How to Create a Proper Framework for PM Interview

A professional Product Manager strives hard to connect design knowledge, business strategy, and customer needs. These individuals are quite dedicated to developing a feasible, relevant, and valuable product. The primary aim of a Product Manager is to maximize return on investment while achieving their business goals. Some of the Product Manager roles and responsibilities include:

  • Arranging stand-up meetings
  • Getting in touch with their customers
  • Dealing with product backlog management
  • Preparing a strategic plan
  • Organizing a team meeting with other members
  • Focusing on data analyses
  • Dealing with various documentation

Product Managers tend to enjoy a wide range of job titles. Some of them are mentioned below in this article:

  • Product Owner
  • Growth Product Manager
  • Technical Product Manager
  • Platform Product Manager

Do you have a solid inclination toward this Product Management field? If yes, learning about these different frameworks for a PM interview is extremely crucial. To all the aspiring candidates out there, keep reading this article and stay tuned till the very end.

Framework for Product Manager Interview: The DIGS Concept

The DIGS Method is implemented in order to tackle behavioral interview questions. If you are looking forward to landing your dream job, these are the two things that you must possess:

  • By showing credibility, you will be able to prove that you are the right suit for this job
  • Walk-in with a likable approach

But, what exactly is this DIGS Method? Well, it typically stands for:

Dramatize The Situation

In this step, you will have to amplify your story and make it sound interesting. While crafting a narrative about your project, job, or product, you must consider paying attention to the context and details. You can now choose to differentiate yourself by emphasizing certain issues that are conducive to problem-solving and reaching goals. Speak about your experience when you had to meet a deadline at the last moment; these kinds of conversations will bring the listeners to the edge of their seats. All you need to do is pay attention to details, drama, and impact.

Indicate the Alternatives

The interviewer needs to develop an understanding of your choices; you need to explain to them why your decisions were best with respect to alternative solutions. By placing insights into other solutions, you can now choose to stand out among your fellow competitors. You will have to make them understand that you are not ordinary.
All you need to do is make your listener feel informed during your interview session. By describing the pros and cons of your approaches, you can take a step toward earning bonus points. This will reflect your analytical traits in the best possible manner.

Go Through What You Did

In this step, you will have to speak volumes about your actions. It will enable the interviewer to achieve a front-row seat experience. You might consider speaking about these specific things:

  • What happened at the initial stage?
  • With whom did you get in touch?
  • How did they respond?
  • Did you face any kind of resistance?

Like this, the interviewer will get an idea about your involvement. They will get to know about your contributions that were involved in influencing the overall situation.

Summarize Your Impact

By recapping or concluding the main actions, you can now reflect on an impact on the entire situation. The interviewer must gain extensive knowledge on how you managed to come up with a lasting difference. You can provide insights on the following things:

  • Did your business or organization get benefitted as a whole?
  • Are you potent enough to offer certain concrete details, such as percentages and numbers, in order to support the account?
  • Do you have any qualitative statement from a customer or executive who thought you did brilliantly?

These different types of specifics tend to reinforce your decision-making skills.

Framework for Product Manager Interview: The STAR Model

Again, this STAR interview model will enable you to prepare for both situational and behavioral interview questions. With the help of this framework, you can now shape your answer in the best possible manner. By focusing on the beginning, middle, and conclusion, you will be able to tell an interesting and meaningful story. STAR typically stands for Situation, Task at hand, Action you look, and Result. Let’s pave the way toward the brief details of each one of them.


Here, you will have to describe the given situation by picking up an example for your previous or current education, job, personal experience, etc. You can explain the following things:

  • The main issue
  • How it came about
  • Who was involved

Within a few sentences, you will have to provide the necessary details and set the scene.


In this section, you will have to speak volumes about your roles and responsibilities in the situation. The different types of tasks might include:

  • Hitting a sales target
  • Resolving a conflict with your colleague
  • Meeting a tight deadline

This step will allow the interviewer to learn more about your capacities and potential.


Action is the most crucial part of your STAR interview format. You can provide specifics of your contributions, such as:

  • The complicated steps that were completed by you
  • Your thought process
  • On what basis did you make a decision
  • The response from the situation or person
  • The overall conclusion of the conflict or situation
  • Challenges and problems

Ensure to dig deeper and provide enough information in this particular step of the STAR interview framework.


In this final step, you can consider talking about:

  • Everything that you have accomplished in your professional journey
  • What did you learn in each of the steps
  • What kinds of benefits did your deliver

You can speak about certain positive feedback that you have received from a third party. The interviewer should learn about your specific actions accompanied by their impact.

Wrapping Up

The job of a Product Manager will offer you a rewarding career. All you need to do is ace these interview sessions, and that’s it. Apart from that, you can consider enrolling yourself in Emeritus India. The Product Management course  offered by expert professionals will allow you to slay in this competitive market.


What is the importance of the STAR Method?

This is one of the most famous interview frameworks that allow candidates to prove their credibility and reliability.

Is this STAR Method effective?

Yes, the STAR Method is extremely effective. Delivering a compelling and concise interview answer has never been easier before.

What should be the overall time period of a STAR response?

Your STAR story should not exceed two minutes.

How are you supposed to use the STAR method in your workplace?

You need to rely on the four steps that are involved in this method- situation, task, Action, and result.

Who invented the STAR method?

The STAR model was initially invented by Jay Galbraith.

About the Author

Emeritus brings you the latest learning trends, in-demand skills, and research across the most sought-after professions. Discover the benefits of lifelong learning with us.
Read more

Learn more about building skills for the future. Sign up for our latest newsletter.

Get insights from expert blogs, bite-sized videos, course updates & more with the Emeritus Newsletter

Courses on Product Management Category

IND +918277998590
IND +918277998590