What are the Roles and Responsibilities of an SEO Specialist | Emeritus India

What are an SEO Specialist’s Roles and Responsibilities? Why is this person so important in the digital world?

There is a huge amount of content doing rounds on the internet, and each minute, millions of new pieces are being added. All of this content is being created to attract people to websites. But how does this happen? Does uploading content directly drive people to websites?

This is where SEO specialists come into the picture. They help websites rank on search engines like Google, so users can find the right business and vice versa.

Let’s understand an SEO Specialist’s Responsibilities better.

What is SEO?

People search for content by using keywords in search bars present on search engines like Google. However, for users to find the content, it needs to contain the searched keyword. This is an overview of what is SEO, and it is where SEO Specialists come into the picture.

They are digital marketing professionals with in-depth expertise in research and analysis that can improve a website’s ranking on search engines such as Google or Bing.SEO specialists usually work in digital marketing agencies, web development companies or even as a part of in-house marketing teams at enterprises.

The two main aspects of an SEO specialist’s role include:

  • Finding the most trending and related keywords that people use in search engine queries
  • Creating a list of keywords to add to the web content to help them rank

Here’s more detail on an SEO Specialist’s Roles and Responsibilities.


SEO Specialist Responsibilities

SEO specialists are responsible for getting the brand’s content found by its audiences. They achieve this objective by performing all Search Engine Optimisation (SEO) activities as listed below:

  • Executing tests, collection and analysis of data and results, identification of SEO trends, and insights to create maximum ROI from the search campaigns
  • Tracking, reporting and regularly analysing web analytics data and the various search engine marketing (SEM) campaigns
  • Managing campaign costs, ensuring that budgets are not exceeded, calculating monthly campaign costs, and taking other necessary steps to adhere to the budgets
  • Optimising website copy and landing pages for SEM
  • Undertaking regular keyword research, expansion, and refinement of keyword lists
  • Researching the SEO efforts of competitors
  • Developing and executing off-page SEO through link building
  • Working with the website development team to ensure best practices are deployed
  • Working with the content marketing teams to ensure SEO integration in all content creation and programming

SEO Specialist Job Description

The SEO specialist’s responsibilities include managing all SEO activities as listed above. An SEO specialist must have various capabilities and skills to carry out these responsibilities efficiently. The right person would have an in-depth understanding of how search engines work and can identify and recommend changes to website design, content, backlinks, and all other factors that affect the search engine ranking for any website.

SEO experts are typically bachelor’s degree holders in marketing, information technology, data analytics, etc.

The core skills exhibited by an SEO expert would include the following:

  • A successful track record of improving websites’ SEO
  • Experience in running pay-per-click (PPC) campaigns across various search engines such as Google, Bing, etc.
  • A detailed understanding of performance marketing, lead conversion and online customer acquisition.
  • Mastery of various website analytics tools such as Google Analytics, NetInsights, and WebTrendsa.
  • Good experience with A/B and multi-variant testing experiments
  • Understanding of languages such as HTML, CSS, and JavaScript development and the challenges
  • A knack for remaining updated with the latest SEO trends and best practices.

How to Become an SEO Specialist

Once you have a graduate degree in a field like marketing or IT, you can take up some of the best online courses to acquire the skills necessary to handle the SEO specialist’s responsibilities. You can choose to acquire the skills and technologies by undertaking a programme from a reputed online learning platform. There is a diverse range of skills and attributes such as on-page SEO, off-page SEO, content marketing, web analytics courses and web designing that would help the learner become an SEO specialist.

Also, preparing for an SEO interview is essential. You will be asked many questions about different terminologies and, in most cases, how you handled SEO challenges in previous organizations. There will also be questions related to ethical (white hat SEO) and unethical (black hat SEO) and how you approach both.

Typically, the following SEO interview questions are likely to be asked from candidates to determine their understanding of SEO specialist roles and responsibilities.


Commonly asked SEO interview questions

  • What is SEO?
  • Why is SEO important?
  • What are the types of SEO?
  • What search engines have you worked on?
  • What are the components of SEO strategy?
  • How does a search engine determine a page’s SEO score?
  • What is the difference between white hat and black hat SEO?
  • What is the difference between organic and paid SEO?
  • What is AMP?
  • Do you have experience in mobile SEO?
  • How do you conduct SEO audit?
  • How do you do competition analysis?
  • How do you improve a landing page’s quality?

These are just some of the questions that you will be asked during interviews for SEO specialist roles.

Now that we understand various aspects of SEO, and the SEO specialist’s roles and responsibilities, let’s look at some of the best learning options for SEO experts.

SEO and Digital Marketing Courses

SEO is one of the oldest and most important aspects of digital marketing. With time, new techniques and avenues of digital marketing have emerged, but SEO remains relevant and critical for any business’ growth. That’s why it is important for anyone looking to make a career in the field of SEO to join a platform like Emeritus and acquire SEO skills and competencies online.

If you are not well-versed with what is digital marketing, with Emeritus India, you can enrol in various digital marketing courses or certifications offered by top universities and business schools. These high-quality online learning experiences will not only make you understand digital marketing but also gain excellent exposure to theories and real-world use cases of SEO and other digital marketing components.

Check out some of the best online digital marketing courses that Emeritus offers!


With digital business operations, e-commerce and online governance becoming the new norm, there is an incredible scope of career growth for those looking at becoming SEO specialists or digital marketing managers.

The above-mentioned courses and certifications and several others available online are essential to fulfil an SEO specialist’s responsibilities. These courses are offered in collaboration with some of the best institutes in India, such as the Indian Institute of Technology (IITs) and the Indian Institute of Management (IIMs). Thus, you get a globally coveted certification and an unmatched learning experience that will take your career graph higher.

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