Definition and Types of Display Advertising
In this current era, digital advertising has evolved as an excellent boon for the marketing industry. If you are willing to run a business of your own, starting with display advertising will indeed be your best bet. It is one of the easiest ways to create engagement without breaking the bank. Whether you are looking forward to generating leads or building a brand, these ads will pave the way toward achieving desired results seamlessly.
In this article, you will get to know about ‘what is display advertising’ along with its different types. Let’s get started without any further ado.
Display Advertising- What Is It?
In simple words, display advertising is an effective and popular format of digital advertising. These kinds of ads are usually driven by appealing visuals. Spreading brand awareness and attracting attention has never been easier before.
Are you currently searching for new ways to acquire and reach potential customers? If yes, all you need to do is rely on this lucrative method of advertising, and that’s it. Here, you need to focus on making use of visual media in the form of images, texts, and videos, thus boosting traffic to your website.
Display advertising can be spotted in designated corners of different social media platforms and web pages. You can find them as banner ads consisting of both text and graphics. In order to stand out in this highly competitive and volatile market, advertising campaigns use an attractive combination of texts, images, videos, and gifs. You can also incorporate a plethora of designs, languages, sizes, and shapes, thus creating engaging advertisements.
These display advertising campaigns are usually charged on a CTC or cost-per-click basis. Now, what does that mean? Whenever a user clicks on your ad, you will be charged an amount solely based on your bidding strategy. Apart from that, these display ads are suitable for retargeting campaigns as well.
Display Advertising- What Are the Different Types?
It’s time to go through the different types of display advertising at a quick glance:
Native Ads
Native ads are a type of display advertising that is extremely cohesive with your page content. These kinds of advertisements can be seamlessly assimilated into the design. Some examples of native ads include sponsored social media posts and promoted search results. It is a top-notch tactic that wholeheartedly stands by performance marketing.
Banner Ads
Banners ads are a common display advertising method that is used by several big and small enterprises. You can spot them across different online forums such as blogs, news websites, and social media channels. Experienced marketers often apply these banner ads in landscape, square, and skyscraper sizes. Here, a unique amalgamation of images and texts is incorporated.
Animations
Several organizations rely on animations that come well-equipped with audio, video, and text. As a business owner, you can use animations to promote your products, brand messages, and services. Instead of writing deep and complicated explanations about a service, product, challenge, or process, you can introduce these animations to make it interesting. Thanks to this display advertising type, solidifying your brand’s connection to the target market is as smooth as a cakewalk now.
Video Content
If you are willing to throw a thought-provoking question, communicate a message or introduce a specific service or product, all you need to do is gain knowledge about video content. Through appealing videos, you can now persuade your buyers to make a decision or take action. When compared to native display ads or traditional ads, video content will allow you to explore these topics in depth.
Interactive Content
Interactive content typically consists of images, text headlines, graphics, and various other embedded features. By using this type of display advertising, you can now take a step toward showcasing the internal features of your products. Do you want to highlight some additional information about a service or product? Interactive content can be your savior.
Infographics
Thanks to these infographics, educating, engaging, and building rapport with your customers is easier than ever before now. By integrating these elements into your advertising strategy, you will be able to pay attention to delivering insights on services and products. What are you waiting for? Stand out in this competitive market by using this display advertising.
Lightbox Display Ads
Lightbox display ads are developed by Google. Here, you can incorporate audio, video, animations, text, and various other elements, thus boosting engagement with your online customers. If a user hovers over these ads for quite a few seconds, a lightbox display ad will come into function. Through this, you will be able to reduce the unintentional triggering of your audiences while interacting with online content or exploring several websites.
Expanding Ads
An expanding display ad comes in two different sizes- large size and regular size. While the smaller one tends to fit within a standard banner advertisement, the larger one expands outside the given boundaries. If a user rolls over these ads or clicks on them, they will expand automatically. The other name for expanded ads in media ads.
Pop-Up Ads
With the help of these pop-up ads, organizations persuade their customers to purchase a product from their brand or business. Apart from that, these display ads can be used to encourage your customers to sign up for various services.
Interstitial Display Ads
This is a type of display advertising that is quite common within mobile device apps such as social media applications and games. If you consider a mobile game application, interstitial ads tend to appear between game levels or scenes. It is an excellent way to broaden your market reach.
These are some of the excellent types of display advertising that can’t be overlooked under any given scenario. Do you want to hone your skills in this area, thus stealing the show among your healthy competitors? If yes, getting in touch with Emeritus will be your best call. By enrolling yourself in their professional courses, you can now use your skills to expand your business.
Frequently Asked Questions:
What are the main parts of a display advertisement?
A typical display advertisement consists of four important components- copy, headline, media, and a CTA button.
Why do companies rely on display advertising?
Companies and enterprises use these display advertisements with the aim of improving their brand awareness. The eye-catching visuals pave the way toward gathering traffic.
What does the future of display advertising look like?
The future of display ads is creative, efficient, personalized, and impactful.
Are these display advertisements targeted?
A display advertisement is potent enough to reach 90% of global internet users.
Is display advertisement expensive?
When compared to various other types of ads, these display ads are less expensive.
