What is Email Marketing? Why Building a Mailing List Matters?

What is Email Marketing? Why Building a Mailing List Matters? | Digital Marketing | Emeritus

Email marketing has become integral to digital marketing strategies for businesses worldwide. In today’s digital epoch, it is important to understand what is email marketing and how it works to connect effectively with customers, nurture leads, and drive conversions.

According to Business Standard, the number of email users in India is expected to grow significantly, reaching an estimated 990 million users by 2025. This rapid user base expansion presents a tremendous opportunity for businesses to leverage this kind of marketing for customer acquisition and engagement. Therefore, gaining a comprehensive understanding of this discipline is imperative in order to capitalize on this trend.



What is Email Marketing, and How Does it Work?

Digital MarketingThe practice of using electronic mail (email) to sell products or services, nurture leads, or connect with your target audience is known as email marketing. This digital marketing technique accomplishes its goals by sending emails to a list of recipients who have already indicated their willingness to communicate with the sender via email.

Why is Email Marketing Important?

Now that you know what email marketing is let’s shed light on its importance. A famous marketing quote from internet marketing expert and entrepreneur Jeff Walker says, “The money is on the list.” This expression denotes the fact that an email list maintained by a company has the potential to be both an asset and a source of revenue.

Email marketing has a much greater Return On Investment (ROI) than other channels.  According to Omnisend, you can expect an average return of $40 for every dollar you put into email marketing. In comparison, the ROI for SEO is $22.24, while the ROI for keyword ads is $17.

According to Statista, in the year 2022 alone, it was anticipated that 333.2 billion emails would have been sent and received each day, and by the year 2025, this number will have increased to over 376.4 billion.  But email marketing’s impact extends far beyond delivering messages to recipients’  inboxes. According to Statista, the number of email subscribers around the globe is projected to reach  4.6 billion by the year 2025.

Based on these facts, it is evident that brands should not pass up the opportunity to sell their products and services via email. Email marketing allows you to communicate with customers around the clock and every day of the year, regardless of how small your company may be.

ALSO READ: Email Marketing Trends to Lead in 2023

The Benefits of Building a Mailing List

Email marketing aims to pique the recipient’s interest and encourage them to take a particular course of action, such as purchasing or going to a website. It includes a wide variety of content, including text, images, videos, and links to landing pages on external websites.

1. Efficient and Cost-Effective

Emails used for marketing can benefit firms in different ways as they are an efficient means of communicating with a sizable population at a comparatively modest cost.

2. Targeted Approach

In contrast to traditional advertising approaches, such as advertisements that air on television or ads that appear in print publications, email marketing allows firms to target specific groups of clients based on criteria such as age, gender, location, and previous purchase behavior.

3. Direct Audience Engagement

Email marketing gives you access to an audience already interested in your products or services. A high-quality email list composed of the audience you intend to target is one of the best tools for businesses. This is because it enables them to approach the audience directly without spending on ads or constantly creating content for social media.

4. Strong Customer Relationships

Businesses that build and nurture an email list create a direct line of communication with prospective clients and help build strong relationships with them over time. Additionally, this enhances the possibility of providing value to these subscribers, establishing a relationship of trust with them, and turning subscribers into paying customers and advocates for their brand.

5. Driving Repeat Business

A responsive and engaged mailing list of subscribers allows companies to market their goods or services, share useful information and resources, and entice customers to return for additional transactions.

ALSO READ: Revealed: 6 Reasons Why You Should Create a Mailing List For Reaching the Right Target Audience

Accelerate Your Marketing Career With Emeritus

Email marketing is a dynamic tool that enables businesses to connect, engage, and convert customers effectively. With Emeritus, you can tap into the full potential of this kind of marketing, reaching your audience directly and delivering personalized content. Emeritus online digital marketing courses can help you gain invaluable knowledge and skills to succeed as an email marketer.

About the Author


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