Top 7 Digital Marketing Skills That Will Make You an Expert

Top 7 Digital Marketing Skills That Will Make You an Expert | Digital Marketing | Emeritus

If you are thinking of building a career in digital marketing, one of the dilemmas you might be facing is which skills to master to build a sustainable career. In today’s dynamic marketplace, numerous digital marketing professionals have various skills. Your mastery of essential digital marketing skills sets you apart from them.

As digital marketing is a collection of many different skill sets, you can either be a specialist or a generalist. As a specialist, one can specialize in one of the key digital marketing skills like content marketing, email marketing, or SEO. But as a generalist, one needs a basic understanding of all the different skills within digital marketing.



The following is a list of the most prominent and in-demand digital marketing skills that can be considered by those aspiring to be specialists and generalists.

Essential Digital Marketing Skills You Must Master to Become an Online Marketing Expert

digital marketing1. Search Engine Optimization (SEO)

Search engines’ algorithms are evolving. Hence, using relevant keywords for website content, page titles, and landing pages has become critical. It has made SEO a vital digital marketing skill. Professionals with a strong foundation in SEO can optimize existing website content and extend their expertise to create effective SEO strategies that perform better on the SERP.

2. Content Creation

Content creation is a vital part of all digital marketing campaigns. It helps communicate information to the target audience. However, the goal of content creation is not to inform the users but to provide them with high-quality content that adds value to their lives. A digital marketing professional must be capable of creating content for different online channels.

3. Data Analysis

Data analytics is an indispensable part of any digital marketing plan. Professionals with a basic understanding of analytics can monitor and interpret customer data through tools like Google Analytics or Buzzsumo. This information can create personalized marketing campaigns for each customer segment.

4. Email Marketing

Email marketing refers to sending commercial messages to a target audience through email. This is an essential skill that every aspiring digital marketing expert must possess. It enables them to effectively use email as a marketing channel for lead nurturing and conversion. Additionally, it also strengthens the relationship between a business and its customers.

5. Social Media Marketing (SMM)

Over the years, social media has gained prominence. SMM uses social media platforms to advertise products or services, connect with target audiences, and improve online visibility. Digital marketers with strong SMM skills can create and publish engaging content, measure marketing efforts, and communicate with audiences to strengthen relationships.

6. Customer Relationship Management (CRM)

Digital marketing experts must have excellent CRM skills, enabling them to build strong customer relationships. It can help boost brand loyalty and customer satisfaction.

7. Basic Designing Skills

In today’s digital age, visual content has become more significant in marketing. We communicate in images and videos more than words. Thus videos also have a higher conversion rate, engagement, and better SEO rankings than written content. Therefore, a digital marketing expert must have a basic understanding of design. While digital marketers may not need to design themselves, they need to collaborate with designers for creatives.

ALSO READ: Who is a Digital Marketer? Salary, Skills & Career

How to Develop Digital Marketing Skills?

Developing digital marketing skills is the key to advancing one’s marketing career. There are different ways in which one can develop digital marketing skills. But the most effective way is to enroll in a digital marketing course. Besides developing vital skills, individuals can gain insight into how to use these skills in real life and gain a competitive advantage.

How to Become a Digital Marketing Expert

digital marketingA digital marketing expert is a professional with in-depth knowledge and experience in various areas of digital marketing. They can develop and implement successful digital marketing strategies that help businesses achieve their goals. Here’s how to become a digital marketing expert.

  1. Learn the Basics: Start by learning the fundamentals of digital marketing. You can take online courses to build a strong foundation in digital marketing.
  2. Enroll in a Course: Many digital marketing courses can help aspiring digital marketing experts stand out from the competition. Enroll in these courses and learn vital skills and practical experience.
  3. Build a Portfolio: A portfolio helps highlight an individual’s skills and achievements. Additionally, it demonstrates an individual’s capability to create effective marketing campaigns.
  4. Get Certified: Digital marketing is a constantly evolving field, so it’s crucial to stay up-to-date with the latest tools, trends, and techniques. Individuals can take digital marketing certificate courses to stay on top of the trends and learn current skills.

What is the Salary of a Digital Marketing Professional in India?

Since digital marketing is a vast field, the salary of digital marketing professionals depends on their role and work experience. For instance, a digital marketing specialist’s national average is between ₹ 2,00,000 and ₹ 11,00,000 annually. On the other hand, a digital marketing executive earns between ₹ 2,50,000 and ₹ 2,60,000 on average. Let’s look at the salaries of popular digital marketing job roles in India.

Job Title Average Salary in India
Digital Marketing Manager ₹ 6,30,000 to ₹ 6,50,000
Content Strategist ₹ 5,50,000 to ₹ 5,70,000
SEO Specialist ₹ 9,70,000 to ₹ 10,00,000
Social Media Marketer ₹ 2,30,000 to ₹ 2,50,000
Visual Designer ₹ 5,30,000 to ₹ 5,50,000
Web Developer and Designer ₹ 2,10,000 to ₹ 2,40,000
Email Marketing Manager ₹ 5,20,000 to ₹ 5,30,000
SEM Specialist ₹ 12,70,000 to ₹ 13,00,000

Note: All of the salary information has been extracted from Ambition Box

ALSO READ: Learn Digital Marketing Basics from India’s Top Institutes on Emeritus

How is Emeritus Helping Digital Marketers Build the Right Skills?

Emeritus offers many digital marketing courses. These courses cover a range of topics, such as SEO, SMM, email marketing, analytics, and content marketing. Joining these courses enhances learners’ ability to formulate effective digital marketing campaigns and measure the effects of a company’s marketing efforts. These courses are designed for fresh graduates, mid-level professionals, and senior professionals to scale their careers to new heights.

About the Author

Manager, SEO Content
Rounak Sharma, a talented author with 4.5 years of experience, excels as an SEO content manager. Specializing in finance writing, she simplifies complex concepts and provides valuable insights on personal finance, investing, and budgeting. Expert in competitive analysis and keyword gap research, Rounak formulates content strategies for organic brand growth. When she is not crafting great content, Rounak can be found on the dance floor for some well-deserved partying.
Read More About the Author

Learn more about building skills for the future. Sign up for our latest newsletter

Get insights from expert blogs, bite-sized videos, course updates & more with the Emeritus Newsletter.

Courses on Digital Marketing Category