Who is a Digital Marketer? Salary, Skills & Career

Being a digital marketer is a great career path with a booming future, based on the rise in digital today.
Brands, small or big, want to succeed in today’s fast-moving world of digital media. A digital marketer makes that possible with expertise that can ensure their products and services are visible online.

Before we move ahead in the article and learn about the digital marketer’s role, responsibilities, salary, and career scope, let us first understand what is digital marketing?



Digital Marketing

Digital marketing gained popularity with the start of the internet in the world. Modern technologies and trends have pushed organisations to transform their marketing strategies. The initial day’s email was a popular marketing tool followed by search engines and then led by social media platforms.
In digital marketing, digital channels are used to market products and services provided by a company to reach its consumers. Herein marketing is done through social media, mobile devices, search engines, and other similar online platforms.
Smartphones, tablets and various digital devices have made it even easier for companies to market their brand, products, and services to target consumers.

Who is a Digital Marketer?

A digital marketer is a person who uses various digital platforms to reach potential customers for the advertisement of the products and services offered by a company. What defines a digital marketer is, that person’s ability to plan and execute marketing campaigns. They also work on analysing the reports to build and maintain the online presence of a company.

What Does a Digital Marketer Do?

The ability to connect with potential customers through innovative digital ad strategies, email campaigns and catchy social media posts is what digital marketers are known for. In addition to this being a digital marketer, one needs to cater for the following responsibilities:

  1. Designing strategies based on search engine optimization, and search engine marketing followed by content, email and social media marketing for digital campaigns.
  2. Research new online media opportunities and keep up to date with present digital trends for the benefit of the business.
  3. Communicate with clients, fellow networks and affiliate partners for reports and analysis to study the effective return on investment.
  4. Conduct keyword research & prepare web statistics reports using different software to monitor the performance of websites and accordingly create proposals for modification.
  5. Deal with media suppliers to get the best price for consumers.
  6. Manage the contact database for lead generation.

Common Digital Marketing Job Titles

Depending upon what digital marketers do, they take up multiple positions that are distributed across various domains like digital promotion, social media, blog, content, email marketing, etc. As per the domain, the objectives are defined. Here is a list of the leading roles in the digital marketing domain.

Digital Marketing Manager: Also called the digital marketing specialist, is the one who implements marketing campaigns for brand recognition, analyses reports to enhance brand awareness, and builds & maintains the online presence of the company. These are some of the highly experienced digital marketers.

SEO Specialist: A search engine optimisation specialist or search engine marketer focuses on increasing website traffic via on-page & off-page SEO to achieve momentum in a company’s search results. To know more about the job profile, review these SEO interview questions.

Social Media Marketers: These people work on developing, creating, and implementing effective social media content across various platforms to drive traffic to the website.

Content Marketer: Herein, the focus is on developing SEO and reader-friendly content pieces. Further editing and optimizing these pieces to get organic traffic, improve user engagement and get a better Google ranking. Here there is the involvement of the SEO team as well.

Email Marketer: Email is one of the most potent ways to reach a set target audience. Thus, here comes the role of email marketers. They work on initiating email marketing campaigns to advertise products or a page, or any type of service to generate leads.

Essential Skills to Become a Digital Marketer

Now that you know who a digital marketer is and what they do, it’s time to understand the essential skills that make a digital marketer.

  • Analytics skills to design efficient data analysis strategies.
  • Strong command of keyword research and knowledge of its usage in the content.
  • Sound holds over the language and excellent written and communication skills for high-quality content creation.
  • Customer engagement skills to identify the target audience and the right approach to address them.
  • Good knowledge of search engine tools; SEMrush, Google, Trends, Keyword Planner, etc. Content marketer tools; Grammarly, MS Word, Excel, etc. and social media tools; LinkedIn, Twitter, Facebook, Hootsuite, etc.

Salary of Digital Marketers in India

Every business to which every sector belongs depends on the digital topography for its profitable growth. Thus, there is a great demand for digital marketers. Moving towards the salary pattern, it depends on the job role.

For example:

For a digital marketing manager, the salary starts from ₹ 3.1 Lakhs [Source ] and goes up to ₹18/ ₹19 Lakhs [Source ].

For an SEO specialist, the salary range is ₹ 2 Lakhs (being the lowest) to ₹ 9 Lakhs(highest) [Source] at the beginning of the career.

And, for a beginner content marketer, the average annual salary lies between ₹ 5 Lakhs – ₹ 6 Lakhs [Source].

Career Prospects of Digital Marketers

The web is surrounded by a lot of digital information, with a lot of space to expand. Especially post-pandemic, the dependency of businesses on digital mediums for most of their activities has grown to levels, leading to an increased demand for digital marketers.

To survive the cut-throat competition and gain a competitive edge, digital marketers must possess in-demand skills and have sound knowledge about the ongoing marketing trends, innovative business development and promotion techniques, and more.

Emeritus India’s in-person and online digital marketing courses, offered in collaboration with reputed institutes can be helpful. A certificate programme in digital transformation and innovation, a certificate programme in digital marketing and an executive development programme in digital transformation strategies are a few of our courses that can help you identify the scope and master the wide range of skills and tools to stay on top in this ever-growing digital marketing industry.

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