of website architecture. This includes front-end and back-end development. They are also proficient in different programming languages, which is a much-needed skill.

The average salary of a web developer in India is ₹2,80,000 per annum.

What are the Key Skills Required to Get a Job in Digital Marketing?

In order to crack digital marketing jobs, aspirants must possess a few key skills. However, it isn’t just about the technical skills, such as they relate to digital marketing strategies and campaigns. While they certainly form the bedrock of digital marketing jobs, professionals in this field also need to possess soft skills such as communication and critical thinking. Therefore, acquiring digital marketing skills through upskilling can be beneficial. Let’s take a look at some of these essential digital marketing skills.

1# Search Engine Optimization

When it comes to acquiring these digital marketing skills, SEO is a good starting point. It is a powerful strategy for driving organic growth for your organization. By consistently creating valuable content, search engines such as Google can determine the relevance and importance of your website, leading to higher rankings on the Search Engine Results Page (SERP).

There are a few skills that one can acquire in this space, such as proficiency in local, on-page, and off-page SEO. Further, staying up-to-date with the latest SEO updates is also necessary.

2# Content Marketing

Content marketing plays a pivotal role in enhancing your online business. The ability to create high-quality, relevant, and SEO-friendly content is, therefore, a crucial skill for aspiring digital marketers.

3# Social Media Marketing

Having in-depth knowledge of social media platforms and leveraging them effectively is also a critical digital marketing skill. The ever-evolving social media landscape, with new features and tools being added regularly, stresses the need to upgrade skills to leverage emerging trends continuously and effectively.

Further, an understanding of analytics is crucial in social media strategies, as it provides insights based on various metrics such as likes, comments, shares, and link clicks. Digital marketers can utilize this data to understand the performance of their content.  Further, they can also identify what works best for their audience, enabling them to optimize their strategies accordingly.

4# Communication Skills

Communication is vital for digital marketing roles. A digital marketing job means communicating with external clients, digital designers, copywriters, etc. Good communication means adapting your style to others’ needs. It’s not just convincing people that your approach is correct but also being honest about what you don’t know and seeking help when needed.

5# Analytical Skills

Critical thinking is essential in digital marketing as it allows you to cut through the problems and focus on the best solutions. Whether it is analyzing customer data, making creative decisions, or managing negative PR, analytical thinking is a valuable skill in digital marketing.

How to Upskill and Prepare for a Career in Digital Marketing?

Preparing for a career in digital marketing involves continuous learning and upskilling to stay competitive in the dynamic industry. To that end, here are some steps to prepare for a career in digital marketing:

The first step is to build a strong foundation and familiarize oneself with key areas of digital marketing such as SEO, Search Engine Marketing (SEM), social media, content marketing, email marketing, and analytics.

It is also important to gain practical experience in digital marketing through internships or freelance work.

Furthermore, given the evolving nature of digital marketing, one must stay updated with the latest industry trends, technologies, and best practices.

Also, to land a digital marketing job, one must have the necessary skills in the subject, which is where certificate courses can be invaluable.

Finally, knowledge about popular digital marketing tools will also help. So professionals should be well versed with Google Analytics, social media management tools, email marketing tools, Content Management Systems (CMS), etc.

What is the Career Growth Potential for Digital Marketing Professionals?

The career growth potential for digital marketing professionals is looking up at the moment, as the field is constantly evolving with new digital marketing trends. Here are some potential career growth opportunities for digital marketing professionals.

As digital marketing professionals gain experience and expertise, they can progress into leadership roles. Thereupon, they can take roles as digital marketing managers, marketing directors, or Chief Marketing Officers (CMOs).

Digital marketing professionals can also venture into entrepreneurship and start their own digital marketing agencies or consultancies.

Moreover, a digital marketers can explore opportunities in cross-functional roles where their digital marketing expertise can be applied. This can consequently open up new avenues for career growth and advancement in different fields.

Why is it the Right Time to Upskill with Emeritus?

Specialization in different fields of digital marketing can lead to higher demand, higher salaries, and, therefore, greater opportunities for career growth. And Emeritus’ digital marketing courses are designed to help you enhance your skills, boost your career prospects and stay competitive in today’s fast-paced environment.