30 Power BI Interview Questions And An Expert Guide

30 Power BI Interview Questions And An Expert Guide | Data Science | Emeritus

Ever wondered why Power BI stands out as one of the most preferred data visualization tools in the market today? Built by Microsoft and launched in July 2015, Power BI has quickly become a leader in business analytics and intelligence. Additionally, with its user-friendly dashboard, it transforms raw data from various sources into actionable insights. It effectively bridges the gap between data and decision-making. This nuanced guide is tailored for job aspirants. It covers the most common Power BI interview questions to help you ace your next interview. 

This guide is divided into 3 questionnaire sections based on experience level: 



  • 10 Power BI Interview Questions for Freshers
  • 10 Power BI Interview Questions for Intermediate-Level
  • 10 Power BI Interview Questions for Experts

Most Common Concepts Asked in Power BI Interview Questions:

Before diving into Power BI interview questions, let’s review some of its key technical concepts:

  1. DAX (Data Analysis Expressions)
  2. Query Languages
  3. Data Handling
  4. Connectivity Modes in Power BI
  5. Power Query
  6. Power Pivot
  7. Row-Level
  8. Filter Types in Power BI
  9. Power BI Views
  10. Bi-Directional Cross-Filtering

Let’s explore the most common Power BI Interview Questions you will face as a fresher, for a data analysis role. 

ALSO READ: Become a Top 1% Business Data Analyst: 10 Key Skills to Master

10 Power BI Interview Questions for Freshers

1. Why Should We Opt for Power BI?

Power BI stands out for its user-friendly approach to data analysis. It empowers both technical and non-technical users to connect, manipulate, and visualize raw business data from various sources. By transforming complex data into easily digestible visualizations, Power BI facilitates informed decision-making across all levels of an organization.

2. How Does Power BI Compare to Tableau?

While both Power BI and Tableau are giants in the data analytics and visualization field, they have distinct characteristics. Let’s break down the key differences:

FeatureTableauPower BI
Query LanguageUses MDX for measures and dimensionsEmploys DAX for calculating measures
Data HandlingExcels at managing large data volumesBetter suited for smaller to medium-sized datasets
User BasePrimarily caters to expertsAccessible to both beginners and experts
User InterfaceMore complexRelatively simpler and more intuitive
Cloud SupportRobust cloud capabilitiesMay face challenges with larger datasets in the cloud

3. What Distinguishes Power Query From Power Pivot?

These two components serve different purposes within the Power BI ecosystem:

FeaturePower QueryPower Pivot
FocusExtract, Transform, and Load (ETL)Data modeling and analysis
FunctionActs as an ETL service toolFunctions as an in-memory data modeling component

4. Could you Elaborate on the Connectivity Modes Available in Power BI?

Power BI offers three primary connectivity modes, each serving different purposes:

1. SQL Server Import: This is the most common mode, offering full access to Power BI desktop’s capabilities. It’s ideal for smaller datasets or when you need offline analysis.

2. Direct Query: Available for specific data sources, this mode only stores metadata in Power BI, not the actual data. It’s useful for large datasets or when you need real-time data.

3. Live Connection: This mode doesn’t store data in the Power BI model at all. Instead, it directly queries existing Analysis Services models. It’s limited to SQL Server Analysis Services, Azure Analysis Services, and Power BI Datasets in the Power BI Service.

5. What Role Does Power Pivot Play in the Power BI Ecosystem?

Power Pivot, introduced as an Excel add-on in 2010, serves as a powerful extension to Excel’s analytical capabilities. It enhances Excel’s data modeling and analysis features, allowing users to work with larger datasets and create more complex calculations.

6. How Would you Describe Power Query?

Power Query is a versatile business intelligence tool integrated into Excel and Power BI. Its primary function is to simplify the process of importing data from various sources. Additionally, Power Query offers robust capabilities for cleaning, transforming, and reshaping data to meet specific requirements. It has the ability to create reusable queries, saving time and ensuring consistency in data preparation tasks.

7. What are the Main Components of Microsoft’s Self-Service BI Solution?

Microsoft’s self-service BI offering is divided into two primary categories:

  1. The Excel BI Toolkit.
  2. Power BI.

This comprehensive approach caters to a wide range of user needs and skill levels.

8. Can you Elaborate on the Concept of Self-Service BI?

Self-Service Business Intelligence (SSBI) represents a significant evolution in the BI landscape. It democratizes data analysis by enabling business professionals, regardless of their technical background, to leverage tools like Power BI effectively. With SSBI, even users without coding experience can generate insightful reports and make data-driven predictions. This empowers organizations to make more informed decisions at all levels.

9. What is DAX, and why is It Important in Power BI?

DAX, or Data Analysis Expressions, is a fundamental component of Power BI. It comprises a collection of functions, operators, and constants used to create formulas. Furthermore, these formulas are crucial for calculating and returning values, essentially allowing users to derive new insights from existing data. Mastering DAX is essential for anyone looking to unlock the full potential of Power BI’s analytical capabilities.

10. Could you Explain the Concept of Filters in Power BI and Their Various Types?

Filters in Power BI are essential tools for refining data and focusing on specific insights. They apply mathematical and logical conditions to rows and columns, allowing us to extract crucial information. Power BI offers a diverse range of filters, including:

  • Manual filters: User-defined filters for specific data selection
  • Auto filters: Automatically generated based on data characteristics
  • Include/Exclude filters: For selecting or omitting specific data points
  • Drill-down filters: Enabling deeper data exploration
  • Cross Drill filters: For analyzing relationships across different data hierarchies
  • Drillthrough filters: Allowing navigation to detailed reports
  • URL filters–transient: Applying filters through URL parameters
  • Pass-Through filters: Passing filter context to underlying data sources

Understanding these filter types is crucial for effective data analysis and visualization in Power BI.

Let’s explore some Power BI interview questions for a bit more advanced position. 

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10 Power BI Interview Questions for Intermediate-Level

1. Where is Data Typically Stored in Power BI?

Power BI primarily leverages cloud storage for data management. While it can use desktop services, Microsoft Azure serves as the primary cloud platform for data storage in Power BI. Specifically:

  1. Azure SQL Database: For relational data storage
  2. Azure Blob Storage: For unstructured data storage

This cloud-based approach allows for the scalability and accessibility of Power BI solutions.

2. Could you Explain the Concept of Row-Level Security in Power BI?

Row-level security is a crucial feature in Power BI that restricts data access at the row level. It allows administrators to:

  • Limit the data a user can view and access based on their role or permissions
  • Define rules and roles in Power BI Desktop
  • Publish these security settings to Power BI Service for implementation

This feature ensures that users only see the data they’re authorized to access, maintaining data privacy and security within organizations.

3. Why is Applying General Formatting to Power BI Data Important?

Applying general formatting to Power BI data is crucial because it:

  • Enhances data categorization and identification
  • Improves overall data readability and interpretation
  • Facilitates easier data manipulation and analysis
  • Ensures consistency across reports and dashboards

By standardizing data formats, we can significantly streamline our analytical processes in Power BI.

4. What are the Different Views Available in Power BI Desktop, and What Purpose Does Each Serve?

Power BI Desktop offers three distinct views, each serving a specific purpose in the data analysis process:

  1. Report View: This is where we create and refine visualizations, add report pages, and prepare content for publication to the Power BI portal.
  2. Data View: Here, we can perform data shaping operations using Query Editor tools, preparing our data for analysis and visualization.
  3. Model View: This view allows us to manage relationships between complex datasets, ensuring our data model is properly structured for accurate analysis.

Understanding and effectively utilizing these views is key to creating comprehensive and insightful Power BI reports.

5. Can you Describe the Various Versions of Power BI?

Power BI comes in three main versions, each catering to different user needs:

  • Power BI Desktop: This is a free, standalone application for Windows that allows users to create complex reports and datasets.
  • Power BI Service: A cloud-based platform where users can view, share, and collaborate on reports and dashboards.
  • Mobile Power BI apps: Available for iOS and Android devices, these apps enable users to access and interact with Power BI content on the go.

Understanding the strengths and use cases of each version is crucial for effectively leveraging Power BI in various business scenarios.

6. What are the Primary Building Blocks of Microsoft Power BI?

Power BI is built on several key components that work together to create a comprehensive business intelligence solution:

1. Visualizations: These are the charts, graphs, and other visual representations of data that make insights easily digestible.

2. Datasets: Collections of data used to create visualizations, which can be combined and filtered from various sources.

3. Reports: Groups of visualizations presented on one or more pages, offering a comprehensive view of related data.

4. Dashboards: Tools for sharing single or multiple visualizations with colleagues and clients, providing an overview of key metrics.

5. Tiles: Individual visualizations on a dashboard or within a report, representing specific data points or insights.

Each of these components plays a crucial role in transforming raw data into actionable insights

7. Could you Elaborate on the Critical Components of the Power BI Toolkit?

The Power BI toolkit consists of several powerful components:

  • Power Query: For ETL
  • Power Pivot: Enables data modeling and relationship creation
  • Power View: Used for creating interactive visualizations
  • Power Map: Allows for geographical data visualization
  • Power Q&A: Enables natural language querying of data

Each of these tools contributes to Power BI’s robust data analysis and visualization capabilities.

8. What is a Content Pack in Power BI, and When Would you Use It?

A content pack in Power BI is a pre-built collection of visualizations and reports tailored for specific services or data sources. You would typically use a content pack when:

  • You need to quickly set up reports for a common service (like Salesforce or Google Analytics)
  • You want to save time on initial report creation
  • You’re looking for best practice examples for specific data types or industries

Content packs provide a great starting point for analysis, especially when you’re working with familiar data sources or services.

9. Can you Explain the Concept of Bi-Directional Cross-filtering in Power BI?

Bi-directional cross-filtering is a powerful feature in Power BI that allows data modelers to control how filters flow between related tables. Here’s how it works:

  • It enables filter context to be transmitted to related tables in both directions
  • This helps solve many-to-many relationship issues without complex DAX formulas
  • It gives data modelers more flexibility in how they structure and query their data models

By using bi-directional cross-filtering, you can create more intuitive and efficient data models, leading to faster and more accurate analyses.

10. What are the Three Fundamental Concepts of DAX (Data Analysis Expressions) in Power BI?

DAX, the formula language used in Power BI, is built on three core concepts:

1. Syntax: This refers to how formulas are written, including the use of functions like SUM. Correct syntax is crucial for avoiding errors

2. Functions: These are pre-built formulas that perform specific calculations. DAX includes a wide range of function categories, including date/time, statistical, and logical functions

3. Context: This concept is key to understanding how DAX evaluates expressions. It includes:

   – Row context: Applied when a formula identifies a single row in a table

   – Filter context: Comes into play when filters are applied to determine a result

Mastering these concepts is essential for writing effective DAX formulas and creating powerful calculations in Power BI.

Let’s move on to more advanced Power BI interview questions that you might face when applying for a senior-level position. 

ALSO READ: Implications of Data Visualization In Data Analytics

10 Power BI Interview Questions for Experts

1. What are the Main Differences Between Visual-Level, Page-Level, and Report-Level Filters in Power BI?

Understanding the different levels of filters in Power BI is crucial for effective data visualization:

Filter LevelScopeUse Case
Visual-levelSingle visualizationFocusing on specific data within a chart or graph
Page-levelEntire report pageApplying consistent filters across all visuals on a page
Report-levelAll pages in a reportImplementing global filters that affect the entire report

Each level of filtering serves a specific purpose and allows for granular control over data presentation in Power BI reports.

2. What are Some Common Techniques for Data Shaping in Power BI?

Data shaping is a crucial skill in Power BI. Some common techniques include:

  • Adding indexes: Useful for creating unique identifiers or sequence numbers
  • Applying sort orders: Ensures data is presented in a logical or meaningful sequence
  • Removing unnecessary columns and rows: Streamlines the dataset and improves performance

These techniques help in preparing data for analysis and visualization, making your Power BI reports more efficient and insightful.

3. How Does the Schedule Refresh Feature Work in Power BI?

The Schedule Refresh feature in Power BI allows for automated data updates:

  • Users can set up automatic refreshes on a daily or weekly basis
  • By default, one refresh per day is allowed (more with Power BI Pro)
  • The feature uses a pull-down menu to select a frequency, time zone, and time of day

This automation ensures that your reports always reflect the most up-to-date data, improving the reliability and relevance of your Power BI dashboards.

4. What Type of Information is Necessary to Create a Map in Power Map?

To create a map in Power Map, you need geographical data such as:

  • City names
  • State or province names
  • Country names
  • Latitude and longitude coordinates

This location data enables Power Map to display geographical visualizations, allowing for insightful spatial analysis of your data.

5. Which In-Memory Analytics Engine is Utilized by Power Pivot?

Power Pivot employs the xVelocity engine for in-memory analytics. Key features of xVelocity include:

  • Ability to handle large volumes of data
  • Storage of data in columnar databases for efficient querying
  • Loading all data into RAM for accelerated processing speed

This powerful engine contributes significantly to Power Pivot’s ability to perform rapid analysis on substantial datasets.

6. What are Some Important Components of SQL Server Analysis Services (SSAS)?

SSAS comprises several crucial components:

  • OLAP Engine: Facilitates rapid execution of ad-hoc queries
  • Data Drilling: Allows exploration of data at multiple levels of granularity
  • Slicers: Enables data slicing by storing information in rows and columns
  • Pivot Tables: Facilitates switching between different data categories stored in rows and columns

Understanding these components is essential for leveraging SSAS effectively in conjunction with Power BI.

7. Can you Explain the Concept and Utility of Slicers in Power BI?

Slicers in Power BI are interactive filtering tools that offer several advantages:

  • Visual representation of filter options
  • User-friendly dropdown menus for value selection
  • Dynamic updating of connected visualizations

Unlike traditional filters, slicers provide a more intuitive and visually appealing way to interact with data. This enhances the overall user experience of Power BI reports.

8. What are the Different Formats in Which Power BI is Available?

Power BI is available in three main formats:

  • Power BI Desktop: An open-source version for desktop users, offering full report creation and data modeling capabilities
  • Power BI Services: A cloud-based platform for sharing and collaborating on reports and dashboards
  • Power BI Mobile Application: Designed for mobile devices, allowing users to access reports and dashboards on the go

Each format serves different needs and use cases, providing flexibility in how users interact with Power BI content.

9. How Can you Effectively Tell a Story Using Power BI?

Storytelling in Power BI is primarily achieved through dashboards. A Power BI dashboard collects various charts and visualization reports on a single screen, allowing you to:

  • Present a cohesive narrative of your data
  • Highlight key insights and trends
  • Guide viewers through complex information in a logical sequence

Effective storytelling involves carefully selecting and arranging visualizations to create a compelling and easily understandable narrative.

ALSO READ: Explore the Power of Visualisation: Importance, Types, Tools, and More

While understanding these Power BI interview questions can help you secure a position at your desired organization, it’s equally important to continually upskill in this domain. To further deepen your expertise regarding data analysis and visualization consider enrolling in Emeritus’ online data science courses. These courses help you gain comprehensive knowledge and hands-on experience.

Write to us at content@emeritus.org

About the Author


Content Writer, Emeritus Blog
Niladri Pal, a seasoned content contributor to the Emeritus Blog, brings over four years of experience in writing and editing. His background in literature equips him with a profound understanding of narrative and critical analysis, enhancing his ability to craft compelling SEO and marketing content. Specializing in the stock market and blockchain, Niladri navigates complex topics with clarity and insight. His passion for photography and gaming adds a unique, creative touch to his work, blending technical expertise with artistic flair.
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