How a Social Media Marketing Course Can Boost Your Career
- Social Media Marketing Courses: What are the Career Prospects in India?
- How Can Social Media Marketing Courses Enhance the Marketing Skills of Working Professionals?
- What is the Significance of Social Media Marketing Skills in India’s Job Market?
- Frequently Asked Questions (FAQs)
- How Can Social Media Marketing Courses Hosted by Emeritus Help Professionals Succeed in Their Careers
Today, digital and social media marketing strategies are at the core of every organization’s success. Samsung launched a nationwide campaign called ‘Real India’ in 2019. The marketing campaign aimed to break stereotypes associated with India. It encouraged them to share a 60-second video that portrayed India in a new light. The social media campaign started humbly and snowballed into a nationwide event, with Gen Z and millennials joining it. The results were staggering, with 161.8 million people engaging on Instagram and Facebook over four weeks. The campaign subsequently led to an increase in Samsung’s smartphone sales. For individuals who want to build a successful career in today’s world, pursuing a social media marketing course is the right path to take.
Whether a marketing executive or a manager, a social media marketing course can help you gain deep insights into social media marketing principles and strategies. Read ahead to learn more about the social media marketing course and how it will help an aspirant build a sustainable career.
Social Media Marketing Courses: What are the Career Prospects in India?
A social media marketing course helps aspirants enhance their existing skills and learn new skills to scale their careers to new heights. Additionally, such courses equip learners with effective social media marketing strategies, tools, and techniques. With this knowledge and skills, aspirants can develop social media marketing plans that help companies achieve their goals. Social media marketing courses will help aspirants in the following ways:
- Analyze the market and competitor’s strategies and take effective steps in the right direction
- Understand customer needs and buying behavior to create customer-centric marketing strategies
- Improve the company’s social media presence with practical and effective social media strategies
- Identify business shifts related to technology, regulation, and customer change
Furthermore, according to LinkedIn’s ‘Jobs on the Rise’ report, social media and digital marketing roles are expected to rise. Marketers who craft the perfect message to engage with customers across social media platforms will have better work opportunities.
How Can Social Media Marketing Courses Enhance the Marketing Skills of Working Professionals?
The number of social media users in India is projected to reach one billion by 2025. A report from The Hindu Business Line reveals that India will be the second-highest country with the most social media users globally. If you plan to make a career in social media or digital marketing, now is the time. Take a social media marketing course and enhance your marketing skills and career prospects. These courses equip aspirants with knowledge of the latest technologies, trends, and practices in the field. Additionally, aspirants can sharpen social media tactics and get up to date with new strategies like paid advertising, organic marketing techniques, leveraging micro-influencers, and so on.
The social media marketing landscape is ever-evolving. Such social media marketing courses will help aspirants navigate the changing social media landscape.
ALSO READ: Here’s the Ultimate Guide to Social Media Marketing in 2023
What is the Significance of Social Media Marketing Skills in India’s Job Market?
Before, social media was used just for fun, but not anymore. Today, it is a sought-after field because it helps:
- Discover new ideas and trends
- Connect with existing and new audiences
- Bring attention and traffic to their work
- Build, craft, and enhance brand’s value
Similarly, professionals with social media marketing skills are considered valuable assets because they can formulate customer-centric marketing strategies and drive business growth. Besides that, excellent social media marketing skills help aspirants optimize content and develop unique marketing strategies for each platform that attract potential audiences. Finally, having social media marketing skills helps aspirants skip the trial-and-error stage as they have hands-on knowledge about creating an effective social media plan.
Frequently Asked Questions (FAQs)
1. What is a Social Media Marketing Course?
A social media marketing course is a structured educational program that teaches strategies, techniques, and best practices to aspirants who want to leverage social media platforms to grow their businesses.
2. Is Social Media Marketing a Good Degree?
The scope of social media marketing is expanding. With social media marketing, businesses can reach a large audience and engage with them. Moreover, a social media marketing graduate can take on roles like social media marketing specialist, social media marketing executive, social media manager, and social media strategist. Additionally, the salary of social media marketing professionals is also better than other industries. Therefore, with the right qualifications and knowledge, anyone can establish a lucrative career in social media marketing.
3. What is the Starting Salary of a Social Media Marketing Professional in India?
Social media marketing is a lucrative career alternative for aspirants with excellent knowledge and skills in social media strategies, tools, and techniques. Here’s the starting salary of different social media marketing professionals in India.
| Job Role | Starting Salary |
| Social media strategist | ₹ 3,30,000 |
| Social media manager | ₹ 2,90,000 |
| Social media executive | ₹ 2,20,000 |
| Social media coordinator | ₹ 2,70,000 |
| Social media marketing specialist | ₹ 3,70,000 |
Note: All salary figures are extracted from AmbitionBox.
ALSO READ: Social Media Marketing: Why is it Important, and How to Measure its Effectiveness
How Can Social Media Marketing Courses Hosted by Emeritus Help Professionals Succeed in Their Careers
An aspirant might want to enroll in an Emeritus social media marketing course for many reasons. Here are the main reasons why a social media marketing course Emeritus offers helps professionals succeed.
- Emeritus’ courses cover various topics, including social media strategy, content creation, platform-specific social media tactics, analytics, and performance measurement.
- The course is designed and delivered by industry experts who teach learners practical skills that can be deployed in real-life to solve complex problems.
- Emeritus’ social media marketing course adopts a hands-on and practical learning approach that allows aspirants to learn from real-life case studies, projects, group assignments, and interactive peer-to-peer discussions.
- Emeritus courses allow aspirants to learn independently while balancing work and studies.
- The social media marketing courses offered by Emeritus are provided in association with reputed institutes like the Indian Institute of Management, the Indian Institute of Technology, the Indian School of Business, and so on.
