Email marketing refers to the process of selling products or services through the use of electronic mail (email). As well as creating connections with customers and communicating with a big audience.
By sending emails to a list of receivers who have already shown their willingness to connect with the sender via email this digital marketing strategy can fulfill the goals it sets out to achieve.
Why Is Email Marketing Still Essential?
Jeff Walker, an online marketing specialist, and entrepreneur are credited with coining the famous saying “The money is in the list,”. And which is commonly used in the context of email marketing.
This idiom refers to the fact that a company’s email list if properly managed, has the potential to serve as both an asset and a source of revenue for the business. When compared with other channels, email marketing provides a return on investment (ROI) that is significantly higher.
Email marketing, according to research conducted by Omnisend, generates an average return of $40 for every dollar invested in the strategy. The return on investment (ROI) for SEO comes in at $22.24, whereas the ROI for keyword ads is only $17.
According to Statista’s report, 333.2 billion emails would have been sent and received each day in the year 2022 alone, and by the year 2025, this figure will have climbed to over 376.4 billion.
But the influence of email marketing can go well beyond just delivering messages to the recipient’s inboxes. According to Statista projections the number of people who have signed up to receive emails on a global scale is expected to reach 4.6 billion by the year 2025.
In light of this information, it is quite clear that companies should not miss out on the opportunity to promote through email. Email marketing allows you to contact clients at any time of day or night, 365 days a year, regardless of the size of your business.
Six Reasons Why You Need An Email List
Let’s deep dive into the reasons for constructing a mailing list
Multiple Forms of Content
The emails could contain a wide variety of content, such as text, photos, videos, and connections to landing pages on other websites hosted on third-party domains.
Therefore, the purpose of email marketing is to grab the attention of the subscribers and persuade them to carry out a specific course of action, such as making a purchase or going to a website.
Emails sent out for marketing purposes can be beneficial to businesses in a variety of different ways. Since they are an effective method of communicating with a huge population at a relatively low cost in comparison to other marketing channels.
Specific Audience Targeting
In contrast to traditional advertising approaches, such as ads on television or in print publications, email marketing lets businesses target specific groups of clients. You can target prospects based on criteria such as:
- Location, and
- Previous purchase behavior
One of the most useful tools for businesses is a high-quality email list of engaged subscribers. A responsive and engaged subscriber is one who has shown interest in what the company has to offer. This enables companies to reach a specific audience that has previously demonstrated an interest in the product being offered by the company. It allows businesses to engage the audience directly. Therefore, ends up saving them money on ads and the time and effort required to continually create content for social media.
Direct Channel of Communication
Companies that cultivate an email list and work to add subscribers to it have the opportunity to open a direct channel of communication with prospective customers. And develop relationships with them over time.
This increases the likelihood that they will be able to deliver value to these subscribers. Also will be able to build a trustworthy connection with them, and convert them into paying customers and advocates for their brand.
The mailing list help companies market their products or services and share helpful information and resources with prospects. And also entice customers to return for additional transactions if they have a mailing list of subscribers that is responsive and engaged.
Helps in Digital Marketing
Email marketing is the central component of every successful digital marketing campaign. You can stay in touch with your leads and provide them with excellent information if you acquire their email addresses.
If you want to get the most out of your email list, you need to be sure to nurture your leads and use effective email marketing strategies to keep them interested in what you have to offer. When you combine your email marketing campaign with other marketing platforms, you can increase the impact and efficacy of your digital marketing campaign. And also produce better results for your organization.
5 Ways Businesses Can Leverage From Using Email Marketing
The following is a list of some of the ways that email marketing can assist businesses in accomplishing their goals and objectives:
#1. Increasing Brand Visibility
By delivering timely and relevant emails to their subscribers, businesses have the opportunity to increase their visibility and develop their brand. You can reach your target audience and ensure that they continue to keep your brand at the top of their minds through email marketing.
You can use email marketing to improve the reputation of your organization, pique the interest of more people in the products or services you’re offering, and eventually increase sales.
#2. Increasing Website Traffic
Email marketing is a potent tool and one of the most cost-effective digital marketing techniques to attract more website visitors. It can be used to increase your target audience as well as the number of visitors to a website.
By sending out blog updates or a regular newsletter, you can get your subscribers to visit your website or online store regularly. And buy what you have to offer.
#3. Generating Sales Opportunities And Leads
To generate sales with an email list, make sure that it is comprised of people who have a genuine interest in your goods. And are willing to pay for the product or services.
To accomplish this, you must know your clients, their pain points, triggers, and the language to which they respond. You must then include this information in your lead-generation campaign. You can persuade people to make a purchase or join up for a service by sending them information about:
- Discounts, and
- Other types of incentives in the form of emails
It is essential to develop a lead magnet that is both appealing and pertinent if you want to get subscribers to sign up for your email list and consider becoming potential clients.
#4. Building Relationships With Potential Customers
Email marketing demands a well-thought-out plan to nurture the brand-consumer relationship by offering enormous value. If you want to build strong, long-lasting relationships with your consumers, email marketing is the best way to achieve it.
The number of times a potential customer needs to engage with a business before becoming a paying client can vary. Thus greatly depends on:
- The industry
- The kind of product being sold, and
- The purchasing patterns of the audience being targeted
According to studies, the number of interactions with prospects ranges from six to eight times before the lead converts into a customer. These interactions are achievable through several methods, including but not limited to:
- Email marketing
- Social media marketing
- Phone calls
- Direct mail, and
- Other types of contacts
The development of a comprehensive lead nurturing plan delivered via email that features a large number of touchpoints, and provides value at each stage of the customer journey, can help businesses increase the likelihood that leads will convert into customers.
#5: Increasing The Number Of Repeat Customers
According to the Harvard Business Review, the cost of acquiring a new customer might be anywhere from five to twenty-five times more than the cost of maintaining relationships with existing clients. Henceforth, email marketing allows businesses to keep customers interested and engaged by sharing high-quality and relevant information. This helps businesses lower the number of customers who leave and increase the number that remain loyal to the brand.
By using email marketing to stay at the top of their consumers’ minds and engage with them, businesses can boost the percentage of existing customers who remain loyal to their brand and establish long-term relationships with their audience.
To maximize the likelihood of a customer engaging with and preserving their subscription, it is crucial to ensure that each email provides value. Therefore is targeted at the consumer’s choices, interests, and behavior.
|FYI: Research by Bain & Company suggests that profitability can improve anywhere from 25% to 95% if client retention rates are boosted by just 5%. According to research conducted by Adobe, repeat customers spend 33% more money than new customers do on average.
How To Learn Email Marketing Skills
You can learn the fundamentals, such as how to plan, analyze, curate, and construct a sustainable online presence. As well as gain practical knowledge in areas such as sponsored search, performance marketing, SEO, email marketing, content marketing, social media marketing, and influencer marketing by enrolling in an online digital marketing course from Emeritus.
Emeritus’ online digital marketing courses offer a recognized certificate course in India that instantly adds credibility to your resume.